Blog posts containing images and photos get up to 70% more traffic than posts without visuals. So why wouldn’t you use them in your posts?

Visual content is an essential component of any successful blog. Adding images, videos, and infographics to your blog posts can make your content more engaging and memorable.

If you plan to include images or photos in your blog posts, there are four essential things to remember. These steps will help ensure your content is engaging and visually appealing while avoiding copyright issues.

1. Use High-Quality Images And Photos.

Always use high-quality images that are relevant to your post. Blurry or low-resolution images can detract from your message and make your blog appear unprofessional.

Additionally, using images that are not directly related to your topic can confuse readers and reduce the effectiveness of your post.

2. Ensure Images And Photos Are Not Copyrighted

Ensure you have permission to use any images and photos you include in your posts. This means sourcing images from websites offering free, non-copyrighted images (such as Pixabay) or purchasing the rights to use images from a stock photo website.

Not all images are free to use. And some that are free may only be free for a limited time. Always check the small print.

Don’t think you’ll ever get fined for using copyrighted images or photos. There are copyright bots continually looking for copyrighted images that have been illegally used and downloaded all over the web.

I know of two bloggers who have been fined for using images/photos on their blog posts that were not free to use.

To avoid copyright issues, use your own images and photos and watermark them before adding them to your blog posts. I use a free app called Photobulk to do this. Seeing a watermark is a great deterrent in persuading some thieves not to copy and use them.

Of course, if you’re not concerned about your photos and images being used by anybody else, you don’t need to watermark them.

3. Ensure Images And Photos Are The Correct Sizes.

Optimize your images for web use by compressing them to reduce file size.

Large images can slow down your website’s loading speed, negatively impacting your blog’s search engine rankings and overall user experience.

If you have limited space in your media library, not reducing the size of your images and photos will soon take up all your media space. When that happens, you won’t be allowed to download additional images to your blog unless you free up space or move to a plan that gives you more storage space.

I recommend reducing image and photo sizes to 900 x 675 pixels.

There are several ways you can reduce the size of images and photos. You can reduce them using photo editing software or your device’s software.

The WordPress media library also has editing software, but please note that if you reduce the size of an image or photo using this tool, the original image is kept in your media library when you reduce the size of the image- thus, you won’t save any storage space.

The newly edited image with the reduced size is added as a new file in your media library. You can always revert back to the original image by clicking on the image in the media library, selecting Edit, and then choosing the “Restore Original” button. If you’ve inserted an edited image into other published posts, reverting an image may break this image on those posts.

I use an Apple iMac and can change the size of photos and images by clicking on Tools – Adjust Size on the menubar of my desktop computer. I do this before adding them to my WordPress media library.

On a Windows computer, you can use Microsoft Paint. Open your image with that program, then click on Resize. You can find this option on the middle-right side of the “Image” section at the top of the Paint window.

However, as I mentioned earlier, you can also reduce the size of images and photos on WordPress. But only do this if your WordPress plan has a large storage space allowance.

• To do this, ensure you view your media library in Classic view.

• Click the edit image button on the image you want to edit.

• Add the new dimensions in the Scale Image box and click the Scale button.

• Click the save or update button to save the changes.

Your photos and images will be reduced in size, but remember that a copy of the original is also kept, so you won’t save any storage space.

If posting to your site using the Jetpack App, the app can optimise images.

In the Jetpack app for iPhone, you can set the Max Image Upload Size so the original file is resized automatically when you upload it. This option can be found by going to My Site and clicking the profile icon in the top right, then choosing App Settings.

In the Jetpack app for Android, click on your profile icon in the top right corner and choose App Settings. There, enable Optimise Images to resize and compress images on upload.

4. Add information to your images and photos.

Don’t forget to include alt text and captions for your images.

Alt text is a description of the image that allows visually-impaired readers to understand what the image is conveying. At the same time, captions can add context and help readers engage with your content. This is especially important when participating in blog challenges such as Wordless Wednesday and Silent Sunday.

Adding a description of the image or photo also helps with SEO searches.

• Click the save or update button to save all the changes.

Following these four essential steps, you can create visually stunning and engaging blog content with images that stand out.

Let’s wrap it up.

• Always use high-quality images and photos on your blog.
• Never use images and photos that are copyrighted. You may be fined for doing so.
• Use your own images and photos. That way, you won’t encounter any copyright issues.
• Reduce the size of images and photos before loading them to your blog.
• Alternatively, reduce the size of images and photos with WordPress’s tools in the media library, but only if you have a WordPress plan that offers a large amount of storage.
• Always add information about images and photos before adding them to blog posts, as this allows visually-impaired readers to understand what the image conveys.
• Adding a description of the image or photo also helps with SEO searches.

What do you use to resize images and photos for your blog posts? Do you always complete the details of images and photos in the Alt Text box? If you have any questions about adding images and photos to your blog, please leave them in the comments section.

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