Performing housekeeping on your blog has many benefits. After all, who doesn’t want their blog to look like a friendly, easy-to-use and inviting place old and new visitors will want to keep coming back to?

If you’re a blogger looking to expand their readership, performing housekeeping on your blog is something you should seriously consider.

But what blog housekeeping jobs should you consider doing?

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This is why blog housekeeping is essential.

During a 4-day heatwave last month, I couldn’t venture outside, so I took the opportunity to do some blog housekeeping. Here’s what I did.

1. Delete old, out-of-date blog posts.

I always feel that old, out-of-date blog posts that can not be updated or rewritten do nothing but drag down my blog.

They hang around like some uninvited members of the family you hardly ever see or have contact with. You know they are there but feel afraid to ask them to leave.

I had over 400 blog posts on my blog, some of which were doing nothing apart from attracting spam comments. They were dead ducks. They were not attracting any new views, visitors or comments.

I ended up deleting over 80 posts. Not only did I feel good getting rid of what I considered clutter, but it made my blog look much better with no more outdated information.

Some bloggers claim that deleting old posts is not a good idea because they can look back and see how much they have improved since those early posts. I disagree! When you’re somebody who never goes back to read old posts, mainly because you don’t have the time to do so, deleting these old blog posts is like cutting away the string tied to the brick holding your blog down.

2. Fixing broken links.

A downside of deleting old blog posts is that any pingback and links you have to them will become broken.

I used Broken Link Check to run a report showing me broken links on my blog. It’s free to use.

Since SEOs like Google rank blogs that have broken links lower, cleaning up and fixing broken links is a job every blogger should consider.

That first broken link report could be long and overwhelming, but once you start running a broken link report every month, you’ll soon conquer that job.

Fixing broken links was the best bit of blog housekeeping I did because it improves your blog’s overall ranking, meaning more traffic and visitors to your blog.

3. Categories and tags

When I checked how many categories and tags I had on my blog, I was shocked by the number.

What amazed me was that many categories and tags were no longer active. Like some of my old blog posts, they were deadwood.

Checking which categories and tags are no longer active is easy.

Follow this guide.

  • On your blog’s dashboard, click on Posts and then Categories. (Click on Tags to manage Tags).
Image highlighting where to manage categories and tags on your WordPress blog
How to manage categories and tags on your WordPress blog

A list of all your categories will show how many posts you have under each category.

  • To delete a category, click on the meatball menu next to the number and click on ‘delete.’
Image showing how to delete categories on a WordPress blog
How to delete categories on your WordPress blog

Follow the same process for managing the Tags on your blog.

4. Menu Bar

I also took the opportunity to tidy up the menubar on my blog. Although it was not what I considered ‘top heavy’, I moved some items to sub-categories.

Here’s an example. I moved some fictional stuff to sub-categories under ‘Fiction.’ When you hover over ‘Fiction‘ on the menu, you’ll see the sub-categories pop up.

Blogs with top-heavy menus can look overwhelming and messy to visitors.

For more information about menus on your blog, see ‘Menus‘ by WordPress.

Once you start housekeeping your blog, it will make you feel much more positive about blogging.

Try and get into the habit of housekeeping your blog at least once every six months, although I’d recommend running a broken links report at least once a month.

Let’s wrap it up

  • Performing housekeeping on your blog is something every blogger should perform at least once every six months.
  • A well-kept blog is one that old and new visitors will want to keep returning to.
  • Fixing broken links on your blog will improve your blog’s SEO rating.
  • Run a broken link report for your blog once a month. Fix any broken links.
  • Delete categories and tags that are no longer being used on your blog. Too many categories and tags can confuse readers.
  • Delete old out-of-date blog posts, especially if all they are doing is attracting lots of spam.
  • Try and keep the menu of your blog to a minimum. Top-heavy menus can look messy and overwhelming.

How often do you perform blog housekeeping? What do those jobs involve? Do you have any simple tips for housekeeping your blog? Share them in the comments.

Remember that a well-kept blog is a positive and friendly place for your visitors and readers.

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115 responses to “4 Tips For Housekeeping Your Blog And Improving Its SEO Rating”

  1. Terri Webster Schrandt avatar

    Beyond helpful, Hugh! I’d been wondering how to delete categories and tags. Deleting old posts helps delete the old images as well that take up space in our media files. Housekeeping is super important and this is a great reminder as we move into the autumn season where blogging tends to pick up :) I’m going to check on the broken links, too. This will apply to the Sunday Stills challenge as many links are left in the comments, good call! I also like to refresh my appearance and theme with new colors and headers seasonally. That can do a lot for a fresh appearance. Always delighted to read your how-to posts! Thanks!

    1. Hugh W. Roberts avatar

      Hi Terri, when deleting old posts, sadly, any images on those posts do not get deleted from the media library. You must go in and delete those images; otherwise, they remain there. I tend to check what images on a post I want to delete and delete those images in the media library first. Then delete the post.

      I think refreshing the look of a blog is an excellent thing to do. Otherwise, blogs can look dull and uninviting. I know a few blogs that haven’t changed since I started blogging. I seldom view them now because they’ve lost their appeal from their appearance. They haven’t moved on with the times. Sitting still and doing nothing isn’t good for anything.

      I’m glad this post has been helpful.

  2. JenT avatar

    Excellent advice, Hugh, as always. Sites that have been around for a long time can also benefit from a complete rethink and redesign. Not to be undertaken lightly, of course, but sometimes what worked when you first set up a website doesn’t work any longer after years of adding content.

    1. Hugh W. Roberts avatar

      Thank you, Jen.

      I agree with what you say about those sites that have been around for years and have not changed. After a while, they look dull, uninviting, and the ‘same old, same old…’ A refresh is something I undertake on my blog about once every 18 months (or when the theme I’m using is retired). Many of the problems I hear other bloggers blaming on WordPress is because the theme they are using has been retired and is no longer supported, yet they still refuse to change it.

      1. JenT avatar

        Technically, if you’re using a retired theme on your site you can continue to use it. You just won’t be able to activate it on a new or existing site. But with older themes, eventually something will break, so future-proofing one’s site with a currently available theme is a good idea.

  3. petespringerauthor avatar
    petespringerauthor

    I always appreciate these posts because I learn something new every time. I had no idea there was such a thing as Broken Link Check. What a time saver!

    1. Hugh W. Roberts avatar

      And it works great, Pete. That first report will be somewhat overwhelming, but if you fix any broken links in chunks (rather than try and do it all in one go), you’ll soon whizz through them.

  4. Robert J Jr. avatar

    Great advice Hugh!

    1. Hugh W. Roberts avatar
  5. Simon avatar

    There’s some good tips here, thanks Hugh! :-)

    1. Hugh W. Roberts avatar

      You’re welcome, Simon.

  6. BookerTalk avatar

    Fixing broken links is important but I do find it a chore. The only way I can do it is in bite size chunks…

    1. Hugh W. Roberts avatar

      I agree it can be a chore, but once you start running a report at least once a month, I find I can whizz through fixing those broken links.

      1. BookerTalk avatar

        Ive made a start! Ive just switched to a different broken link checker because the one I’d installed was not of much help. It told me which URL wasnt working but not where on the website that link appears so it became impossible to fix it.

        1. Hugh W. Roberts avatar

          That defeats the object of what it’s supposed to do when it tells you that you’ve got a broken link on your blog but fails to tell you where. Good to hear you’ve switched to a tool that works.

  7. Penny Wilson Writes avatar
  8. Erika avatar

    I deleted so many posts but still, I am working myself through old posts and renovating them… lol. Checking the categories is still on my to-do list. Thanks for the reminder.

    1. Hugh W. Roberts avatar

      You’re welcome, Erika. These jobs take time, and it’s better to do them over time rather than all at once.

      1. Erika avatar

        I totally agree, Hugh!

  9. JT Twissel avatar

    Some great suggestions – I guess there are many posts I should delete. Thanks for the broken link finder. So helpful!

    1. Hugh W. Roberts avatar

      And it’s free to use. It does a great job of finding all those broken links for you.

  10. Erik Magnus avatar

    Thanks for the share. I’ve found fixing broken links can really help long term.

    1. Hugh W. Roberts avatar

      It can. Whenever I fix broken links on my blog, I see a rise in my blog’s stats.

  11. Renard Moreau avatar
    Renard Moreau

    🙂 Broken links are bad for SEO anyway.

    It is better to have them fixed or removed.

    1. Hugh W. Roberts avatar

      Yes, I agree entirely. Too many links that do not work on a blog do not make it look good.

  12. Richard Ankers avatar

    Thanks, Hugh. Great advice. :)

    1. Hugh W. Roberts avatar

      You’re welcome, Richard.

  13. Betty avatar

    Thank you. I wasn’t aware of the broken links tool.

    1. Hugh W. Roberts avatar

      It’s free to use and does a great job, so please use it. Your first report may be somewhat overwhelming. I stopped the report when it got to 30 broken links, fixed them, and then ran the next report.

      1. Betty avatar

        I ran the report. It stopped at 3,000 Pages which was okay. However, it seemed like a lot of the links were not in my post but rather related to my commenters.

        1. Hugh W. Roberts avatar

          It’s worth removing those broken links in the comments section too. If the blog posts are out-of-date, attracting no new comments, views or comments and can not be updated, it’s worth considering deleting the post. That way, all those broken links in the comments section will also be taken care of.

  14. the hot goddess avatar

    Thank you for all the helpful information you provide.

    1. Hugh W. Roberts avatar

      You’re welcome. I’m glad it helps.

    1. SEOptimizers avatar

      The broken links tool is very useful!

      1. Hugh W. Roberts avatar

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