The other day, I came across a wonderfully written blog post after clicking a link on Mastodon. But the trouble was that I seemed to be the first visitor to that blog, even though the post had been published in May 2023. But it didn’t end there.
I always find it sad to discover a well-written blog post over a few months old that has captivated me but generated no comments or likes. It’s like it’s been cut adrift, floating around in the deepest, darkest part of the blogging world, where few venture.
Yet there are blog posts I lose interest in after only reading the first few lines that have hundreds of likes and lots of comments.
Not all of those likes will have been generated by people who read the post, and I call many of the comments dead-end comments that fail to ignite any proper discussion.
What are the clues to an unwelcoming blog?
I couldn’t help but feel sorry for the blogger whose post I’d found via Mastodon. I wondered how they feel when they see other badly written posts that have generated lots of likes and comments.
Of course, just because a post has no comments and nobody has clicked the like button doesn’t mean nobody has read it, but how must that blogger feel when they see that their post hasn’t generated any engagement? Do they feel sad or cheated, or do they not care because they wrote and published the post just for themselves?
Looking more closely at the rest of the blog where I found the post, I did find some clues as to why nobody seems to be visiting and engaging with it.
For a start, none of the 15 posts had been categorised. They were all uncategorised. One of the posts was password-protected, so you could not see the contents unless you knew the password. And there was no information about how to obtain the password.
None of the posts had tags attached, meaning they would not appear on any search results page.
Although there was a ‘Contact the Blogger’ page, the ‘About the Blogger’ page contained only a photo. Who is this person? Where in the world are they located? What do they blog about? What are their interests? Why do they want you to read and follow their blog? All you can do is guess the answers to these questions.
Their first post was published in January 2019, meaning, on average, they only publish 4 blog posts a year. Not a lot, you may think, but I’ve seen blogs that publish one post every three months do well.
Imagine my delight when I checked the other 14 posts and found one with a single comment. Somebody had discovered this blog before I had. Somebody had visited, looked around, liked what they had found, and left a lovely comment. But this blog was lifeless, like an uninhabited planet; there was no response to the comment. Whoever was here three years before I arrived had left empty-handed.
The overall look of the blog was clean and simple. No fancy menus or widgets to click, so it was more of a place where visitors could hang out and engage. Yet, the sheer fact that there seemed to be nobody there had probably put visitors off from following and engaging.
I tried contacting the blog’s owner, but my words bounced back as an echo in this deserted, uninviting place. Maybe they only check in to their blog every three months. We’ll wait and see, but I think I’ll prepare my spaceship and visit another new blog where I hope I find some inhabitants who want to engage with more than just themselves.
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