Unfollowing Blogs

On February 12th 2026, I passed a blogging milestone. WordPress informed me that I’d been blogging for 12 years! But that notification made me ask myself questions as I looked back on those 12 years.

I know bloggers who have been blogging longer than I and who continue to write and publish posts full of interesting, high-quality content. Not only do they care deeply about what they write, but also about what they publish. That makes all the difference.

I’ve seen thousands of bloggers come and go in those 12 years. Some disappeared without a trace, while others hung up their blogging gloves and announced their departure. The ones I felt the sorriest for were those who stopped blogging because they couldn’t get the engagement, hits, or followers they craved. Many went about it the wrong way.

Some came here solely to make money, while others came more for collecting numbers than for engagement. They don’t last long and end up cluttering the World Wide Web with abandoned blogs in the blog graveyard. It’s a sad sight. I hope you never end up there.

From the beginning

I can count on one hand the number of bloggers who have been with me since that first year. I often ask myself why they’re still reading my posts and leaving comments, but I won’t dwell on that lack of confidence here. All I will say is that I must be doing something right.

Unfollowing blogs is something I see many shy away from discussing. It’s as if it’s a ‘hush-hush’ subject. Something that gets swept under the carpet. But not me, no. I’ve written about it and had great discussions about it in the comments section of posts, but hardly ever on other blogs. Perhaps I’m looking in the wrong places?

I’ll be honest: I’ve unfollowed many blogs over the years. Why do some bloggers not like talking about unfollowing blogs?

Why do I unfollow blogs?

For many reasons, but mainly when I lose interest in the content.

One of the biggest mysteries is why I stop hearing from many of the bloggers I unfollow. I probably stopped following them because I was no longer interested in their content. But why do they go silent? Surely not for the same reason? Or was it a coincidence that we simultaneously lost interest in each other’s content?

The different faces of bloggers

I’ve had the pleasure of meeting some bloggers face-to-face. For me, that’s been one of the highs of blogging. However, I know that some bloggers like to remain anonymous. And they’ve every right to remain anonymous. Being behind a screen can feel safe, but it isn’t always. I won’t talk about the trolls here because trolls like being talked about.

Ups and downs

I’ve had my ups and I had my downs with blogging. It’s like being on a rollercoaster that some bloggers can’t get off. I’ve alighted from the blogging rollercoaster a few times during blogging breaks.

Some of those breaks lasted months, while others lasted a few weeks. But they all had something in common. They helped me step back, take a look at what I was doing and how I was doing it, and, most importantly, change the way I blogged. I always came back refreshed, and, despite what some say, readers do not stop following you when you take a break.

Like everything else in life, blogging changes. It would be a very dull place if it didn’t change. Can you imagine what life would be like if it never changed?

Changes

Since I first started blogging, things have changed massively. I’m talking about the WordPress platform here. I was never a fan of change, but I’m confident that the changes I’ve seen here on WordPress have made blogging much more fun. Blogging has moved into the 21st century.

Those changes helped propel my blog to an even wider audience. Unfortunately, some bloggers got left behind, but I never wanted to be one of them. There’s too much at stake when remaining stagnant.

At first, the changes looked like they would cause problems, but rather than complain about what I believed were problems, I adjusted to them and saw vast improvements for me, other bloggers, and readers. It’s like climbing a ladder. The higher you get, the more you see and learn, and the more you can make a difference.

Change can make some problems frustrating, but you become stale by taking no action or hoping others will tackle your issues. Don’t allow your sparkle to dim by not adapting to change. I’ve seen too many blogs fade away because they refused to change. I miss many of those blogs.

The two biggest blogging traps to look out for

Most of the people I have encountered in the blogging world are friendly. However, not all help themselves. By this, I mean that some bloggers seem to believe they have to be everywhere at all times. It’s one of the biggest blogging traps bloggers fall into, one that can turn their blogging world upside down and inside out, and leave them feeling stressed or guilty. It’s a horrible place, yet it is easy to escape – if you allow it.

Spreading yourself too thin doesn’t make you more popular. It only makes you less interesting.

Some bloggers apologise for dealing with life outside of the blogging world. Some apologise for not visiting your blog. I recently witnessed a blogger apologising for being late in leaving a comment. The post had only been published the day before she left the comment. I don’t know why they believe they need to apologise. Nobody needs to apologise for dealing with life outside of blogging or for not visiting a blog. And if the comments section of a post is open, you are not too late in commenting.

That’s my quick look at the last 12 years. But, before I end this post, I want to thank everyone who visits my blog, reads my posts, and, most of all, engages with me in a way that sparks discussion.