How to Create And Use A Reusable Block For Your Book On WordPress

One of the best features of the Gutenberg Block Editor is the ability to create reusable blocks.

Once you’ve created a reusable block, any amendments you make to it get implemented wherever you’ve used it. If you’ve used the block on 50 of your blog posts, the changes take place on all of them regardless of when the posts (and pages) were published.

That means there is no need to visit each and every post to make the amendments. Just think how much time that will save you.

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Reusable Blocks & Books

For authors, reusable blocks save lots of time when doing book promotions, such as offering a book as a free download or when offering a limited-time price reduction. And once the promotion is over, simply updating the reusable block takes care of all the changes all over your blog.

How Do I Create a Reusable Block For My Book?

  • Open up a new draft post.
  • Open up the ‘Media & Text‘ block. You can do this by clicking the ‘+‘ symbol in the top corner of the drafts page and inserting ‘Media & Text’ in the search bar.
Screenshot highlighting where and how to find the Image & Text block on WordPress
Media & Text Block
  • Select the Media & Text block to insert it on your post, or select one of the options available for it (e.g. text on left/media on the right).
  • Next, click on ‘Media Area‘ and upload your book cover by clicking the ‘upload‘ button. If your book cover is already in your WordPress media library, click the ‘Select Media‘ button.
Screenshot highlighting the Upload and Select Media buttons on WordPress
  • Click on the ‘Content…‘ area, and add content about your book in the ‘Content’ box.
Screenshot highlighting where to add content in the Media & Text block on WordPress
  • While adding content, don’t forget to use the toolbar on the righthand side of the page to create headings, enlarge text, etc.

Top Tip: Create and include a link in the ‘Content’ area to where people can buy your book. In my example, I’ve created a link to Amazon by making ‘Available on Amazon‘ a pingback.

I recommend you also make the whole block a link to where people can buy your book. To do this, click on the block and create a pingback (see next image).

Screenshot highlighting and showing how to make a block into a pingback on WordPress

Tip: To stop people from losing your blog when clicking on pingbacks, always ensure you turn on the ‘Open in a new tab‘ button (#4 on the above image).

How Do I Turn The Block Into A Reusable Block?

  • Click on the block and click the kebab menu (three vertical buttons) in the toolbar that appears. From the menu, select ‘Add To Reusable Blocks‘.
Screenshot highlighting and showing how to turn a block into a reusable block on WordPress
  • Give the block a name and click the ‘Save‘ button.
Screenshot showing how to name a reusable block on WordPress
  • Your reusable block is created and is now ready to be used on all your blog posts and pages.

Top Tip: Add the reusable block you’ve created for your book to the top three most viewed posts and pages of your blog. That way, even more visitors to these posts and pages will see details of your book.

How do I make amendments to reusable blocks?

  • Click the ‘+‘ sign in the top left corner of a drafts page, and select the ‘Reusable‘ tab (see next image).
  • Click on the ‘Manage Reusable Blocks‘ link at the bottom of the page (see next image).
Screenshot highlighting how to edit a reusable block on WordPress
  • Select the reusable block you want to edit.
Screenshot highlighting how to select a reusable block for editing
  • Make the amendments and click the ‘Update‘ button.
Screenshot showing how to edit a Reusable block on WordPress
  • Any amendments you have made are saved, even on the posts and pages you previously inserted the block on.

And here is the reusable block I’ve created.

Glimpses

28 short stories and pieces of flash fiction take the reader on a rollercoaster of twists and turns.

Available on Amazon

Paperback – £4.99

Kindle – £0.99

  • Finally, don’t forget to click on the pingbacks you’ve added to your reusable block to ensure they work and take visitors to the correct page/site.

Layout, content, settings and format might differ on self-hosted blogs.

Any questions? Leave them in the comments section and I’ll get back to you.

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