Social media is a powerful tool. When used correctly, it can connect us with thousands of individuals and bring visitors to our blogs, resulting in new followers and connections.
However, social media is a ravenous beast. Before you realise it, it’ll consume all your time while scattering you far and wide without delivering results. It’ll take everything from you and give little back.
One of the first pieces of advice I received from another blogger was to join as many social media platforms as possible to attract visitors. It turned out to be one of the worst pieces of advice I followed, as it wasn’t long before I found myself spending too much time on numerous platforms.
I realised that spreading myself too thinly on social media was not the solution, so I reduced the number of accounts I managed. This freed up significant time, allowing me to engage more on those platforms. Before long, I noticed increased visitors coming to my blog from various social media sites. Social media was finally paying me back for the time I was investing in it.
Since starting my blog in 2014, I’ve tried most social media platforms. Today, I will discuss five of them and explain why they have worked or not for me.
BlueSky 🦋
Profile Name: @hughsviewsandnews.com
I joined BlueSky in November 2024. It’s one of the new kids on the block. When this post was written, it had gone past the 27 million milestone of the number of users. That number is rising fast.
Not only have I found BlueSky a friendly place to engage with other users, but it’s simple to use, running a similar platform to X. Like any social media platform, the more you engage with other BlueSky users, the better the results.
I’ll write more about BlueSky in an upcoming post, but early indications are that it’s a rising social media platform that all authors, writers and bloggers should seriously consider joining.
I’ve also found a lot of photographers on BlueSky. If you have a photography blog or host a photography challenge, ensure you join BlueSky.
Don’t forget to add the BlueSky sharing button to the sharing buttons on your blog posts so visitors can share your posts to BlueSky.
Profile Name: Hugh W Roberts
I joined Flipboard in 2019. It has brought incredible amounts of traffic to my blog and has an excellent customer service team that reaches out whenever problems occur.
Users add information to magazines, so, as in blogging, setting up categories is essential. My most popular magazines are Blogging Tips, Entertaining (short) Stories You’ll Enjoy, LGBTQI, and Writing Tips.
Mastodon
Profile Name: @HughWRoberts
Mastodon is a big part of the Fediverse, which WordPress promotes heavily. The Fediverse is a global, open social network of independent servers that communicate with each other using a common protocol.
Users create posts in much the same way as on X and BlueSky. Posts appear on the timelines of those who follow the person who created and published the post, but other users can also see them.
I’ve had a steady flow of traffic from Mastodon to my blog, although out of the three social media accounts I use, it’s the one I use the least.
X/Twitter
After 14 years, I deleted my X account on December 31st, 2024, for reasons I won’t go into. This means that I will no longer share my blog posts or other bloggers’ posts on X.
Given that I had over nine thousand followers on X, I hope those who followed me there will now follow me on BlueSky. Some already have, but given that this post is my first mention of joining BlueSky, many will not know I am now active there.
Join me on BlueSky at @hughwroberts05.bsky.social
I recently gave Instagram another chance. I did my best to boost engagement, but I struggled significantly. While some people interacted with my posts, it was difficult to stand out amidst all the self-promotion on the platform.
There is nothing wrong with self-promoting your own books and blogs, but I find it too overwhelming when it’s every post. I only saw a little of others promoting the posts of others.
Maybe I was following the wrong accounts?
Instagram wasn’t for me. I deleted my account in December 2024.
Avoid following the accounts of those who only promote their own work and who give nothing back to others.
Other Social Media Platforms
There are many other social media platforms that I have not mentioned, and other bloggers, writers, and authors use them successfully. But how?
I would love to know which social media platforms you use and which ones have been the most successful. In the comments section, feel free to share which platforms you use and your username so that anyone reading the comments can follow and connect with you.
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