Blogging Simplified: It’s Easy, Isn’t It? Things I’ve Learned

How obsessed are you with your blog stats and blogging? And what essential points have you learned about blogging?

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How obsessed are you with your blog?

When I first started blogging in 2014, I was obsessed with my blog stats. I checked them almost hourly to see if anybody had visited my blog. We all know that wonderful feeling when somebody clicks the ‘like’ button, or better still, when somebody leaves a comment on one of our posts for the first time.

It didn’t matter what that comment said. Even if it was, ‘Great post,’ it made my day. How times have changed!

Taking the advice of other bloggers

When another more experienced blogger and somebody who had been blogging much longer than me told me that most of the hits my posts were getting were probably from people who didn’t stay more than a few seconds on my blog, my whole blogging world began caving in.

Even worse, that blogger told me that many of those who hit the ‘like’ button probably didn’t even read the post. What?

I was so deflated that I thought, ‘Why bother?’ It wasn’t until another blogger told me to stop obsessing over my blog stats and to put the energy of stat-watching into writing blog posts that I took that advice.

More trouble

A few months later, I found myself in trouble again. ‘Concentrate on the comments rather than how many people have visited your blog or how many have hit the ‘like’ button,’ another blogger told me. ‘Most importantly, don’t forget to visit, read and leave engaging comments on other blogs.’

But I took that last bit of information to heart and soon found myself spending all my blogging time reading and leaving engaging comments instead of writing posts. I was following over 500 blogs and I believed I had to read and comment on every single post.

Blogging guilt and stress crept up on me, and I thought I’d upset people if I didn’t read their posts and leave them comments, or, even worse, people would unfollow me if I stopped reading and leaving comments on their posts. After all, they were reading and commenting on all my posts.

Once again, I found myself on the edge of packing in blogging. I was going to delete my blog and find something else to do that was more fun and enjoyable.

How do you find the right blogging balance?

Thankfully, I never deleted my blog, but I know of bloggers who have done so, some of whom came back and started afresh. Unfortunately, it doesn’t always work out, and some of these bloggers went on to abandon their blogs for the same reasons they left blogging in the first place.

Finding a balance between writing blog posts and reading and commenting on other blogs can be a significant task. Thankfully, I found it.

I know some bloggers who balance blogging by reading as many posts as possible in as short a time as possible. They’ll often leave short, non-engaging comments on all those posts. It works for them, but not for me, but good for them if that’s what works.

What works for some won’t work for others.

Then there are the bloggers who reduce the number of blogs they follow without worrying that they’ll probably lose followers in the process (and they will), giving them more time to write. Good for them.

Why do bloggers suddenly stop leaving comments?

I’ve lost followers because I cut down on the number of blogs I followed. Now, I’m following around 75 blogs, all of which I’m interested in. That gives me more time to write, more time to read and more time to leave engaging comments on the blogs I follow.

I no longer get comments from people who always used to leave me comments, however, the fall in non-engaging comments is something I’m delighted with.

Some bloggers seem to have disappeared from the blogging world while others are still around, but have lost interest in what I have to say or no longer have anything interesting to add in a comment. But there’s nothing wrong with that. It’s not worth worrying about.

Are you more of an engaging or non-engaging blogger?

Someone once told me that a non-engaging comment indicates that the person who left it does not want to engage with you (or anybody else). This is usually because they’ll say they don’t have the time to engage. All they want to do is say, ‘Hello, I visited,’ before moving on quickly. They may not have even read the post.

And then there are the bloggers who leave comments like ‘Subscribe to my blog!’ or ‘Nice’ without saying anything else. Do they want to engage, or are they simply number/follower-hunting? I often wonder how would they react if I left them an engaging comment on one of their posts.

Of course, blogging isn’t only about engagement. Many people blog just to express their thoughts online. Some bloggers do not respond to comments. Some bloggers simply thank people for leaving a comment without engaging with them, even if the comment they’re responding to shouts, ‘I want to engage with you!’ thus taking the person who wants to engage down a dead-end.

Many bloggers want to engage, yet I’ve heard from some bloggers who say the comments section of blogs is a waste of time and should be removed. I don’t agree with that, but if a blogger does not want to engage then there is the option to turn off comments.

How often should you blog?

I’ve learned the only answer to this question is – ‘blog as often as you like without feeling obliged to publish something.’

It took me a while to find that I’m happier publishing two or three posts weekly. Any more than that, and I find I’m forcing myself to write posts, which makes blogging less enjoyable. Sometimes, I may only publish once a week.

I do not want to get myself feeling stressed because I haven’t got a post ready, so my advice is not to blog to any schedule of when you’re going to publish posts. If readers are interested in what you write and publish, they’ll read your posts regardless of how often or when you publish and sometimes that could mean days, weeks or even months after the publication of a post, so don’t close comments off to force your audience to read your posts within a particular time-frame. Blogging should always be a leisurely activity.

I also witnessed a drop in the quality of the posts I publish when publishing more than a few times a week. For me, quality is much more important than quantity, but it may not be the same for you.

I also tend to stay clear of blogs that publish more than once daily as they tend to bring an overwhelming feeling that I don’t like. Once again, it’s about finding the perfect balance that works best for you.

Blogging! It’s a fascinating subject, isn’t it? I could go on, but it’s now over to you. Can we discuss blogging honestly without fearing upsetting other people? What do you think? Let me know in the comments section. Let’s discuss blogging.

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104 thoughts on “Blogging Simplified: It’s Easy, Isn’t It? Things I’ve Learned

  1. I’m coming up on five years blogging this summer. Like you, when I started I focused more on numbers. I still do check my numbers but I don’t stress when they’re down.

    I love the engagement. I really appreciate it when someone leaves a thoughtful comment that shows they’re genuinely interested in what I wrote and want to discuss it.

    As for posting frequency, I was posting three new posts a week for a couple of years, but I’ve dropped back to two new posts and a republish of an old post every week. That works for now.

    P.S. Following up on an earlier conversation we had in the comments of one of your posts, I see WordPress has made it more difficult to find the “Open in new tab” option on hyperlinks. Why do they do that? UGH.

    1. Stress and guilt are usually the main reasons why bloggers go on to abandon their blogs, Michelle. So it’s good to hear you do not stress over your blog stats.

      Thoughtful comments make all the difference, don’t they? I much rather someone leave me a thoughtful comment once in a while than short non-engaging comments on all my posts. And I really dislike seeing the comments box of a blog full of non-engaging comments from the same bloggers.

      Yes, you’re right about the ‘open in a new tab’ box. I did enquire about it and was told that the majority of bloggers and readers prefer for links to open on the same page than in a new window. I’ve even had a few bloggers tell me so, although they also seem to be on the side of getting rid of the comments box too.

      WordPress: ‘Open In New Tab’ Box – Where Is It?

  2. Blogging is an odd one in different ways, but I’m glad to read your comment about blogging only when you feel inspired to. I’ve tried to blog more often but to be honest, other than time constraints I am only driven to do it when I feel I have something interesting to say. I don’t read as many as I want to but I’m going to try and change on that, and would like to find some more bloggers whose content appeals to me.

    What I also find interesting is the very small percentage of followers who actually comment. And that is a good thing in some ways, for example your own blog has a staggering 7,000 plus followers, but if only 10% of those replied to you regularly that’s over 700 comments, which surely would be impossible to keep up with Even 5% would be overwhelming.

    I only have 4-6 subscribers who regularly comment on my blogs, but as a percentage of my followers is probably par for the course!

    1. I see evidence all of the time of bloggers forcing themselves to publish posts, Paul. This often results in them getting ‘blogging burnout’ and eventually abandoning their blog. It is such a shame when it happens as many of them produce excellent content. If only they’d cut down on how often they blog, but many think you have to blog everyday to grow your audience, which isn’t true. Once again, number chasing becomes an obsession with them.

      I was informed many years ago that only around 20% of a blog’s followers will ever engage with the blog host. The rest is mainly made up of people who follow and never return (known as ghost followers). It can sometimes be a struggle keeping up with replying to comments, but I always say it’s more important to respond with an engaging response rather than not al all. And if that means not responding for a week, then so be it. I don’t know about you, but I stop leaving comments on blogs where the host does not reply or only ever responds with a ‘Thank you.’ Those always make me feel that my engaging comment is not appreciated.

      1. This has been a really interesting discussion Hugh. It has certainly made me feel better about the number of times I blog, and about the number of people who engage. Thanks very much for the post.

  3. So, so much to unpick in this, Hugh! I think we all went through that stat watch time at the beginning, then I was that person who read and commented on EVERYTHING! Following what felt like a milkion blogs was far too time consuming, but it wasn’t that I didn’t care about other posts. I just didn’t have the time!

    I started liking posts I read, and ony commenting when I felt it was appropriate, or when I felt I had something appropriate to say.

    I used to post daily, or even multiple times, but with a life as well, that was not something I could keep up, and though I had faithful followers, it bevan to take it’s toll on me.

    Sure, I won awards, and stuff, but I had bigger things going on at home especially after Covid, when my daughter’s Mental Health took a huge nosedive.

    It’s been a balancing act for the 18 months, where I still follow everyone, I read when I can, and I have a select number of bloggers whose posts I get notified about, so I can read and comment on.

    And I am blogging much less, due to time constraints, pressures of work, and writing deadlines, as well as being there for my family as much as I can.

    Blogging and But I Smile Anyway will always be a part of me, and it will get busier, quieten down as it needs, and morph to be what I need it to be, and what I hope my readers enjoy, too!

    I love your blog, though, Hugh. Always have done. <3

    1. You’ve come a long way on your blogging journey, and have learned so much about it, Ritu. You haven’t allowed the ups and downs to get to you, instead you’ve changed the way you blog rather than leaving the blogging world altogether. I think that proves how passionate you are about blogging.

      Trying to keep in touch with everyone we meet on our blogging journeys can be tough. People come and go just like they do in our everyday lives. There’s nothing wrong with that. The important point is not worrying about it. If we don’t have the time to read blog posts or engage, then so be it. There is always tomorrow. Likewise, there is nothing wrong with cutting down the number of blogs we follow. If it helps, then that’s great.

      Thank you for sharing your blogging journey with us. I’m sure you could have added much more about it. And if you want to share more on this subject, then the door is open for you to write a guest post here. No pressure on you to do so, but your story sounds an interesting one that I’m sure would benefit many readers and bloggers.

  4. When I started I was obsessed with Stats when I saw bloggers with thousands of followers. few years later I realised it is just a numbers game. Now I concentrate on the writing and improving.

    1. And that’s exactly how to look and think about blogging. Given that only 20% of a blog’s followers ever engage with the host. those follower numbers shouldn’t need to be concerned about. It’s all about the enjoyment of writing and publish content, reading posts and engaging.

  5. It’s interesting how blogging has changed over the years. Like you, I follow blogs that I am actually interested in. If a blog post is super long, often I’ll move on, and it’s okay not to feel guilty about doing that. I also shy away from blogs that post multiple times per day. I simply don’t have the time to engage that often. I’ve considered stepping away from blogging (especially after losing over 90% of my followers when I migrated my external blog into my website), but I enjoy sharing and talking about life, books, music and anything else that interests me, so for now I’ll keep it up. Thank you for your honest take on the whole blogging scene.

    1. I don’t mind long posts, although the first few lines or paragraphs of any blog post have to hook me, otherwise, I will move on. Did you know that SEOs such as Google rank longer posts higher than shorter posts? It does depend on keywords too, but generally the SEOs prefer longer posts. And if those posts have engaging comments on them, so much the better.

      I’m sorry to hear about the loss of followers after migrating your blog. I don’t know if it helps, but it seems to be the case that only 20% of the followers of a blog engage with the blog host. The other 80% are mostly made up of those who rarely (if at all) visit. That was another shock when I heard it, but if it were not for those 20%, I’d have given up blogging a long time ago.

        1. It sounds like the important ones followed you over, Jan. I wouldn’t worry about the others that didn’t. They’ll find you if they want to.

  6. How well you describe the ups and downs of blogging! I generally read blogs in the morning with my coffee and I do check out certain blogs first. Most are bloggers who leave comments on my posts on a regular basis. Sometimes I will take a break from writing in the afternoon and check out a few blogs – but I’m looking for diversion – something informative or entertaining.

    1. I used to do the same with leaving comments on the blogs of those that left me comments, but I found that caused me to often feel obliged to read and leave comments simply because they were leaving me comments. I unfollowed the ones I was not interested in and didn’t feel bad about it. Yes, that meant that some of those bloggers stopped leaving me comments, but so be it. I felt much better knowing I was reading and commenting only on the blogs that interested me. I guess that’s what you are doing?

      1. It depends – I’ve known bloggers who publish rather blah posts and then one day they open up and write something truly engaging. It’s a feeling thing for me – you know “I gotta a feeling…”

  7. Hi Hugh! I wanted to tell you that I’m writing a cozy mystery and using the “first” names from my blog pals for many of my characters. Your name made it in the book! I don’t engage as much as I used to on the blogs. I stay up with my Tanka Tuesday challenges, Carrot Ranch, and the dVerse challenges. The rest of the time I’m writing poetry, working on my book, taking care of my house and husband. There just isn’t enough time in the day to read all the posts. I try to keep up, but there’s no way I can. Then… there’s the social media sharing. I can’t keep up. So, now I write for me and stay in touch with everyone the best I can. There should be no guilt in blogging. I’ll see you when I see you. 💜

    1. Thanks so much for your comment, Colleen. But most of all, thank you for being so honest in what you said. That’s exactly the right attitude towards blogging. Nobody should allow it to take over their whole life. I’m so pleased that you found your perfect blogging balance.

      And I’m so honoured to hear that you’re using my name in your new book. It sounds fantastic. Maybe I could tempt you to write a guest post about how you came up with the idea for the book? Something to think about. No rush.

      1. I’ve just started writing. I’m starting Act II this week. I’d love to do a guest post, Hugh, but closer to when I publish. Will you keep me in mind? Once I have a working copy, I’ll send you a PDF. 💗

  8. I hear you well, Hugh. I think I went through the same stages from being obsessed with getting followers, numbers, likes to how can I handle the flood until I really found my own balance due to life around me absorbed too much time. I unfollowed quite a few blogs, too and I only read as many posts as I can up to a particular time. Some days I don’t read any post at all. I don’t make me a slave of my blog anymore.

    1. Good to hear, Erika. I also have days where I don’t read any posts, but I no longer worry about it. So be it. There is always tomorrow. Likewise, I don’t feel obliged to always leave a comment. I’ll only add a comment if I have something of value to add.

      I’m delighted you found your blogging balance.

  9. I’m pleased to read the engaging comments, Hugh, and you touch on many sensitive subjects for bloggers. I like how you give us “permission” to publish what we want, when we want and not worry too much about the process. I’m ever grateful to have been part of the “original” blogging community 101 back in 2014. That’s where I met you, Colleen, Judy and several others. Most of that group is long gone from the blogging world or took their blogs in another direction that didn’t interest me.

    As a challenge host, I reply to every linked post and of course, my favorite tribe of bloggers that I follow. Yes some post daily or multiple times daily, but I read the ones that I choose and wish them well in their blogging journey. My two posts a week are enough, although, every day, I reply to a Sunday Stills link with pleasure.

    Thank you for taking the time to research and write this post, Hugh. Your blogging tips are well loved and in this case, hopefully, will engender better comments from new bloggers.

    1. I always enjoy writing and talking about blogging, Terri. And when it’s parts of blogging that some fear talking about because they feel they may upset somebody (such as why they unfollow blogs), I think talking helps in taking away that fear. When I realised I was wasting so much of my time feeling obliged to read and comment on posts that did not interest me simply because that blogger always left comments on all of my posts, I felt the biggest fool, but what a relief it was.

      Bloggers come and go, but it’s nice that there are a few who still engage with us from our early days of blogging. But if a blog does become less interesting to me, I have no hesitation now in unfollowing it. I never feel bad about unfollowing. And if they then suddenly stop leaving comments on my posts and unfollow my blog, so be it. It’s not worth worrying about why somebody has unfollowed my blog.

      As you know, I’m not a lover of a comments section full of non-engaging comments from the same blogger(s). And as for the demands in comments, it’s probably more about educating bloggers on how to gain new followers. Hopefully posts like this (and the comments on them), will help.

  10. A very honest and thought-provoking post. You are so right; it’s easy to feel pressurised and get caught up in stats, commenting on others’ posts, etc, and forget why we started blogging in the first place. Thank you for another interesting post.

    1. Absolutely, Esther. Some bloggers seem to feel obliged to have to read and comment on every single post they read just because those people read and comment on all their posts. It’s a horrible feeling, especially when you’re not interested in the content you’re reading. It should always be about the enjoyment of blogging.

  11. Absolutely, blogging is indeed a fascinating subject.
    It offers a platform for authentic expression and discussion.
    It’s important to maintain honesty while discussing blogging, as it allows for genuine conversations and feedback.
    But in reality, it’s being misused.
    This is my personal opinion, based on my experience for the past 6 years.
    Thank you, Hugh W Roberts.

    1. Thank you for joining the discussion. I agree with all your points.

      I’m interested in knowing more about what you say about it being misused. Please feel free to let me know.

        1. Ah, yes! Likes for likes and a follow for a follow. Many fall into the trap of following a blog because they followed them. They end up following hundreds of blogs, many of which they’ll probably never visit again or find themselves getting stressed because they are taking up all their time reading and commenting on posts because they feel obliged to.

          Thank you for coming back to me in response to my question.

  12. Great post! That’s it 😂.

    Not really. I have a lot more to say 😝.

    I used to be totally obsessed with the stats as well. I still kind of am, but it’s kinda pointless now, since WordPress.com has serious issues with the stats, so they’re wrong for probably everybody and have been for at least a month.

    Yesterday I got the worst views ever since starting the blog, that was no fun – but I’m too tired from the internship to care about it.

    I still have a lot of people who engage in the comment section, but I guess it’s because just like you said – we follow each other. I guess it will dwindle down if I stop following them. It’s a pretty natural process in that way.

    I post daily now because I love it. It’s sort of an obligation as well that can be stressful, but it’s one of the best way to engage the audience as well. Also, quality is super-important to me as well, so I try to write a masterpiece every day. It’s pretty hard and I do not succeed, but I do try.

    Thanks for this post, very good read.

    1. The only stats that interest me are the ones that tell me how many comments a post has had, but even then, I only include the comments that are engaging, not the ones that say stuff like ‘This was an interesting post.’ Comments are a great way to see how successful a post is, unlike looking at how many ‘likes’ a post has had.

      Good to hear you not allowing your viewing stats to worry you. Every blogger goes through the same thing. It can all be down to lots of things, but so long as people continue to engage with you, that’s more important.

      Just because somebody follows your blog doesn’t mean you should follow them back. Only follow blogs that publish posts that you are interested in reading. And when you do follow their blog, only read and comment on the posts that interest you. I’m at a loss as to why some bloggers feel the need to leave non-engaging comments on all the posts of blogs they follow.

      If you are enjoying publishing on a daily basis, then that’s great. But if it ever becomes a chore or makes you feel stressed or guilty, do consider cutting down. I’l be honest and say that I do often see the quality of posts fall when somebody is publishing everyday. However, if the title of a blog post doesn’t make me want to find out more, then I’ll skip by it. So I could be missing good quality posts because of poor blog post titles, but that’s something I don’t worry about.

      1. I think those comments you’re referring to are spam. It’s pretty incredible what lengths people go through to fool people and scamming them.

        1. I’m usually pretty good at spotting spam comments, but when the same blogger keeps leaving comments like ‘This was an interesting post,’ on all posts, including those of other bloggers, they’re not complimenting or helping that blogger. Sometimes I will reply ‘What was it that made the post interesting?’ Rarely do they reply, but it often stops them leaving further un-engaging comments. I always see that as a win.

  13. Nice! Just kidding. I always enjoy your blog posts, Hugh. I have “evolved” in my blogging – as you. But I have to say, I have always tried to focus on quality posts and engaging – both on my blog and others. I read other blogs daily (with few exceptions), but I may skip a post that doesn’t interest me or unfollow someone because it doesn’t interest me anymore. I also try to “discover” new blogs once in a while, just to keep things fresh. I don’t focus on the stats as I did when I started, but still, on a day where I get a lot of views or comments, I enjoy it. Blogging can take up a lot of time, so I try to balance that, too.

    1. You’re right about blogging taking up a lot of time, Betty. I can’t read a lot of posts in a limited timeframe. I read posts as and when I can, and sometimes that means it can be days, weeks or even months after publication. As somebody once said to me ‘blogging is a marathon, not a sprint.’ It should be an enjoyable experience, not a race.

      I’m so pleased you have found yourself the right blogging balance and that you do not get stressed if you haven’t read all those posts of the blogs you follow. It’s also nice to hear that you unfollow blogs if you’re no longer interested in what they publish. Many bloggers seem to shy away from that in the fear that they will upset someone for unfollowing them, which is a crazy way to think about it.

  14. Your words resonated with me Hugh, I was exactly like that at the beginning and was getting so many emails because I’d subscribed to Daily emails! So now when I’ve written a post I don’t constantly stress if it’s done well, I’m just happy it’s out there. I engage with quite a few bloggers now that I enjoy. It’s posts like yours that make me feel better 😊

    1. Thank you, Alison. I still do subscribe via email to the majority of the blogs I follow, but if they publish more than once a day, then I’ll unsubscribe from daily emails and go to weekly or even catch up with them on the WordPress Reader (if I have time). That way, I can choose which ones to read rather than force myself to read them. I stopped worrying about reading and commenting on all the posts of the blogs I follow a longtime ago. I much rather leave an engaging comment every once in a while than leave non-engaging comments on all their posts. It’s certainly made blogging fun again.

  15. All your points resonate with me, Hugh. Initially I felt I had to blog if not every day, most days. I’ve slowed down considerably and usually publish 3-4 posts a week. Sometimes less. I also don’t say yes to the majority of people who want reviews. They obviously haven’t read my about page or the subjects I don’t read or review. I get so many emails it’s unbelievable and used to reply but have also stopped that, it takes up too much time.

    1. Likewise, I get lots of emails asking about guest post opportunities and saying how much they love my blog, yet they’ve never left me a ‘like’ or a comment, Cathy. I don’t respond to those emails anymore either. Nor do I reply to any that offer me a service where I have to pay for advice on writing!

      I’m glad you found your blogging balance. Keep up the great work.

  16. I’m not sure I’ve found the balance, Hugh. I’m still working on it.

    For what it’s worth, I always enjoy your blog posts. And, I would add that writing for some kind of prompt helps -like, I found most of my quality blogging friends/followers through Carrot Ranch. And my writing improved.

    1. Thank you, Chel. Yes, the Carrot Ranch also played an important part in my blogging journey. I’d never have gone on to publish two short story and flash fiction collections if it had not been for Charli Mills and the Carrot Ranch. And the community there is fantastic.

      I hope you find the right blogging balance soon. And thank you for the wonderful feedback.

  17. Hello Hugh. I think you’re spot on with these observations/guidance tips. It’s important to find a pace that works for ourselves and not feel pressured to conform. It’s important to be comfortable with any timescales we set, but keep flexibility in mind too. Life can catch up, creating challenges. I’d also say your point about having fun is so important

    1. Thanks, Brenda. Flexibility is also another important point about blogging, thank you for mentioning it.
      I see some bloggers apologising when life catches up with them and they can’t read posts, comment or write. Apologising for having to deal with life outside of blogging is something nobody should have to apologise about.

      1. I agree about feeling under pressure to keep up with those you follow. Any bloggers really worth following understand the realities of life and won’t drop you because you can’t read and/or post as much as you’d like. I think we expect more from ourselves than others do. We all understand

        1. I agree, Brenda. However, I have had a few bloggers message me asking why I haven’t visited their blog or left any comments on their posts. The mistake I’d made was that I was commenting on all their posts, some of which were not interesting, but I felt I had to say something. In the end, I realised that it was beter for me to unfollow those blogs rather then feel obliged to read and comment.

  18. I have never paid any attention to my blog stats. I just enjoy writing my posts and reading the comments and responding. That’s the fun for me, the interaction. I’ve made so many wonderful friends via blogging. I have always loved your tips and have learned a lot from you, Hugh.

    1. It looks like you found the perfect blogging balance, Darlene. Enjoyment is what it’s all about. Blogging should never seem like a chore or make you feel stressed or guilty. Keep on doing what you’re doing. And thank you for the wonderful feedback.

  19. I’ve made all of these same mistakes, Hugh. It’s easy to get swept up in what others think about what you post. I have pulled back quite a bit. I love your blog, Hugh. You’re always educating and sharing your knowledge, which is appreciated! :)

    1. Thank you so much for the wonderful feedback, Penny. Yes, you’re right about many of us getting swept up by some of the blogging mistakes I’ve mentioned in this post. It’s one of the reasons why I enjoy talking about them.

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