Do you remember how you felt when somebody first pressed the ‘like’ button on one of your early blog posts?

Does the ‘like’ button lose its appeal the longer you blog?

Do you notice who has clicked the ‘like’ button on any posts?

Is the ‘like’ button overrated?

Banner for the blog post 'Is Now The Time For WordPress To Remove The Like Button From All Blog Posts?'
Is it time to remove the ‘like’ button on your blog?

When I first started blogging, the ‘like’ button on blogs was something I thought was one of the best ideas about blogging.

Getting a ‘like’ on one of my posts gave me the best feeling. I thought anybody clicking the ‘like’ button had read my post.

For me, a ‘like’ indicated that somebody had taken the time to read what I had written. Yes, somebody in the big wide world had taken a few minutes to read and like something I had written.

It also motivated me to write more blog posts in the hope that they would attract even more ‘likes.’ Of course, if somebody also left a comment, that was a bonus!

The Like button doesn’t have any disadvantages, does it?

It was not long before I discovered that the ‘like’ button has disadvantages.

Some bloggers said that seeing too many ‘likes’ on a blog post makes them feel demoralised.

In turn, some users go on to delete or abandon their blog or develop ‘blogging envy’ at seeing how well other users are doing compared to themselves.

I know of one user who admitted that, for them, ‘the number of ‘likes’ was more important than the content’; in other words, they saw blogging as more of a popularity contest.

I have never envied seeing bloggers get hundreds of likes, but I understand why some bloggers may envy it.

As I grew the list of the blogs I followed, it wasn’t long before I realised that there was not enough time in my day to read, like, and comment on all the blogs I followed.

Given that some of the bloggers I followed were publishing new blog posts more than once a day I was soon overwhelmed and drowned in a sea of voices, all wanting my attention.

Doing the following is not a solution.

Rather than unfollow any blogs, I began to ‘like’ posts without reading them. I thought that doing this would indicate to the blogger (who had written the post) that I had read their post, and they, in turn, would continue to read and ‘like’ my posts. I was fooling both them and myself.

I soon discovered that other bloggers and readers were playing the same game because they were all in the same boat as me. Some users (including me) were misusing the’ like’ button.

A dilemma. What would you have done?

When I read a blog post about the death of somebodies wife, I asked myself what I should do. Should I click ‘like’ or just leave a thoughtful comment? After all, many readers had already clicked the ‘like’ button on the post. Did those who clicked it not read the post? How could they have pressed the ‘like’ button on a post about somebodies death?

That was the day I left my first comment without clicking the ‘like’ button. Now I’m doing it much more often. Do you leave comments without clicking the ‘like’ button?

Would you press the like button on a post that contained bad news or news of death?

What shocked me the most about the ‘like’ button.

What shocked me the most was why some bloggers and readers click ‘like’ even if they have not read the post. The most surprising reason why bloggers do it was that it ‘shows support’ for the blogger who had written the post, even if they didn’t have time to read it.

Really? Liking a post without reading it is a way to support other bloggers? Are there no better ways to support bloggers? Of course, there are.

Should you remove the ‘Like’ button from your blog?

I did it about four years ago and was inundated with messages from readers who said that they missed seeing the ‘like’ button. When I asked why they missed it, only a few responded, most saying that it was a way to say they’d visited even if they didn’t read the post or leave a comment saying so.

When I enquired what kind of comment they’d leave if they’d not read the post, most said a comment that confirmed they’d visited.

How would you feel if a reader told you they’d clicked ‘like’ on one of your posts, but they’d not read it?

Of course, there’s also the other side of the coin. Just because somebody hasn’t clicked the ‘like’ button does not mean they have not read the post.

Do you notice the gravatar icons next to the ‘like’ button?

These days, I take little if any notice of them. I’d go as far as to say that the ‘like’ button found at the end of blog posts should probably disappear for good.

Not everyone misuses the ‘like’ button. And remember, there are many other ways to support a blogger than clicking ‘like.’

For example, occasionally, leaving a blogger a valuable comment that adds value to their post. Or ask questions about their post’s content to show you’re interested in what they’ve written.

Don’t become a ‘comment spammer‘ by leaving empty comments hoping you’ll get comments back on your posts.

Of course, if you’re happy with the comments section on your blog containing boring comments that serve no purpose other than saying that those who left them visited your blog, click away.

Why do some bloggers press the ‘like’ button on their blog posts?

That’s a question I’d love to know the answer to. Can you help? Does it benefit the post or their blog or make it look odd?

Don’t have time to leave thoughtful comments?

Rather than spend small amounts of time leaving pointless comments on many posts, use the time you save not leaving them by leaving the occasional comment that adds value to the post. Most bloggers will value you more for leaving a thoughtful comment occasionally than leaving many comments that add no value.

One thoughtful comment that adds value to a post is worth hundreds of comments that add no value.

When and for what reasons do you use the ‘like’ button on WordPress? Have you ever misused it, and would you miss it if WordPress removed it from all blogs?

Before you answer my questions or leave a comment, this is what WordPress says about the ‘like’ button.

Let’s say you’ve found a particularly awesome post on WordPress.com. You’d like to tip your hat to the author and give him or her credit. At the bottom of the post, you see the Like button. Press it, and the author will know that you have acknowledged an exceptional, phenomenal blog post.

WordPress.com

Please feel free to answer any of the questions I have asked throughout this post by leaving me a comment. I look forward to hearing what you have to say.

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129 responses to “Is Now The Time For WordPress To Remove The Like Button From All Blog Posts?”

  1. noelleg44 avatar

    I think you hit the nail on the head, Hugh. I’ve wondered myself about the like button. But of course, Word Press does count those, I believe. I get notices of many blog posts each day – I always read those from bloggers I have gotten to know while others get my attention from time to time.

    1. Hugh W. Roberts avatar

      I switched off the notifications of who had pressed the ‘like’ button on any of my posts, Noelle. I used to get them via email, and they clogged up my email box. Another blogger questioned why I was getting email notifications of who had clicked the ‘like’ button. She was right.

      1. noelleg44 avatar
  2. Alessandra Chaves avatar

    Interesting blogpost. I seldom occupy myself worrying about what other people do and why, particularly when it comes to my blog. It’s not a good use of my time. I know that many people who like my blog posts do not read them. Some people who comment also don’t read the posts they comment on. People who praise my posts sometimes haven’t read it at all. Theses days, unless you have something that adds a lot of value to someone else’s life, it’s hard to have them really stop to read it. ChatGPT might kill the little audience left for instructive blog posts as well. What can we do? We can continue writing blog posts as we please, we can disable our own like button if we don’t like it that people use it, we can also find a niche that people are interested in to have a few more people reading our blogs…. I choose to leave the like in my blog, and I don’t pay attention to who hits it, and why.

    1. Hugh W. Roberts avatar

      You are wise not to concern yourself, especially given that you know that many people click the ‘like’ button on your posts without reading them. I can’t help but wonder why people do it, though. Unless it’s like the ‘liking’ game, I mentioned in my post.

      When you say that some people comment on your posts without reading them, what kind of comments are they leaving?

      I think most bloggers like joining discussions, but there is a group that says they don’t have time for discussion, so they only leave a comment that adds no value or confirms they read the post. Some leave these types of comments out of guilt.

      ChatGPT is an interesting subject and one I have written about. The post got a lot of discussions too.

      1. Alessandra Chaves avatar

        One example I recall vividly. When I made a post about my husband having died, someone commented “Awesome photo!” Sometimes someone will ask a question which answer is in the text I published. Obviously they did not read the text. I think these days time is the most valuable commodity we have. I don’t have time because we constantly waste it on our phones, social media, testing ChatGPT. So when someone gives me a “like” without having looked at the blog post, I cannot help but feel flattered. Someone wasted their precious time on me.

        1. Hugh W. Roberts avatar

          Thanks for answering my questions, Alessandra, and for being honest about your feelings about the ‘like’ button. It’s always good to hear these different perspectives.

  3. Erika avatar

    I so agree, Hugh. There are those bloggers, who leave their stereotype comments that fit everything like “I love it”, “wonderful”, “Have a nice day”,… You know they did not even take a look at your content. So, I rather have no comment than an obviously thoughtless one. However, sometimes I don’t know what to comment on a post and so at least, I leave a like (in case I did like it in general).

    1. Hugh W. Roberts avatar

      Thanks, Erika.

      I don’t think we ever need to feel guilty for not leaving a comment, though. I only leave comments where I know I’m making a contribution that will add value to the post and for those who read my comment.

      I’ve moved away from reading blogs where the comments section contains nothing but those stereotypical comments.

      1. Erika avatar

        Since I am not so focused on comments but more on the content of the post, I don’t care much about stereotype comments on other blogger’s posts. It is not the blogger’s fault. I simply don’t think it doesn’t show much appreciation and those commentators should be honest and only leave a like or leave it at all. However, maybe some of those who act like this read your post and change their attitude.

        1. Hugh W. Roberts avatar

          You say it very well, Erika. Anybody who leaves those comments is not showing appreciation for the blogger or the contents of their posts where they leave those types of comments.

  4. a-zend-life avatar

    Teeheehee..1. I’m guilty! I liked one of my own posts! What?? I am proud of it! 🤣 2. I’m one of the ones that is compelled to read the post if I am going to hit the like button. That’s my conscience and my own personal crap though. 3rd.. I thrive on the comments.. being a new blogger, I use the feedback to improve my content. I also wish more people would comments on my pages because I love to interact with like-minded individuals. Constructive criticism is designed to make people better. I want to be better. I’m still trying to figure out how to build my website! It’s a nightmare and hard to Navigate. I’ll eventually get through it but for now, wade myself through best I can..

    1. Hugh W. Roberts avatar

      Do you press the ‘like’; button on all your posts? And is that the only reason you do it – because you’re proud of what you have published? Thanks for being honest about it.

      Good to hear that you are still working on making your site user-friendly. I know of some bloggers who have not changed their websites since I started blogging 9 years ago. They begin to look stale and dull when they don’t change and keep up with the changes.

      1. a-zend-life avatar

        I only did on one of my pieces, but I do have one other one that I hadn’t clicked like on yet. Yes, it is the only reason I click like, they’re pieces that I feel are extraordinary compared to the others. It’s definitely a self feather stroking behavior. 🤣 It is something that I practice in my life overall, it’s a practice of self-love that I have struggled with having over the course of my 1/2 century of life. It is a psychological thing that reinforces my belief in myself. It lends to healthy self reflection and development.

        1. Hugh W. Roberts avatar

          I love your explanation. Thank you for sharing it with us. I’m delighted it helps you.

          1. a-zend-life avatar

            Yeah, I talk just as much as I write!! 🤭 Somehow, people listen. I suppose it’s because I know a little about a lot. I love to read!

  5. Ula avatar

    I use the like button for posts I like and since I follow quite a few bloggers who publish regularly, my like means to me I read this post so I know next time I visit their blog where I left off or what I hadn’t read. I don’t always leave a like though.

    I definitely don’t leave a like without reading. That seems nonsensical. What if they wrote something I don’t agree with?

    When people leave me likes on my blog I hope it means they read it, but I know that isn’t always the case. I don’t concern myself with likes.

    1. Hugh W. Roberts avatar

      Exactly. What if you click ‘like’ on a post that you have not read and it’s about something you don’t agree with. That’s something serial likers don’t think about or care about. They rather continue shouting ‘look at me’ by clicking as many ‘like’ buttons as possible, including the ‘like’ button on comments.

      I’m pleased to hear you don’t concern yourself with who has and who hasn’t clicked the like’ button.

      Thank you for joining the discussion.

  6. Phil Strawn avatar

    I prefer to write a comment, if the post warrants one. The “Like” button reminds me of Facebook, and social addiction. The like button should go away.

    1. Hugh W. Roberts avatar

      Yes, one of the social media platforms started the debate about the ‘like’ button and whether it should be displayed. Unfortunately, the addiction to clicking ‘like’ has spilt over into the blogging world. Some bloggers seem guilty if they don’t press it on every post they read or click on.
      But I agree that leaving engaging comments is far better.

      1. Phil Strawn avatar

        Thank you. Let us hope more folks do that.

  7. philosophy through photography avatar

    Personally I feel ‘like’ button is misleading in majority of cases.
    It is dopamine kick to energise blogger without much benefits.
    Nothing like ‘leaving an appropriate comment’.
    I fully agree with you regarding pressing the button, when the post is about some sad news.
    Even in photography related blogs, readers can leave meaningful comments as to why they like the photo.
    I suspect the like’ button only makes readers curious about the person who pressed it.
    Thank you Hugh for this thought provoking article.

    1. Hugh W. Roberts avatar

      Thank you for being on the same page as me about the ‘like’ button. At first, I thought the ‘like’ button could make a lot of difference, but as we grow our blogs, it becomes less important when getting engegaing comments takes over.

      Thank you for joining the discussion.

      1. philosophy through photography avatar

        Rightly said Hugh.
        As we grow our blogs and become more mature, we realise that this ‘like’ button is meaningless.

  8. Brenda avatar

    I’d also say I tend to distinguish who’s leaving the likes and if I see serial likes in rapid-fire succession … sometimes you know they’re not serious.

    I’d actually also say, having learned from you about directing readers to my site .. improbably more focused on views than likes as I know some people will send me personal comments rather than liking or leaving something in the comments section

    1. Hugh W. Roberts avatar

      Serial likers are a strange bunch, Brenda. All they do is try to get your attention, whereas if they left a genuine comment that proved they read the post, they’d have a much better chance of getting my attention.

      I’ve never gotten many personal comments, but I know bloggers who say they get lots because some readers do not want to write their comments in the comments section.

      And I meant to congratulate you on the great discussions going on in your recent post about libraries. It was brilliant seeing that most of the comments on that post were proper discussions, not comments that just said they visited.

      1. Brenda avatar

        Thank you Hugh. It’s funny, but sometimes it’s the posts I feel least confident about that get the best engagement. I agree, the libraries post is really engaging people. As you said, the engagement with comments is really motivating

  9. Brenda avatar

    Hi Hugh. The quote from WP, to me, is quite alarming. Yes, like if it’s good, if I enjoyed it. But if its exceptional, yes I would still like it, but if its really that good that it stands out, surely I’d want to leave a comment too.

    I won’t like something just to say I read it or to acknowledge the post. I’ve read some and not liked – sometimes it’s poor quality, but other times I disagree, so wouldn’t like, but will still leave comments.

    With regard to your opening questions, I do value likes but recognise their disadvantages and agree, you can’t compare to other bloggers – there are so many variables between bloggers which would make drawing comparisons ineffective. At the beginning I think we’re just so happy to see activity but as you and your blog develop, you realise its a complex mix and comments are more important,having the opportunity to engage with others. But primarily, we need to remember why we started blogging … to be able to write or to get attention

    1. Hugh W. Roberts avatar

      Yes, I’m with you, Brenda. If I read an exceptional post, I’d always want to leave a comment.

      Some years ago, many bloggers would publish their top 10 posts based on the number ‘of likes’ they’d received. Of course, there was no way of knowing if everyone who clicked ‘like’ on those posts read them, so posts with 100 likes and one comment were ranked higher than posts with 10 likes and 10 comments. So engagement was seen as less of a success. Strangely, I don’t see so many of those end-of-year posts anymore, so maybe many of those who published them put two and two together.

      I agree that ‘likes’ are important to boost morale at the beginning of our blogging journies, but they become much less important as engaging comments take over.

  10. Stephen Tanham avatar
    Stephen Tanham

    A complex one, that, Hugh. Whenever I visit a site I like that doesn’t have a ‘like’ button, I feel that it’s being a bit ‘stand-offish’. It’s not rational, and probably not true. But the emotion is still there…

    1. Hugh W. Roberts avatar

      That’s an interesting reason, Stephen. Why do you feel like that when seeing a blog with no ‘like’ button? Ruth mentioned in her comment that the lack of a ‘like’ button is like forcing her to leave a comment. Do you see that way too?

      1. Stephen Tanham avatar
        Stephen Tanham

        Thanks, Hugh. I think we all ‘like to like’. It’s a warm human response in a cold world. In a community like WordPress, where people help and share – like you do – it seems a natural gesture to ‘Like’; for whatever reason. WordPress isn’t clinical, it’s friendly…

        1. Hugh W. Roberts avatar

          I like to like a post when I’ve read it and found it interesting or when it’s motivated me to add a valuable comment, Stephen; the problem seems to be that some people misuse it rather than use it for the reasons why WordPress placed it on their site. I used to press ‘like’ on posts I’d not read for all the wrong reasons, making me feel guilty.
          Thanks so much for responding to my question. This has been a great discussion to start and ask the blogging world.

  11. Ruth avatar

    I don’t tend to ‘like’ posts I haven’t actually read, so in that sense I suppose I don’t misuse the ‘like’ button. But removing the ‘like’ button on a blog doesn’t actually encourage me to leave a comment if I wouldn’t have commented otherwise – and personally I don’t appreciate feeling ‘forced’ to comment by its absence. Instead I’ll simply read the post as usual then click off the page without leaving any acknowledgement at all… So I’m really happy there’s a ‘like’ button on WordPress, and I’m happy to continue to use it! :-)

    1. Hugh W. Roberts avatar

      I’m interested in why you feel the lack of a ‘like’ button is a sign that you believe you are being forced to leave a comment. I only comment when I have something of value to add. I used to remember feeling guilty if I didn’t press ‘like’ or leave any kind of comment, but that road was slippery and led to blogging burnout and feelings of stress and guilt.

      However, if having a ‘like’ button makes you feel good, then that’s an excellent reason for there being one.

      Thanks for joining the discussion. Ruth.

      1. Ruth avatar

        It just seems impolite to me not to acknowledge visiting someone’s blog when the platform gives you that option, so I suppose that’s why I feel I like to ‘like’ a post (if I do like it, of course)… Having comments only feels a bit of an all-or-nothing approach to acknowledgement for the reader, that’s all I meant… :-)

        1. Hugh W. Roberts avatar

          Thanks for answering my question, Ruth. It’s interesting hearing how people feel about these subjects.

  12. Dan Antion avatar

    I pressed the Like button because I liked this post. That’s what I usually do. I have mixed feelings, but I general, I like the like ;-)

    I do sometimes leave a comment without pressing the Like button. Sometimes I say something like “I couldn’t bring myself to press the Like button” at the of my comment. I don’t know why I feel the need to supply an explanation.

    One good thing about the Likes on my posts is that it helps me to find people. Sometimes, I go back to old post, check the likes to see who’s no longer around and see it they’ve started blogging again. I also check that before repostiing a blog, so I don’t repost something most current followers have already read.

    1. Hugh W. Roberts avatar

      I’ve often said in the comments section of posts that contain bad news that I could not bring myself to click the ‘like’ button, Dan. However, I will go on to leave a thoughtful comment. I don’t understand how somebody would click ‘like’ on a post containing bad news and not leave any kind of thoughtful comment.

      I don’t mind updating and republishing older blog posts. I find that some readers who may have read the post before often thank me for the reminders within the post.

      I no longer check who clicked the ‘like’ button on my posts. For me, it’s more about the thoughtful comments that were/are left.

      1. Dan Antion avatar

        You make some very good points about those buttons. I’ve often wondered why WordPress doesn’t add the love-sad-angry options, but maybe they don’t want to be like Facebook,

        1. Hugh W. Roberts avatar

          Yes, you’re right, Dan. I see too many blogs with the same feel as a Facebook page. I’m not a fan of those blogs, but I know some bloggers are.

  13. ofmariaantonia avatar

    Personally, I click the Like button when I’ve read a post. The only time I click it without “reading” is when it’s a photography blog and I see the photo. If I like the photo, I click Like!

    1. Hugh W. Roberts avatar

      Yes, posts containing photos (and no text) can be treated differently regarding the ‘like’ button. However, I cringe when people leave comments like ‘great photo’.

  14. Joey J 📸 avatar

    Another interesting post! I’m a Jetpack-enabled WP org user, but I don’t include Like button on my website. The reason is that the design isn’t very nice 😅, plus the font cannot easily be changed due to the way it’s coded (WP is using CSS inside iframe). To me, how my website looks is more important than the number of Likes. 😅

    1. Hugh W. Roberts avatar

      That’s an excellent point, Joey. I’m with you. The look of a blog and website is far more important than having a ‘like’ button that makes the site look poor quality.

  15. Michelle (Boomer Eco Crusader) avatar

    Well, Hugh, I really hesitated before hitting the “Like” button on this post. Personally, I never “Like” anything unless I’ve actually read it and sincerely enjoyed it or learned something from it. I will often “Like” a post I enjoyed if I don’t have time to leave a thoughtful comment.

    To answer the question in your subject line, I’m not sure I’d remove the Like button, but sometimes I wish there were other options, similar to how reactions on other platforms work.

    Have a great week, Hugh!

    1. Hugh W. Roberts avatar

      I have seen star ratings on some blogs where readers can rate the post from 1-star to 5-star. It’s a little like the system to rate books, but not many bloggers seem to use it. It can also be misused and make a perfectly good post look dreadful. So, people may avoid reading a post with a poor rating.

      From what you have said, you are using the ‘like’ button as I do, Michelle. Although I have left thoughtful comments on posts where I have not clicked ‘like’. I don’t click the ‘like’ button on everything I read.

      Thank you for being the first to the discussion.

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