Just a heads-up: This blog post might make you think I’m talking about you.
A couple of years ago, the following post debuted on this blog.
7 Common Mistakes To Avoid When Deciding Whether To Follow A Blog
It got people rethinking why they follow particular blogs. And that was my aim. Job done! Or so I thought.
It won’t come as a surprise that, having already read many posts this year where the writer outlines how they are already feeling overwhelmed and guilty about not being able to keep up with reading, commenting, and writing posts (and we’re only a few days into the 2026), I thought it a good point to say a few things that some bloggers find difficult to talk about.
Is this you?
Not only is following too many blogs something that can have an adverse effect on your mental health, but it can also have a negative effect on your writing and creativity.
Some people act immediately when they start to feel overwhelmed, stressed, or guilty about blogging, but sadly, some leave the world of blogging, sometimes without giving any notice of their intention to do so.
Of course, some people also give up blogging on a positive note.
As I already mentioned, following too many blogs is one of the biggest pitfalls of blogging because many bloggers believe they have to follow every blogger that follows them, read their posts and leave comments on every post. Sure, some of those bloggers only ever leave short, non-engaging comments more as proof they’ve visited, but sadly, some go on to abandon their blogs when it all becomes too much.
Let me be clear. If anyone suggests it’s only polite to follow the blogs of everyone who follows your blog, they are talking nonsense. If I took that advice, I’d be following over 7,000 blogs. Can you imagine how overwhelming that would be and the effect it would have on my mental health, especially if I felt I had to read and comment on every post?
Thankfully, I only read and comment on posts that interest me.
Before following any blog, ask yourself these questions.
1. How often are new posts published?
The frequency at which posts are published is important. Some bloggers publish a new post once a month; others publish weekly; some publish daily; and then there are those who publish more than one post a day.
I once followed a blog where the host was publishing up to five new posts daily.
I could have ignored how often she published new posts, but because I found some of her posts interesting and she was following my blog, I felt obliged not only to follow her blog but also to read and comment on all her posts. Yes, those comments were short and non-engaging because I was not able to keep up.
This led to guilt when I missed any of her posts, left comments only to prove I visited and to feeling overwhelmed by it all.
Check how often posts are published before pressing the ‘subscribe’ button. If posts are published daily, and that’s too much for you, consider not following or do not feel obliged to read all the posts.
If you receive email notifications for new posts, consider getting one email a week with the posts they publish. Yes, there’s an option for that. You can then choose which of those posts you want to read.
How To Change How often You receive New Post Notifications
On the ‘Manage Subscriptions‘ page of your blog (under the ‘Reader‘ button), click on the three dots (Kebab menu) next to any of the WordPress.com blogs you follow and choose how frequently you get email notifications of new posts.
The choices are Instantly, Daily or Weekly.
Consider getting new post notifications via web and mobile notifications if getting email notifications become too overwhelming.
If you are happy with the frequency of new posts, by all means, subscribe and enjoy.
2. Is the content interesting enough?
Time is something many of us cannot manage when reading blogs, usually because we feel we do not have time to read everything, yet we feel obliged to and often leave a comment as proof. It’s a surefire way to get yourself on a slippery slope toward blogging burnout.
If none of the content interests you, don’t feel obliged to follow or read.
Don’t become a ‘ghost’ follower by subscribing to blogs you know you’ll never visit. After all, would you read a book on a subject that did not interest you? Be honest and ask yourself, ‘will I actually read this blog, or will it just add guilt to my unread list?‘
Time is precious, and wasting it on reading content you have no interest in is one of the main blogging mistakes you can make.
Spend time on reading content that interests you and which may inspire you to leave genuine, thoughtful comments.
Leaving a thoughtful, genuine comment occasionally far outweighs the impact of posting brief, unengaging comments on every post simply to show you were there. Make your comments count, ensuring that “thank you” isn’t the only response that resonates.
Thoughtful comments show you are interested and want to engage. Short, non-engaging comments simply prove you visited. They do not prove you read the post.
And remember that if a blog you follow publishes posts on various subjects, you are under no obligation to read everything they publish. Read only what interests you.
3. Does the host look after their blog?
- Would you shop on a website with lots of broken links, a poor layout, or where you have difficulty finding what you are looking for?
- Would you follow a blog that is broken because the host keeps blaming WordPress or anybody else but themselves for the faults?
- Would you follow a poorly designed blog or one full of errors, broken links, and no sense of organisation?
- Would you follow a blog that no longer has security updates because of it’s outdated theme or has a comments section full of spam and unverified links?
I hope you answered ‘No’ to all of those questions.
Just as taking care of your home creates a warm, inviting, friendly, comfortable, and safe place for family and friends to visit, maintaining your blog is equally important. Bloggers who prioritise maintaining their blogs demonstrate their commitment to making a positive impression on visitors, showing that they truly care about their audience.
Unmaintained blogs present a significant security threat to visitors. Bloggers utilising unsupported WordPress themes are not receiving crucial security updates, jeopardising the safety of their audience, particularly when clicking links.
Consider carefully before following or engaging with any blog that presents itself as outdated, disorganised, unsafe, or uninviting due to its poor layout. This caution extends to blogs that permit hostile or inappropriate comments in the comment section.
4. What do you know about the hosts(s)?
- Who is the individual behind this blog?
- What is their name, and what is their geographical location?
- What topics do they cover in their writing?
These are critical questions to consider before deciding to follow any blog. Reflect thoroughly on the implications of following a blog that fails to provide sufficient information about its author(s). While their posts may appear engaging, the absence of identifiable information raises concerns regarding the safety and credibility of your decision to follow.
I have misjudged by following various blogs based on the appeal of their content, only to discover particulars of the hosts that were quite disconcerting. A more sensible approach would have been to inquire about the blog’s authorship and to consider why I should place my trust in them.
More often than not, some bloggers adopt a seemingly friendly manner to attract visitors, only to later reveal their true intentions, often by posting derogatory comments directed at you or fellow bloggers.
I’ve discovered that with time, I can quickly judge what people are like from their blog posts before deciding to follow their blogs. However, if I can’t find any information about who they are and what they blog about, I won’t follow.
A simple rule of thumb
If, after reading 3–5 posts, you’d be disappointed not to see the next post, it’s probably worth subscribing.
What has been your experience with following too many blogs? Have you felt overwhelmed? Do you prefer quantity or quality in blog subscriptions? How do you choose which blogs are worth your time? How important is it to know about the host behind a blog before following? What tips do you have for bloggers feeling overwhelmed by subscriptions? How do you balance reading, commenting, and writing?
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Great topic Hugh. I know we’ve had conversations about the blog overload dilemma. I’ll add it to my writer’s tips post next week. 😋
Thank you, Debby. It’s such a shame that I’m already seeing signs of blog overload from other bloggers, and we’re only three weeks into 2026!
It takes great adjustment. I know for years I struggled the load until I learned how to better manage. :)
Finding the right balance took me years, but I’m hoping this post helps those who are struggling with something many of us encounter.
Always helpful Hugh. 😘
good ideas, all of them. My problem presently is finding new blogs to read and follow as so many of my favorites seem to be diminishing. I am glad you persevere; I would be quite sad and upset to see you go.
I’m finding it hard to find new blogs to follow, too. I sometimes find one, and then they go and start publishing too many posts all in one day! I’ll keep looking, though.
I’m not planning on going anywhere, so watch out for more from me.
Hi Hugh. I do follow quite a few blogs. But I don’t worry about keeping up each day, because I get my notifications via email, I just read as and when time permits, which is usually some every day, but not always, I enjoy blogging, and I’m guilty of publishing multiple posts a day, but mostly that is because I participate in a lot of challenges and prompts that other bloggers host. Thanks for a great post, you’ve made me think!
It sounds like you have a great blogging balance, Carol Anne. No stress, and only a little guilt about how often you post, but if you are happy with that number of new posts being published every day, then stick with it. It’s when it becomes a chore to write, and the enjoyment trickles away, that you need to take action.
I’ve become much better at managing my blog post consumption. I stopped following several blogs that no longer interest me (yes, the feelings of guilt is real) and have stopped commenting on every post of the ones I still follow. I think this will be the year of hard decisions for me… stay the course with my random postings, stop blogging completely, change my blog’s focus, or just take a long, long break and see how it feels.
Post when you have something to say, Janis. There’s no pressure on how often you post, though I do understand when bloggers get concerned when someone stops publishing posts without giving notice of a blogging break.
I can recommend taking a blogging break. I’ve taken several, and they helped in both my mental health and general well-being.
It’s sad when somebody we follow announces they are no longer going to blog, but at least we can keep in touch by other means. The other option I have seen for those who do not want to have their own blog is to guest post on another blog. That can take away a lot of pressure.
I had no idea I could choose to receive a weekly email instead of an email every time the blogger adds a post. I’m going to review my subscription list right now. I see a cleaner inbox in my future. Thanks, Hugh.
It’s something I believe many of us don’t realise is available, Michelle. And you’re right about it helping keep a cleaner email inbox.
Excellent advice, Hugh. I am on a decluttering kick, and that includes my blogging habits. I unfollowed several bloggers, and/or moved some I enjoy to weekly instead of daily. Also, I only follow those with like interests, their blog is easy to navigate, and they must have an About Me page. Blogging is supposed be fun, and not stressful.
Exactly, Eugi. Or make people feel guilty if they don’t comment, so they leave short comments everywhere just to prove they visited.
Yes, I see that situation frequently. It’s frustrating.
I’ve become better at this, I’ve picked up a few followers lately but haven’t subscribed back if their content isn’t interesting to me. But I did fall into the trap earlier on of following blogs out of politeness and possibly fear they may stop following me, however I did realise even though they started following they didn’t engage beyond their subscription. That must happen often, which all seems pointless to me. I prefer engaging now through the Reader once a week or so.
I’m afraid some bloggers only follow in the hope of a follow-back, Paul. They’re more interested in numbers rather than content, and many will go on to unfollow you once you follow back. They don’t care about your content; they only care about how many followers they can acquire. In my experience, these bloggers do not last long in the blogging world.
One way I’ve cut down on blog fatigue is I’ve stopped following blogs that no longer have share buttons. If I read some interesting writing advice on a blog, I want to share it. If the blogger has decided to eliminate that option, I wonder what they’re hiding, and I’m not as likely to trust their advice.
That’s an interesting point, Anne.
I’m not aware of any blogs I follow that don’t have sharing buttons. After all, social media can be a powerful tool to get our voices out there. It’s certainly worked for me over the years, although I do limit the number of social media platforms I am on. Stretching myself over too many social media platforms was one of the biggest mistakes I made.
I’ve been blogging for a much shorter time than you, Hugh, but you offer a lot of historical wisdom. I
Yes, with 12 years of blogging under my belt, I’ve learned a lot, Pete. It’s always a pleasure to share what I have learned with anyone who wants to listen.
I must have accidentally pressed Enter because I didn’t finish my thought. Then, when I tried to reply to my original comment, it wouldn’t let me.
It’s silly when bloggers feel the need to apologize for being gone or for not posting for a while. This hobby is supposed to be fun; it’s not a job, and we aren’t letting anyone down when other things in our lives are more pressing.
I agree with what you say, Pete. I see some bloggers apologising for missing publishing just one post. Then there are those who apologise when they don’t visit your blog, believing they must read and comment on every post, otherwise you’d get very angry with them. I’ve even witnessed bloggers apologising for having to deal with a life emergency or for going on holiday.
Interesting post, Hugh. I feel like this has crossed all of our minds at one time or another. Having just gotten a notice that I’ve been blogging for 14 years it’s interesting to look back at and see how my blog and I have evolved over time. It can be overwhelming to follow and respond to everyone that follows us so periodically I clean out my roster I look through and delete those that haven’t posted in a long time that I haven’t engaged with in a long time or that I just don’t connect with for some reason or other. I don’t feel the need to comment every time on every blog I do try to limit the time I spent reading and blogging so that it doesn’t take over my life, but I do enjoy blogging once a day is mine are generally quite short just to make a note of something in life or something I’ve learned or something I want to share. I enjoy the connections with others of all kinds in all places around the world that I’ve made in blogging. If I ever get to the point where I don’t enjoy it or it’s not fun anymore I will stop blogging.
Good to hear, Beth.
As you rightly pointed out, blogging is a great way to connect with like-minded people worldwide. But when (connecting) becomes leaving short, non-engaging comments everywhere, it defeats the object. It’s a growing shame that some bloggers feel they need to prove they visited rather than leaving a thoughtful, engaging comment once in a while. I don’t know about you, but I’d soon get bored with the same people leaving the same short, non-engaging comments on all my posts. Not only does that deter bloggers who want to engage properly, but where is the fun in that? I want my blog to have a community, and not become an echo chamber.
I understand this, and I do know that each blogger has their own way, and I do allow for that, but it’s the real interactions that make the difference.
Great advice for following blogs! Thanks so much, Hugh. I adhere to all of this when I consider following someone new.
That’s great to know, thanks, Jan.
An interesting post, Hugh. Thank you. Like many people, I imagine… we all have our favourite bloggers who manage to engage with us because we have, somehow, a common bond . I have a curious desire to know some folk at a deeper level, especially as some have the capacity to write in a more engaging, or subtle manner and their traits appeal . With the best of intentions, sadly, there are writers who can bore the pants off you. . .so – when I come across a character who has the ability to interest or entertain me, I look forward to their blogs even more. There is one particular American woman who lives in the UK and travels a lot, who has the most delicious sense of humour, another female, housed in a wheelchair, who writes wise sayings and thoughts, which really are worth reading, a few keen gardeners and photographers, and a US gent who is an avid walker and ‘snapper.’ Then there are the really keen travellers, always worth following. . . Since being a young child, I have aways loved words, reading and writing, and now I’m really ancient, I have more time to reflect on times past, and luckily, my husband has been adventurous and wordy too. While British, we have lived in Canada, briefly and are now retired in beautiful Spain, near two of our sons. The eldest lives in Denmark and, apart from b eing a natural artist, also writes well. He used to write a very entertaining blog – I must encourage him to continue. Carry on with your blog, Hugh – Life is bursting with worth-while ‘copy.’ Cheers. Joy Lennick. PS And don’t forget humour. . .The world would be a sad place without it!
Thanks, Joy.
As mentioned towards the end of this post, if, after reading 3–5 posts, you’d be disappointed not to see the next post, it’s definitely worth subscribing to that blog, as you are obviously interested in its content. However, don’t follow simply because that person has followed your blog or their content bores you. All that does is add to or begins a stress/guilt pile.
Of course, we’re all interested in different content. I’m not interested in poetry or book reviews, but some blogs I follow publish other interesting stuff, so I’ll follow them and engage by leaving genuine, thoughtful comments that show I read the post and am interested, rather than just saying I visited.
And, yes, I agree that humour plays a big part in life. It’s much better for us than stressing out or feeling guilty because we haven’t proved we’ve visited someone’s blog, fearing they will be upset with us.
Keep laughing.
Hugh, this is great advice as I sometimes fall into the stress category by feeling that I don’t post enough or that I don’t keep up with my blog reading. Life is too short to be stressed out about blogging in my humble opinion!
You’re right, Michael. Blogging should be about the enjoyment. Yes, you can lose followers if you do not post regularly or suddenly stop without giving any reasons, but when it’s because it’s making you feel guilty or overwhelmed, then there is nothing wrong with taking a blogging break.
I think blogging breaks are good for me because when I return to posting/reading, I enjoy it and it is not a chore.
That’s how it should be, Michael. I’m delighted that those blogging breaks help.
Hi Hugh,
Over time I’ve gotten much better at all this “blogging time management” whether it is related to posting my own blogs or following and commenting on others. I do struggle with guilt, still, when it’s been a while since I updated my Roaming About blog, but that’s not today’s topic.
Once in a while I go through the list of blogs I follow and unsubscribe from the ones that don’t interest me anymore or that don’t create new content. I like “cleaning house” like that. :) I also check the titles of the blogs arriving in my inbox and either delete them, read them, or save them for later. This works.
If I don’t have enough time to leave a comment, have nothing constructive to say, or miss the inspiration to do so, I click the “like” button at the bottom of that post to indicate that I read it.
After almost twenty years of if blogging, I’m finally finding a better balance. :)
Unsubscribing from blogs you no longer find interesting is excellent housekeeping of your blog, Liesbet. And nobody should ever feel guilty about unsubscribing from a blog they no longer find interesting. I think some bloggers fear unsubscribing because they worry they will lose followers. And, yes, it happens, but that’s the problem of those who unfollow simply because you’ve unfollowed them. Something else that happens is that you will see people who used to comment regularly on your posts stop commenting, because you’ve stopped following and commenting on their blogs. That’s one of the strange aspects of blogging.
The ‘like’ button is a whole new ball game. You use it correctly, but some bloggers don’t. I have a handful of bloggers who press the ‘like’ button on all my posts within seconds of publishing. They’re not interested in what I have to say, but more in getting their Gravatar image next to the ‘like’ button for free marketing.
I’m delighted to hear you’ve found a better blogging balance. Well done.
Due to overwhelm, I’ve become a ghost follower with some blogs, Hugh. I adjusted my notifications to weekly for some, but I can’t read every day. There are a couple blogs that post daily but I stop by and read almost every day because I enjoy their content.
I post 2x week, both photo challenges. Hosting keeps me busy enough and on those days, are when I’ll read others posts. When I first started blogging consistently in Fall 2014, I also felt that compulsion to read daily. I believe picking and choosing to leave a meaningful comment on a post from someone you enjoy reading, or perhaps have developed a closer relationship with, is important.
New bloggers tend to post every day, and I also did that at the beginning. Reading posts every day then became overwhelming. Reading is a leisure activity and should be done without obligation or compulsion…that’s the point when it becomes work!
My pet peeve as a host are with a few bloggers who link to my challenges, but never leave a comment on my posts. I’m of the mind to plop their links into the spam folder.
I always appreciate your well-curated posts about blogging and the culture around it. Have a wonderful week!
I remember being told to publish posts every day when I first started blogging, Terri. It was fun to start with, but then the quality of my posts began to suffer, and it was not long before I felt overwhelmed by it all. I’ve yet to find a blogger who publishes every day whose posts are consistently top-quality and engaging.
I stopped following blogs I knew I’d never visit again. Not only did it stop me from getting email notifications that were filling my inbox with unwanted messages, but it also stopped me from seeing those posts in the WordPress Reader. I remember somebody once saying that getting to the top of their Reader list was like being a hamster on one of those wheels – constantly running but never reaching the top. Where is the fun in that?
I do ‘trash’ some non-engaging comments when they are from the same blogger. Sometimes I will respond by asking questions like ‘What made you think this was a well-written post?’ That soon put a stop to them leaving non-engaging comments on all my posts. These people simply do not want to engage with you. They’re more concerned about proving they visited your blog and, in most cases, do not care what you publish. It’s like calling in on you when you are at home, but knowing you are not home. They can tell you they called but were out, which makes them feel less guilty. Nor are they interested in your content. To them, blogging is like a sprint rather than a marathon.
This is excellent advice, Hugh. Advice that I wish I had read four years ago before I reached an unmanageable stress level on my own blog. I looked back at some of your related posts and came up with this gem:
“I soon realised that I had two choices about blogging. Either I gave it up, or I had to change the blogger I had become.”
Unfortunately, I gave up, but now I realise that I needed to change.
Reposting…
Steve, it’s good to see you. I’m sorry you had to give up your blog because of all the stress it caused you.
If it helps, it took me a while to accept that I had to change the way I was blogging when I found myself stressed and overwhelmed by it all. Of course, I’m glad I changed because blogging is one of the best ways for me to get my writing out there, and it also helped me overcome my fear of being dyslexic and the lack of confidence that came with it. 12 years on, I’m proud of the achievements I have made with my writing.
Did you come back to blogging?
Certainly did, Hugh. Thanks!
As always, this is very interesting and you make us stop and think. You’re right, it would be impossible to read and comment on every blog you follow. But, as humans, we often feel pressured to do the right thing. But what is the right thing? It’s not to push ourselves to the point where we feel we can’t continue blogging or we’re not enjoying it any longer. I remember starting to write blogs because I enjoyed it – and it’s so important not to lose sight of that. Thank you, Hugh.
Exactly, Esther, what is the right thing? For me, it’s doing something that won’t cause me any stress or make me feel overwhelmed or guilty.
I forgot to include what you said in your comment in this post. Blogging should always be about fun and enjoyment. If it’s not, you have to step back and change how you blog, or move away from it and do something that doesn’t cause stress, guilt, or make you feel overwhelmed.
You’re so right, Hugh. We need to lesson stress and our sense of overwhelm.
Good advice, as always, Hugh. If I follow someone who posts more than once a day, I always put them into the daily alert category. I follow some people who cover multiple topics during the week, and I usually skip certain topics. As you say, it’s difficult what their writing or subjects are interesting. There are also some people whose blogs I try not to miss. If I enjoy reading every post, most of the time, I want to keep visiting.
I’ve not come across a blog where the blogger covers a lot of topics and where I have followed, read, and commented on all their posts, Dan. To me, that would make me feel overwhelmed, but it seems some bloggers feel they have to read and comment for fear of upsetting the blogger concerned. Of course, that is all a lot of nonsense because in my 12 years of blogging, I’ve only ever come across one blogger who got upset with me for not reading and commenting on all her posts. I clicked the ‘unsubscribe’ button when she told me.
The only blogs I follow and read all the posts from are those that publish less than once a month. But even then, if the first few lines or paragraphs don’t pull me in, I’ll leave before finishing the post.
interesting thought. I probably follow a bit less than most, because of limited time. But I most likely need to select better even with that said. 🤣😎🙃
If you are happy with the number of blogs you subscribe to, then stick with it. But I’d advise you to unsubscribe from any you do not read, or from those you followed simply because they followed you, if you have no intention of visiting them.