You’ve written and published your best ever blog post, yet hardly anyone is reading it or leaving you any comments. What are you doing wrong?
I remember how disappointed I would get when posts I’d taken days to write got hardly any visits or comments. I felt as if I was talking to myself. I had to find ways to promote my blog without spending any cash.
Here are seven methods I use that help me promote my blog for free and have bought me amazing results.
1. Linking Up
There are generous bloggers out there who are always on the lookout for links to your blog posts. They want to help you promote your blog posts for free. Yes, for free!
Many run weekly link-up parties where they encourage other bloggers to leave a link to one of their blog posts.
These link-ups can attract hundreds of links. Many lead readers to interesting articles such as recipes, blogging and writing tips, health tips, music, reviews, arts and crafts, short stories. The list is endless.
By participating in a link-up party and adding a link to your post, you’ll see increased visitors to your blog and comments being left on your posts.
However, the general rule is to click at least one link from another blogger and read and share their post for every link you leave. Leave a comment if you’ve something to say that adds value to the discussion.
If you’re lucky enough to get your link and blog post featured the following week, it could bring even more visitors to your blog. As it happens, it’s happened to me this week.
Here are a couple of link-up parties I regally participate in. Click on the buttons for more details.
My posts have been featured several times in these link-up parties, resulting in more traffic to my blog and more comments on my posts that were featured.
2. Blog Parties
Similar to link-up parties, blog parties are a great way to promote your blog to other bloggers and for you to discover new blogs to follow. The host will ask you to introduce yourself in the comments section, mingle with other participants and leave a link to your blog or to one of your own blog posts.
Unlike link-up parties, which tend to be held on the same day every week, blog parties tend to happen much less regally.
When I first started blogging, I’ve hosted and participated in blog parties. I always found them to be successful and beneficial.
The rule is if you leave a link to your blog, then you must at least visit some of the blogs of other people at the party. It’s another free way to promote you and one of your blog posts and make some new friends in the blogging community.
A pingback is a link inserted into a post that takes the reader to another web page when clicked. They are used to connect to another website or blog post where the subject is similar to the post being read or when introducing or referring to someone. I’ve used pingbacks in this post.
Search engine optimisations such as Google and Bing rank posts containing pingbacks higher than those that don’t include pingbacks. However, beware of broken pingbacks in your blog posts because they have the reverse effect, and SEO’s will downgrade the posts.
If you link to another blogger’s post via a pingback, it will appear as a link to your blog post in the comments section of the post you are connecting to. Here’s an image of a pingback I created that appeared on the blog post I was linking to.
Anybody clicking on the pingback will be taken to the post it appears on.
However, not all bloggers allow pingbacks, so they may not appear in the comments section.
If pingbacks are allowed, the blogger you linked to may come back and thank you for linking to their post. In return, some may link up to one of your blog posts. However, nobody is under any obligation to do so.
You can also use a pingback to link back to one of your own blog posts. However, only do this if the post’s subject is similar to what you are connecting to.
Never insert links to your own posts (or those of other bloggers) if there is no clear theme to the post you are linking to, as this comes over as spammy.
Top Tip: Try and add at least one pingback to every post you publish. You’ll soon see results and benefits.
And don’t forget that you can also add pingbacks to images and photos on your blog posts. My blog post How To Make The Images In Your Blog Posts More Powerful gives full details.
Not sure how to create a pingback? Click here for a step by step guide.
4. Guest Blogging
Many bloggers are often on the lookout for guest bloggers.
I’ve written many guest posts that have put me, my blog and writing in front of new audiences.
I’ve had people write guest posts for my blog.
It’s a fantastic free way to get you and your blog in front of a brand new audience.
However, before you accept an invitation to write a guest post, ask yourself these questions.
- Are you writing for the right audience?
- Will their readers find your article interesting?
- Are there any restrictions on word count?
- Are there any restrictions on what you can write about?
- Is the blogger you’re writing the post for asking for anything in return?
When spending time deciding which blogs you’re going to write guest posts for, always ensure it’s going to be published in front of an audience that will want to read more of your posts and visit your blog.
Don’t be afraid of approaching other bloggers to ask if they accept guest posts. You’ll be amazed at how many bloggers take guest posts even though they don’t advertise it.
5. Social Media
The sharing buttons at the bottom of blog posts are free to use, so every blogger should make good use of them.
Tip: WordPress has a feature that will automatically share your posts to your social media accounts. Click here to find out the details.
My recommendation is not to have more than a couple of primary social media accounts (so as not to spread yourself too thinly). However, you should always share your posts on all your social media platforms.
Likewise, share the posts of other bloggers on your social media platforms. In turn, some may share your posts on their social media channels. This can result in lots of new visitors to your blog.
Take a look at the following screenshot that shows where most of the traffic to my blog comes from.
I’ve highlighted the social media platforms that have sent traffic to my blog.
It proves that social media is a fantastic place for promoting your blog posts and the posts of other bloggers for free.
Social media can demand a lot of time to work correctly (that’s why I recommended that you should have no more than a couple of primary social media accounts). I’ve found that the more time I give a social media platform, the better the results are in getting traffic from it.
6. Leaving Comments
No doubt leaving good quality comments that add value to other blog posts will get readers to your blog. Plus, it’s free to do.
Whenever I see a great comment that asks questions or has added value to a post, I will visit the person’s blog who left the comment. If they’ve left a comment that was interesting to read, they’ll probably be publishing blog posts that are interesting to read.
Beware of leaving too many short comments that add no value because those comments can have the reverse effect. Comments such as ‘Great Post’ or ‘Thanks for writing this’ or just a line of emojis look spammy.
You want your blog to look like it’s a place of good quality and interesting blog posts, don’t you? Then leave good quality and interesting comments on the posts of other bloggers.
7. Take Up A Challenge
Blog challenges can be found all over the blogging world. They usually come in the form of a writing or photography challenge (others are also available).
Hosted by other bloggers, not only can they get your creative cogs producing great blog posts, but they also help in that they put you in front of a whole new audience for free!
Using a pingback, you link your post back to the post of the blogger hosting the challenge. Once there, your pingback will attract other readers and participants to your blog.
Many blog challenge hosts will promote those who have participated by including them in a round-up post. Some also reblog some of the entries. Other participants will also visit and comment on the post you published for the challenge. They may even follow your blog!
Here’s a list of some of the blog challenges I participate in. Click on the buttons to find out more details.
Every time I participate in a blog challenge, not only do I get lots of traffic and more comments on my blog but I get new followers too.
Let’s wrap it up
- You don’t need to spend cash to promote your blog. There are lots of free ways to promote it.
- Never feel ashamed or frightened of promoting your blog.
- Search engine optimisations rank posts high if they include pingbacks. Ensure every blog post you write includes at least one pingback.
- Don’t forget that you can add pingbacks to photos and images on blog posts.
- Make good use of the sharing buttons at the bottom of your posts and the posts of other bloggers.
- Make sure you share your blog posts on all your social media accounts.
- Join link-up and blog parties, but remember to visit the blogs of other participants, read their posts and leave them comments. They’ll return your visit.
- Before accepting an invitation to write a guest blog post, make sure you’ll be writing it for the right audience.
- Don’t be afraid of asking other bloggers if they accept guest blog posts or if they’d like to write a guest post for publication on your blog.
- Participating in blog challenges are an excellent way to promote your blog. Plus, challenges can spark new ideas for posts and are a great way of putting you in touch with other bloggers and finding a new audience.
- Leaving good quality comments on other blogs is one of the easiest ways of promoting your blog. Other readers will be intrigued as to who you are and what you write about.
What do you do to promote your blog for free? Have you tried any of the methods I’ve outlined in this post? What were the results?
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