How To Make The Images In Your Blog Posts More Powerful

Did you know that you can make the images on your blog posts drive even more traffic to your blog, book page or your online store? They’re not there just to be looked at and admired.

Usually, when I click on an image or a photo on a blog post, all I get is a duplicate version of what I’m looking at. I feel like I’ve been taken down a dead-end road!

What could have happened is that when I clicked on an image or photo, I’m taken to another blog post, website, or even where I can buy the book of the cover I’m looking at.

Adding a pingback to images or photos is the answer. But how do you attach a pingback to an image?

Banner for the blog post 'How To Make The Images In Your Blog Posts More Powerful'
How To Make The Images In Your Blog Posts More Powerful

Not sure what a pingback is? My post ‘How To Create A PingBack On A WordPress Blog‘ gives full details.

Let’s get started.

As I use WordPress, I’m detailing how to do this using the Block editor. However, it should be a similar process on other blogging platforms.

  • Using the Image block, add a photo or image from your WordPress media library. As June is Pride month, I’m using the following image from a blog post I published last June.
Banner for True Stories: Gay Memories - rainbow-coloured paint in the background
  • Once you’ve place the image on your post, click on it to open up the toolbar of the Image block and click on the PingBack button.
Screenshot highlighting the 'PingBack' button.
PingBack button
  • A small Media File window opens.
Screenshot showing the Media File window that opens when clicking the pingback button
Media File
  • The media file is where the address of the webpage is pasted that you want readers directed to when clicking on the image. As I mentioned earlier, this can be one of your blog posts, the blog post of another blogger, or a website.
  • Copy the URL address of the page you want readers directed to and click the Edit button (pencil icon) in the media file window.
Screenshot highlighting the edit button on the Media File window when creating a pingback
The pingback edit button
  • In the top box of the new window that opens, paste the URL address you’ve copied.
Screenshot highlighting the 'Paste' box when inserting a pingback
Where to paste the URL address
  • If you are directing traffic to one of your blog posts, you can also search for the post by adding some words from its title in the same box.
Screenshot highlighting where to search for a blog post and to select it when creating a pingback
How to search for a blog post when creating a pingback
  • Click the arrow in the Link Settings box (see #2 on the next image) and switch on the ‘Open in a new tab‘ option (see #3 on the next image) so that the pingback opens in a new window. This is important, as it means your reader won’t lose the page they’re reading and be taken away from your blog.
  • Finally, click the Apply button (see #4 on the next image) to secure the link to where readers clicking your pingback will be taken.
Screenshot outlining the final points of creating a pingback on an image
Completing a pingback on an image
  • The image now has a pingback attached to it. Anyone clicking the image will be taken to the post/page/site you’ve created the pingback to.

Do the same for other images on your post. You can either create pingbacks to different locations, or to the same location. For example, for a photo on a Wordless Wednesday post, you can create a pingback to a previous Wordless Wednesday post, thus creating a new route for traffic to that post.

If you’re including an image of one of your books in a post, create a pingback to where readers can buy it.

Advantages of having pingbacks on your blog posts.

  • Creates traffic to your blog.
  • They are SEO friendly.
  • Blog posts that include pingbacks are ranked higher by search engine optimisations (SEOs) such as Google and Bing.
  • Bloggers, whose blogs you link to, may link back to one of your blog posts.
  • They are a great way of promoting older blog posts you have published.
  • You can use a pingback to direct traffic to where readers can buy your books or other goods.

Let’s wrap it up

  • Pingbacks help drive traffic to your other blog posts, the posts of other bloggers, or any website.
  • Pingbacks are easy to create.
  • Pingbacks can be attached to words, images or photos in a blog posts.
  • Don’t make your images a dead-end rote. Make them work by attaching pingbacks to them.
  • If you have an image of one of your books on a blog post, attach a pingback to it so that anyone clicking on it will be taken to where they can buy the book.
  • Always switch on the ‘Open in a new tab‘ option so that readers don’t lose your post. Some may not bother coming back to it once they’ve lost the page.

Do you have any questions on creating pingbacks or attaching them to images on your blog posts? Leave them in the comments section.

Looking for more blogging tips? Check out these recent posts from Hugh.

These 7 Methods Will Help Get More Readers To Your Blog

Searching for ways to get more people to your blog? These are seven methods I implemented to get more readers and followers to my blog.

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68 thoughts on “How To Make The Images In Your Blog Posts More Powerful

  1. I’ve never clicked on an image in a post on someone else’s blog – I’m trying to think of a reason I would do so. But not to worry, having more inbound links will help with the google ranking so worth doing if only for that reason

    1. Have you clicked on a book cover on somebodies blog in the hope it will take you to where you can buy the book only to find there’s no link? Frustrating, isn’t it? What about an item they are selling, and again, no link to where you can purchase it? Whilst many will include buying links in the post, they can also add buying links to their books, artwork, photography images, arts and crafts etc. And, as you say about inbound and outbound links, linking up to similar posts buried deep in the archives of our blogs is another reason to make images and photos we use work even harder for us.

      1. I’m going to remember that for the future Hugh. (P.S. – My caption capability has not returned, even creating a caption on a photo that is already in the media library, so I will be reaching out to the Happiness Engineers this week.)

    1. Yes, please do. I’m always shocked when authors have pictures of their books on their blogs that, when clicked, don’t go to where I can buy the book. It’s a wasted opportunity.

    1. It surprises me how many authors don’t create pingbacks to where someone can buy their books when they include covers of their books on a blog post, Diana. Hopefully, this post will solve that issue.

  2. I so look forward to your tips Hugh. They are very useful and you explain them in a very blogger-friendly manner. Thank you for doing it, friend!

  3. Thanks Hugh for the tip. I’ve never really thought about linking an image but it makes sense to use a visual to really make something stand out that you want people to see.

  4. As always such a good tip – I am sharing this now but will keep this as I am going to try this today. Thank you for sharing this post at SeniorSalon

  5. I was thinking if I could have used this before. But so far there has been no such need. But I had also never thought of such a possibility. So, thanks for that input and the easy way you explained it here for us, Hugh!

    1. You’re welcome, Erika. Using the images and linking back to previous ‘inspirational’ posts you publish on a Monday is one suggestion where attaching a pingback would work. However, it’s just a suggestion, so I’ll leave it to you to make the decision whether to go ahead or not.

      1. Yes, exactly, I thought about using photos instead of titles to link back. It is a cool idea. So good to have you as our WP expeet here too, Hugh👍

  6. Although most of my images are in my posts just for interest (and to break up the text), I imagine there are a few that I’d like to link to another post or webpage. I’ve created links in test before but didn’t know you could do it with a photo. Great tip!

    1. Thank you. I only attach links to images and photo when they have a connection to another post or website. However, going forward, I’ve started attaching pingbacks to photos in my Wordless Wednesday posts to previous Wordless Wednesday posts.

    1. I’m always happy to remind readers what benefits their blog posts hold, Terri. I don’t create pingbacks on all images, but if there is a good link to what I’m linking to, I always do.

    1. You’re welcome. Having images and photos on our blog posts has always been a great idea, but turning them into links to other blog posts and even to where people can buy our books makes them even more powerful.

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