It never ceases to amaze me how many bloggers do not have a page on their blog where they can introduce themselves to their audience.
Sometimes, their ‘About’ page is blank or hasn’t been updated for years.
Given that a blog’s ‘About’ page is one of the most visited areas, it’s no wonder that all bloggers should have one and ensure it is regularly updated.
I’ve previously written about the importance of an ‘About’ page. This new post is an important reminder.
What is an ‘About’ Page?
An ‘About’ page is one of the most critical components of your blog.
It serves as an introduction to your readers, offering insights into who you are, what your blog is about, and why you started it.
It also helps you connect with your audience, establish credibility, and set the tone for your content.
Here is why it’s important and what to include in it.
Why the ‘About’ Page Matters
- Personal Connection: Readers love to know the person behind the blog. An engaging ‘About’ page humanises your content, making it relatable and fostering community.
- Establishing Credibility: Sharing your background, expertise, and experiences can enhance your credibility. It shows that you know your niche or what you write about, which can attract more readers and followers.
- Setting Expectations: It informs visitors about the blog’s purpose, the type of content they can expect, and how often you post. This clarity can help keep readers coming back.
- Encouraging Interaction: An inviting ‘About’ page can motivate readers to engage with you through comments, emails, or social media. It opens the door for dialogue and connection.
Have you seen my ‘About ‘page? Take a look and let me know what you think.
What to Include on Your ‘About’ Page
- Your Story: Share your personal journey. Explain why you started the blog and what motivates you to write. This could include anecdotes that resonate with your audience.
- What’s Your Name?: While you do not need to give your full name, it’s essential to include and tell visitors a name by which you want to be known. Not only does this make you come over as approachable, but it also gives the impression that you are friendly. Use a pseudonym if you do not want to provide your real name.
- Your Expertise: Highlight your knowledge or experience in your niche or what you write about or publish. This may include your education, career background, or significant achievements related to your blog’s topic.
- Blog Mission Statement: Clearly state the purpose of your blog. What topics do you cover? What value do you aim to provide to your readers? A concise mission statement can help readers understand your blog’s focus.
- Target Audience: Briefly mention who your blog is created for. Understanding who will benefit from your content can help new visitors feel more connected and engaged.
- Call to Action: Encourage readers to explore your blog further. This could be a suggestion to read your latest posts, subscribe to your newsletter, or follow you on social media.
- Professional Photo: Including a personal photo can make your page more inviting and relatable. Choose a high-quality image that reflects your personality.
- Contact Information: Allowing readers to contact you through a ‘contact’ page, email, or social media links can facilitate interaction and community building. However, never give your telephone number, address, or personal email details.
Conclusion
Your ‘About’ page is not merely a formality but a crucial point of engagement for your blog.
Sharing your story, expertise, and mission creates a welcoming atmosphere for readers and cultivates a loyal community. Crafting a compelling and authentic ‘About’ page can significantly enhance your blog’s impact and strengthen your connection with your audience.
Don’t forget to keep your ‘About’ page updated. I update mine at least once every six months.
Don’t hesitate. Write and publish your ‘About’ page now.
Do you have an ‘About’ page on your blog? What information does it include, and when was the last update you made? Any questions? Leave them in the comments section.
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Thanks to your tip, I have updated my “About” page for the very first time since I began writing my blog! Thank you!
That’s great to hear, Michael. I’m delighted this post helped.
I’m @daytriphour.bsky.social
With so many followers, keeping up with them all must present you with a near impossible task.
Thanks. I’m already following you on BlueSky.
Oh, I never ever worry about keeping up with blog posts or social media posts. I read what I can when I can, Kevin. It’s all about the enjoyment and not worrying about what I haven’t read.
Thanks for this. I will be updating, adding to my about me page. I was just reading about how to gain traction on BlueSky, a micro blogging social media platform, I know you use. On my BlueSky profile where others can learn a little about me, I have a link to my website homepage. I’m rethinking the link should be to my about me page. Thoughts?
The link to my blog on my BlueSky account goes to my ‘about’ page, Kevin. In the eleven years I have blogged, I’ve been told that blog visitors want to know a little about the person behind the blog before deciding whether to follow it. I’d recommend that the link take visitors straight to your ‘about’ page.
Have we connected on BlueSky? If not, I’d love to follow you there. What’s your BlueSky account name?
Thanks
Thank you for this, Hugh. Your About page is excellent and inspires me to revamp mine. I don’t follow blogs without an About page. It’s like carrying on a discussion with someone and you don’t know their name.
That’s a great way of putting it, Eugi. I dislike not knowing the person behind the blog.
Thanks Hugh. I updated my About page after reading your post late late year, and I’ll do it again now as you’ve made it very clear what needs to be included.
I’m delighted this post has been helpful and acts as a reminder, Jen.
Totally agree with your points here, Hugh. When I go to a brand new blog, it’s one of the first things I look for to know what that person is all about.
Likewise, Pete. If there is no ‘about’ page or it has not been updated for years, I won’t follow. Nobody likes out-of-date information on any site.
This is so insightful and informative. It helps bloggers so much.
Thank you. I’m glad it’ll help many bloggers.
You’re most welcome, hugh
Always a great reminder to update our About Me page, Hugh! And of course I like yours, especially your picture! You tell us about yourself and the subjects you enjoy sharing. That sure is a nice, tidy office space you have! You reminded me I should also add my social sharing buttons to my page. They are on my sidebar, but these aren’t always seen via Jetpack app, I’ve discovered.
Fingers crossed this posts (Making a copy to be sure since I used outlook email to get to your post.
I’ve never been able to work in an untidy and chaotic environment, Terri. Thankfully, my partner is the same.
I need to update mine! Thanks for the reminder and tips.
You’re welcome.
I am guilty! My About Me hasn’t changed in quite a while! I know I’ve said this before but perhaps I’ll give it a try.
I’d recommend doing it sooner rather than later.
Thank you for the prod! I have never updated my “about” page. I have never really thought about it until now. Thanks!
It’s one of the most visited pages on most blogs. I recommend updating it at least once every six months.
I try and update my ‘About Page’ every so often. It’s surprising how much changes. Thank you for this reminder, Hugh.
Yes, things change all the time, Esther. And we all like things we read to be up-to-date.
Hugh. I always read the About page published by bloggers. Without it I don’t feel the connection and rarely follow the blogger. Mine gets an update every year, It is just about that time of the year, it will be a major rewrite this time.
A major rewrite. That sounds great, Danny. Good to hear you keep it updated.
Likewise, if there is no ‘about’ page or it has not been updated in years, I won’t follow.
I am about to work myself through my blog (old posts) again. The “About” page is on the list too. Once done, you forget about it so easily but keeping it update is important – especially with the points you mentioned.
What I do to remind myself to update it is to add the month it was last updated. If you look at my blog’s menu, you’ll see it was January 2025. It acts as a great reminder every time I visit my blog’s home page, Erika.
That’s right, the same worked for me with the Copyright year. I noticed it was still 2024 and that reminded me of going into everything again. However, your post only confirmed the importance. Thanks, Hugh!
Perhaps I need to take another look at my About page as well then? You’ve given me some tips and tricks to make it more interesting to read. I have most points in it, but it would probably be good to add a few more. Thanks!
I wouldn’t go overboard with too much information, but think about what to put on it that would make you want to follow if you were a first-time visitor.
Good point. Thanks! Hopefully I have enough information on there to make people want to subscribe and read.
Timely reminder. Thanks for your encouragement.
You’re welcome.
Now I need to check mine out!
Good to hear this post has acted as a reminder.
I do have an “About” page that includes the key elements you describe here, Hugh. I last updated it in late 2024 when I launched my retirement site.
Good to hear you’re on top of it, Michelle.
A great reminder. I just updated my About page but need to fine tune it a bit more I think.
At least you have updated it. Some authors haven’t updated theirs for years. I came across one the other day saying that her next book was being released in June 2017!
I noticed I was a book behind. Thankfully we have you to remind us to update. xo