Performing housekeeping on your blog has many benefits. After all, who doesn’t want their blog to look like a friendly, easy-to-use and inviting place old and new visitors will want to keep coming back to?

If you’re a blogger looking to expand their readership, performing housekeeping on your blog is something you should seriously consider.

But what blog housekeeping jobs should you consider doing?

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This is why blog housekeeping is essential.

During a 4-day heatwave last month, I couldn’t venture outside, so I took the opportunity to do some blog housekeeping. Here’s what I did.

1. Delete old, out-of-date blog posts.

I always feel that old, out-of-date blog posts that can not be updated or rewritten do nothing but drag down my blog.

They hang around like some uninvited members of the family you hardly ever see or have contact with. You know they are there but feel afraid to ask them to leave.

I had over 400 blog posts on my blog, some of which were doing nothing apart from attracting spam comments. They were dead ducks. They were not attracting any new views, visitors or comments.

I ended up deleting over 80 posts. Not only did I feel good getting rid of what I considered clutter, but it made my blog look much better with no more outdated information.

Some bloggers claim that deleting old posts is not a good idea because they can look back and see how much they have improved since those early posts. I disagree! When you’re somebody who never goes back to read old posts, mainly because you don’t have the time to do so, deleting these old blog posts is like cutting away the string tied to the brick holding your blog down.

2. Fixing broken links.

A downside of deleting old blog posts is that any pingback and links you have to them will become broken.

I used Broken Link Check to run a report showing me broken links on my blog. It’s free to use.

Since SEOs like Google rank blogs that have broken links lower, cleaning up and fixing broken links is a job every blogger should consider.

That first broken link report could be long and overwhelming, but once you start running a broken link report every month, you’ll soon conquer that job.

Fixing broken links was the best bit of blog housekeeping I did because it improves your blog’s overall ranking, meaning more traffic and visitors to your blog.

3. Categories and tags

When I checked how many categories and tags I had on my blog, I was shocked by the number.

What amazed me was that many categories and tags were no longer active. Like some of my old blog posts, they were deadwood.

Checking which categories and tags are no longer active is easy.

Follow this guide.

  • On your blog’s dashboard, click on Posts and then Categories. (Click on Tags to manage Tags).
Image highlighting where to manage categories and tags on your WordPress blog
How to manage categories and tags on your WordPress blog

A list of all your categories will show how many posts you have under each category.

  • To delete a category, click on the meatball menu next to the number and click on ‘delete.’
Image showing how to delete categories on a WordPress blog
How to delete categories on your WordPress blog

Follow the same process for managing the Tags on your blog.

4. Menu Bar

I also took the opportunity to tidy up the menubar on my blog. Although it was not what I considered ‘top heavy’, I moved some items to sub-categories.

Here’s an example. I moved some fictional stuff to sub-categories under ‘Fiction.’ When you hover over ‘Fiction‘ on the menu, you’ll see the sub-categories pop up.

Blogs with top-heavy menus can look overwhelming and messy to visitors.

For more information about menus on your blog, see ‘Menus‘ by WordPress.

Once you start housekeeping your blog, it will make you feel much more positive about blogging.

Try and get into the habit of housekeeping your blog at least once every six months, although I’d recommend running a broken links report at least once a month.

Let’s wrap it up

  • Performing housekeeping on your blog is something every blogger should perform at least once every six months.
  • A well-kept blog is one that old and new visitors will want to keep returning to.
  • Fixing broken links on your blog will improve your blog’s SEO rating.
  • Run a broken link report for your blog once a month. Fix any broken links.
  • Delete categories and tags that are no longer being used on your blog. Too many categories and tags can confuse readers.
  • Delete old out-of-date blog posts, especially if all they are doing is attracting lots of spam.
  • Try and keep the menu of your blog to a minimum. Top-heavy menus can look messy and overwhelming.

How often do you perform blog housekeeping? What do those jobs involve? Do you have any simple tips for housekeeping your blog? Share them in the comments.

Remember that a well-kept blog is a positive and friendly place for your visitors and readers.

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115 responses to “4 Tips For Housekeeping Your Blog And Improving Its SEO Rating”

  1. Marsha avatar

    Wow, 80 posts deleted. I have such a huge job, and I deleted about 70 earlier this year. But so many of mine are dead.

    1. Hugh W. Roberts avatar

      Do a few a day instead of trying to do them all simultaneously, Marsha. It works much better and doesn’t cause any stress.

      1. Marsha avatar

        Good idea, Hugh. I get a bug every once in a while, but that’s just it. I’m off chasing rabbits every time I tackle a task like that. This morning I delete passwords for accounts I haven’t had in years. I took it down to a mere 180 from 220. LOL

        1. Hugh W. Roberts avatar

          Well, that’s a great start, Marsha. It’s better than not deleting any at all.

          1. Marsha avatar

            Starting this new series Blogging Chat, or whatever I called it, allows me to repurpose my old posts. It would be helpful not to have to chase down all the old links by hand, though.

  2. 7 Essential, Easy Ways to Help Your Blog Through Quiet December. avatar

    […] is perfect for performing behind-the-scene blog housekeeping. My blog post, 4 Tips For Housekeeping Your Blog And Improving Its SEO Rating, gives details of some housekeeping jobs you can […]

  3. byngnigel avatar

    This is good advice..I need to make some time to clean my blog up properly. 👏

    1. Hugh W. Roberts avatar

      I’m glad it helped.

  4. Hayley avatar

    I bookmarked this post on Twitter. It’s really helpful, thank you.

    1. Hugh W. Roberts avatar

      You’re welcome. I’m glad it has helped, Hayley.

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