How Often Should You Publish Blog Posts? Real Questions for Real Bloggers

One of the comments left on a recent post of mine not only caught my attention but also prompted me to reconsider a subject I have often heard discussed among bloggers and readers: the balance between quantity and quality in blogging.

Quantity vs Quality in Blogging

We think the biggest change in blogging is the number of senseless posts, especially these senseless affirmative comments. There is much quantity and less and less quality. You cannot maintain a certain quality when producing a post daily.
We quite often ask ourselves why we put ourselves through this, visiting so many pointless blogs? That’s one of the reasons we’re considering ending blogging. Maybe it’s our narcissism that keeps us blogging?

What do You think?

What keeps you blogging, and how do you feel about the balance between quantity and quality?

How do they do it?

I’ve often wondered how some bloggers produce so many posts. I’m talking about those who publish more than one post a day. Are they robotic, sitting at their computers all day, every day, or do they have a secret to writing and scheduling posts without compromising quality?

Can We Post Daily and Still Maintain Quality?

What would you think of a blogger who said they published lots of posts daily because they didn’t have anything else to do, but then added they didn’t have time to leave engaging comments, so they left short, non-engaging comments everywhere because they had too many blogs to visit? All that would tell me is that they didn’t have time for the bloggers or blogs they follow.

If you’re producing blog posts with little text and lots of photographs, I can understand why you’re posting so many posts daily. But does producing so many posts affect not only the quality of the posts but also the quality of your blog?

Do Frequent Posts Attract Meaningful Engagement?

One of the reasons I stopped publishing Wordless Wednesday posts was that they weren’t attracting the kind of comments I crave. Instead, those posts were getting comments that I thought made my blog look spammy. It can feel pointless when, week after week, your posts receive the same “Lovely photo!” comment without any detail about what makes the reader say that. I see it all the time, all over the blogging world. How many ways can you keep responding to the same ‘Lovely photo’ comment without it becoming too boring or pointless?

I’ve also stopped following blogs because they were publishing too many posts each day. I found it too overwhelming.

Over to you

This is the place to discuss and engage not only with me but also with other readers. Have your say. I’d love to hear your thoughts, so please leave a comment and start a discussion on this intriguing blogging topic. Do you think posting more often affects the quality of what we publish and how we interact with each other?

  • How long have you been blogging?
  • How often do you publish?
  • What keeps you blogging, and how do you feel about the balance between quantity and quality on your blog?
  • Do you believe that too many blog posts spoil the quality of posts and the blog they are on?
  • What, for you, is the perfect quantity and quality balance?

I look forward to discussing this subject with you all.

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104 responses to “How Often Should You Publish Blog Posts? Real Questions for Real Bloggers”

  1. Debbie avatar

    Hi Hugh, another great blogging post with lots of interesting responses. I started blogging in 2012 while I was still working full time. It was a creative outlet for me back then and I blogged more regularly than I do now that I’m retired – which I find funny!

    I post once or twice a week and link up to a few regular linkups on books and challenges. I’m not as regular as I used to be and now blog when I feel I have something to say or feel like being creative in some way. I still enjoy the engagement with others especially when comments are meaningful.

    There have been lots of changes over the year and quite a few bloggers have sadly disappeared. I’m not into posting daily (I tried it once) and can’t keep up with some of the bloggers who do so. I’m in a happy place with my blogging and love my new look on the blog, thanks to my recent makeover (and thanks to you for the push).

    We’ll just continue to keep on keeping on!

    1. Hugh W. Roberts avatar

      Thank you for sharing your blogging journey with us, Debbie. You started blogging the year before I did.

      I think finding the perfect blogging balance is something most bloggers go through. And it can take a long time to find that perfect balance. Sitting in front of a blank screen and forcing myself to write isn’t something I would now ever do. I tried, but it only led to anxiety and a feeling of guilt. Those posts also attracted way less engagement than the posts that come naturally.

      I’m delighted the new theme worked out. I’m so happy with mine, and it was much less difficult to do than I thought it would be.

  2. dgkaye avatar

    I remember long ago you and i spoke about keeping up with so many blogs. Lol, we finally found our rhythm. My strategy is reading blogs for a few hours two nights a week. I get my notifications by email – weekly, and I dedicate Monday and Tuesday evenings to read through the blogs I enjoy reading. For the few who post very many posts a week, I scan through the intros in the email and pick two – three max, to read. I feel people who post many posts weekly may be wasting their material because in a ‘screen-scrolling’ world, people have short reading attention spans and if that happens people will miss some great posts. That’s my take. 😋

    1. Hugh W. Roberts avatar

      Thanks for sharing how you balance blogging with the other parts of your life, Debby.

      I get notifications via email, too. However, because I only follow about 50 blogs, most of which post no more than once a week, I can easily manage those notifications. Occasionally, I may check the WordPress Reader, mainly when I am searching for specific topics, such as blogging tips.

      You’re right about it being a ‘screen-scrolling’ world. Unfortunately, I think many use blogging the same way they use social media. Trying to spread yourself thinly doesn’t work and can often cause anxiety, stress and feelings of guilt for not reading posts.

      1. dgkaye avatar

        Spot on Hugh. Jack of all trades leaves master of none. 😋

  3. Debbie D. avatar

    How do people find the time to publish daily posts and also engage with others? It’s amazing to me! I’m definitely for quality over quanitity, and suffer from blogger burnout when I get too prolific. Started at WP.com in 2009 and switched to WP.org in 2013. The website is my creative outlet, with an ecclectic mixture of topics – creative writing, memoirs, photography, travelogues, music, etc. I follow the muse, rather than any schedule, usually one to three posts a week, more or less…

    You have a good point about comments on photography posts, but I’m a sucker for a creative prompt and always try to add some interesting info. This too is a good point:

    Maybe it’s our narcissism that keeps us blogging?

    I’ll admit to a little of that, although my aim is to entertain.

    1. Hugh W. Roberts avatar

      Only this morning, I have read a post from a blogger who has been publishing one post every day for about the last five months, and now she says she’s having difficulty finding anything of value to write about. I think this proves that blogging burnout is real and most likely affects those who blog daily, Debbie. If I sit in front of a blank screen without any inspiration to write, I walk away from it rather than force anything out. It’s definitely quality over quantity for me, too.

      Thank you for sharing your blogging journey with us. If it’s fun, keep doing what you are doing.

  4. Taking Stock: 26 Little Snapshots of My Life and the Blogging World avatar

    […] How Often Should You Publish Blog Posts? Real Questions for Real Bloggers […]

  5. Bernie avatar

    Hugh, All good questions and like Terri I feel like it could be a LONG answer. I started blogging in 2006. I had very little engagement but seems that blog is a record of our house restoration journey I am ok with that. It is mostly for us. I tried to post Sunday’s but found it a lot of work back then to pull a post together. I then started a personal use blog in about 2010 and slowly over the years have built up readers that engage. Sadly that is rarely my in real life friends but rather other bloggers around the world. I post sporadically. When we travel it is my daily journal, when we are home I might go 2 weeks without a post. I did 2 years of daily haiku’s and started a photo blog to go with my haikus. It filled up and I moved to a new one. The perfect balance for me is feeling like it is a quality post whether it is a haiku photo one or something personal. Thanks for a thoughtful post. Bernie

    1. Hugh W. Roberts avatar

      Many thanks for outlining your blogging journey, Bernie. You must have witnessed so many changes in the blogging world over the 20 years you have blogged.

      When it comes to content, I’ve always believed that quality is much more important than quantity. And it seems the majority of bloggers are with me.

  6. Jennie avatar

    Good points, Hugh. The daily bloggers often have little of interest. I’d rather read (or write) a good post once or twice a week.

    1. Hugh W. Roberts avatar

      I think that’s how most bloggers think, Jennie. I don’t tend to read anything from bloggers who post daily, unless all they are posting are quotes.

  7. Mr. Ohh's Sideways View avatar

    interesting questions and comments. Personally I’m a busy guy. Also I don’t post random thoughts. I decided early on I wanted quality over quantity.

    Once a week is good for me to deliver a funny story. What I don’t understand is the folks who switch gears every day. I bow to you. I need time to get everything right.

    But the bottom line is, are you having fun? If you enjoy it, keep it up. If you’re struggling every day, quit. I as the audience, don’t control you. There are posts I don’t read on certain days because the writer changes gears on those days. 🤣😎🙃

    1. Hugh W. Roberts avatar

      Yes, I agree. If the fun is there, keep doing it. But if it becomes a strain, step back and take a closer look. The majority of bloggers I’ve seen quit blogging over the years I have blogged have done so because they were struggling, sometimes taking on too much.

  8. Phil Strawn avatar

    I see post from folks that post once or twice a day, and it’s obvious they are AI generated or assisted. I don’t read them now because they are meaningless. Too much drives folks away.

    1. Hugh W. Roberts avatar

      I’m getting better at identifying AI-generated posts, Phil. Even the first few lines of a post can tell you if it’s been AI-generated.

      1. Phil Strawn avatar

        Same here, seems all the AI programs use the same words and phrases. I know that many of the post I’ve read are pure AI without a real thought process injected into them. I tried it once, long ago, fed it all the information for the story, dates, characters, scenario, and it spit out the biggest heaping pile of lies I had ever read, none of it factual or historically accurate, so It’s not for me.

        1. Hugh W. Roberts avatar

          I do use AI, but only to check for spelling and grammar mistakes and help me with the layout of my blog posts. I also use it to create a featured image for a blog post when I don’t have anything suitable. I don’t use it for writing whole posts or writing fiction. It’s also very useful for helping me with any questions. It just helped me with a question about how to change the colour of one word in a paragraph on a post I am currently drafting.

          1. Phil Strawn avatar

            I use the WordPress AI and Grammarly for spelling mistakes and punctuation errors, and once in a while for a picture that symbolizes the story. There is one famous author I saw interviewed on YouTube and he said his last book was mostly written by AI, so that gives us a look at where writing is going.

            1. Hugh W. Roberts avatar

              You didn’t mention the author’s name, but that’s very sad to hear, Phil. However, I do read a lot of information that says many of us can now spot AI-written content, and that it cannot match the emotion we, as humans, bring to writing.

            2. Phil Strawn avatar

              It was some author named Frazan I believe, I’ve never read his books, but he is a younger man, it was on an interview on YouTube channel. I think AI, all of them tend to use the same words and descriptions. I tried Copilot image and changed my Jackrabbit to look more Texan, so it does have some advantages. He also mentioned that many of these romance novels written by young women relay heavily on it. I think it has changed the literary world and not for the best.

            3. Hugh W. Roberts avatar

              I agree. However, I think authors who use it to write entire books will soon see a decline in sales. I’ll continue to use it for spelling and grammar mistakes, creating images and helping with the layout of my posts, though.

  9. JT Twissel avatar

    I’ve been blogging since 2014! At first, it was to provide background to my books but that only works (as in provides sales) if you already have thousands of followers and I only had a handful! So I switched to a combo of family stories and commentary/satire. I’m lucky to get a post out a week. I’ve given up trying to keep up with the frequent flyers! They do make me what to tear out my hair and flee the blogging world. I look forward to checking in with folks around the world but I don’t want to know what they’re doing every minute of every day! Cheers Hugh – hope you’re having a jolly spring!

    1. Hugh W. Roberts avatar

      Thank you for outlining your blogging journey, Jan. We must have started blogging around the same time.

      Rather than allow them to make you flee the Blogging world, cut them free and carry on blogging. That’s what I did.

      Spring has been rather nice in Wales this year. Cool temperatures, some chilly nights, with a good mixture of sunny skies and rainfall.

      1. JT Twissel avatar

        We could use more rain but for the most part a good mixture of sun and clouds! Thanks for being a sane voice in the blogging community Hugh!

        1. Hugh W. Roberts avatar

          Oh, you’re welcome, Jan. I like to say it how it is.

  10. Terri Webster Schrandt avatar

    Have you seen the AI generated comments? I’ve received a few. They are extremely detailed. I get these from 2 bloggers from India. I imagine their English is limited. I’ve seen these on other blogs’ comments. I guess it’s better than nothing 😜

    1. Hugh W. Roberts avatar

      I generally mark any comments like those as spam, as I’ve found most contain uninvited links. If they have no links, I always check the preview link you get when comments come through. Most go to a page that say the site is being constructed, so I delete those. But if it’s a genuine blog (and no uninvited links) I will respond to them.

  11. Eugi avatar

    I tend to post almost every day, because I enjoy responding to prompts. A couple of my posts are no brainers, like Wordless Wednesday, which I stopped and started up again. (silly me). Mostly, I post once a day, except Sundays. I’ve been blogging since 2012, and you are correct about quantity and quality. Plus, I can’t keep up with those that post several times a day. IMO, leaving a sincere and constructive comment is important, and makes the blogging experience more meaningful. Also, the use of AI, especially in writing poetry is not acceptable. Sites like PoetrySoup and Spillwords don’t accept poetry if AI was used in the composition.

    1. Hugh W. Roberts avatar

      AI has crept in everywhere into our daily lives, Eugi. I can usually tell when a whole post has been written using just AI. However, AI can also be very helpful when writing, rather like Grammarly and other writing tools.

      I couldn’t agree more with what you say about sincere and constructive comments. As another blogger said, they make his day. Those short, non-engaging comments could never do that, especially when they are always from the same person.

      Thank you for sharing your blogging journey with us.

      1. Eugi avatar

        Always a pleasure, Hugh.

  12. Terri Webster Schrandt avatar

    Hugh, I could write 5 long posts answering this question alone 🤣 It’s an excellent question and I’ve enjoyed reading the various comments already. So…

    You and I met early in our blog journey. I used to post every day, especially after I retired. I answered the WP daily prompts but got bored. I also saw the value of scheduling posts but couldn’t do that with the daily prompts. After Blogging 101 and Photography 101, I changed everything.

    Soon after the WP weekly photo challenge began and I was in blog heaven. Once a week was enough then. I’m still in blog heaven 10 years later. I almost quit in 2018. I came back with the renewed Sunday Stills photo challenge and mostly blogged once a week. Then WP ended the weekly photo challenge and countless bloggers started their own. Not only have i met talented writers but photographers as well, and I’ve learned a LOT from them and remain inspired.

    So, blogging fuels my photography in ways that social media never did. After Cee passed away, I started a weekly flower feature. That essentially replaced my Wordless Wednesday posts which were feeling forced although I could hop into another photo challenge if my Sunday Stills theme didn’t work for my favorite challenges.

    Besides photo challenges, there are countless writing and poetry challenges, if which you participate. Blogging is such a great way to connect and share our interests. Sorry for the long comment, but without blogging, I would have never written a book, collaborated with other bloggers on projects, or met them in person. Thanks for engineering another fascinating topic, Hugh!

    1. Hugh W. Roberts avatar

      I’m loving all the comments this post has inspired, Terri. Anything blogging related seems to get people talking.

      Thank you for outlining your blogging journey so far. I think your journey is one that many of us will have also travelled. It’s all about trying out what works best for us. Your photography posts seem to attract many engaging comments. I could never get my Wordless Wednesday posts to do that. Seeing ‘Stunning photo’ comments from the same readers every week got me asking if it were worth continuing, so I took the decision to stop doing Wordless Wednesday. Thankfully, when it comes to writing challenges I have participated in, the engaging comments outnumber the non-engagement comments. I do try and engage with those who always leave non-engaging comments but I’ve had better luck with pushing water up a hill. Fortunately, when I started asking them questions as to why they liked what they said they liked, they stopped leaving short non-engaging comments. I’d rather no comments than lots of of non-engaging (spammy) comments. But that’s a whole new subject.

      1. Terri Webster Schrandt avatar

        Receiving engaging comments is half the fun of blogging. It takes less than 30 seconds to write 2 sentences!

        1. Hugh W. Roberts avatar

          Spot on, Terri. It proves that those who only leave short non-engaging comments do not have the time for those they leave those spammy comments for.

          1. Terri Webster Schrandt avatar

            I meant to add to my already overlong comment that I post 2 days a week, both photo challenges. I read and leave a comment for each link. There are a few though who link and run. So my comments to those are short. 😬

            1. Hugh W. Roberts avatar

              Well, I don’t blame you for leaving a short comment to those who link and run, Terri. These people don’t want to give you any of their time, so why give them any? I’ve tried engaging with them, but they generally disappear into thin air when I do that.

  13. Linda Schaub avatar

    Hugh, I’ve been blogging since 2013 and in the beginning, I did shorter posts, but sporadically, a few times a week, more so in Summer when I walked more. Now I have settled into a pattern of a long and picture-laden post every Sunday and my weekly Wordless Wednesday post where I try to use funny photos to go with quips or just pretty nature photos that otherwise would get lost in a long, picture-laden post. I have been doing Wordless Wednesday consistently since March 2020 and enjoy it … but that’s it. No more than twice a week is good for me.

    1. Hugh W. Roberts avatar

      Good to hear, Linda. It sounds like you have found the perfect blogging balance.

      I admire you for the comments you leave on blogs. They are always engaging and show how much you enjoyed reading the posts. I’ve never seen a short, non-engaging comment from you. You are the type of reader/follower the majority of bloggers crave.

      1. Linda Schaub avatar

        Thank you Hugh for this nice compliment. It seems to me that the longer I am a blogger, fellow blogger’s posts often elicit a memory or story from the past to share. I just commented to someone about my mom hiding behind the living room curtain when the neighbor across the street drove her four kids to school on a rainy or snowy day – the rest of the time those kids walked. Since she never asked my mom or me if I wanted a ride, Mom would cue me so I would step out the door and walk down the driveway just as she pulled out of her driveway – Mom and I always wondered if she caught on? Maybe not? I had not thought of that little memory in at least 50 years! :)

        1. Hugh W. Roberts avatar

          It’s amazing what can trigger memories we thought would never come back to us, Linda. Reading blog posts can certainly act as a trigger. Even a fragrance or a sound can do the same. They can be very comforting.

          1. Linda Schaub avatar

            I agree Hugh – the nice memory triggers are one of my favorite parts of blogging, especially at Christmastime. I have no family left, so I always do a lookback at Christmas when I was younger. One day I guess I will run out of photos, even though I was an only child and both my parents took a lot of photos of me growing up, plus I took a lot of photos as well. There are always memories to stir up in the memory pot to make a post!

            1. Hugh W. Roberts avatar

              Well, I hope you never run out of photos, Linda.

            2. Linda Schaub avatar

              Thank you Hugh – I hope not either. Actually, I have reserved a second WordPress domain name in the event that I don’t get as much walking done in the future … I’m not anticipating a physical problem (hopefully), but the weather has been problematic the last two years – snowier and icier Winters, torrential rain, gusty winds, hot and humid conditions and now we have an influx of ticks already, which may keep me out of heavily wooded areas. I have reserved “Walkin’ and Whatnot” to cover all the bases.

            3. Hugh W. Roberts avatar

              Good for you, Linda. Happy blogging.

            4. Linda Schaub avatar

              Same back at you Hugh!

  14. Michelle (Boomer Eco Crusader) avatar

    In July, I will have been blogging for 7 years. I currently publish 2 new posts a week. I also refresh and republish a couple of older posts every month, and usually do a Throwback Thursday post once a month. At one time, I was publishing 3 new posts a week but found I couldn’t sustain that frequency with the level of attention I like to give to each post.

    I keep blogging for a couple of reasons. First and foremost, I enjoy the engagement and community we have here on WordPress. Writing also helps me to capture my thoughts and make sense of the world.

    I think too many blog posts can sometimes feel spammy. It feels like the person is just posting anything to keep their “streak” going.

    I’m happy with my current frequency of posting. As long as I can keep coming up with content ideas, I’ll keep it going.

    1. Hugh W. Roberts avatar

      Yes, I agree, too many blog posts can look spammy, Michelle. It’s like the comments sections on blogs full of nothing but short, non-engaging comments. To me, they can make a blog look spammy. I’d much rather no comments than lots of spammy looking, short non-engaging comments.

      Thank you for answering the questions I asked. It sounds as if you have found your perfect blogging balance.

Feel free to leave a comment. Engagement helps keep blogs alive and forms community.

I’m Hugh

Welcome to my blog. I’m delighted to have you here. This is the place to discover tips on blogging and WordPress, flash fiction, photography, and more. I enjoy engaging with my readers, so please feel free to explore, join discussions, and contact me. I’m happy to assist! Find out more about me and my blog by clicking the ‘Meet Hugh’ button.

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