Did you know that you can make the images on your blog posts drive even more traffic to your blog, book page or your online store? They’re not there just to be looked at and admired.
Usually, when I click on an image or a photo on a blog post, all I get is a duplicate version of what I’m looking at. I feel like I’ve been taken down a dead-end road!
What could have happened is that when I clicked on an image or photo, I’m taken to another blog post, website, or even where I can buy the book of the cover I’m looking at.
Adding a pingback to images or photos is the answer. But how do you attach a pingback to an image?
Not sure what a pingback is? My post ‘How To Create A PingBack On A WordPress Blog‘ gives full details.
Let’s get started.
As I use WordPress, I’m detailing how to do this using the Block editor. However, it should be a similar process on other blogging platforms.
- Using the Image block, add a photo or image from your WordPress media library. As June is Pride month, I’m using the following image from a blog post I published last June.
- Once you’ve place the image on your post, click on it to open up the toolbar of the Image block and click on the PingBack button.
- A small Media File window opens.
- The media file is where the address of the webpage is pasted that you want readers directed to when clicking on the image. As I mentioned earlier, this can be one of your blog posts, the blog post of another blogger, or a website.
- Copy the URL address of the page you want readers directed to and click the Edit button (pencil icon) in the media file window.
- In the top box of the new window that opens, paste the URL address you’ve copied.
- If you are directing traffic to one of your blog posts, you can also search for the post by adding some words from its title in the same box.
- Click the arrow in the Link Settings box (see #2 on the next image) and switch on the ‘Open in a new tab‘ option (see #3 on the next image) so that the pingback opens in a new window. This is important, as it means your reader won’t lose the page they’re reading and be taken away from your blog.
- Finally, click the Apply button (see #4 on the next image) to secure the link to where readers clicking your pingback will be taken.
- The image now has a pingback attached to it. Anyone clicking the image will be taken to the post/page/site you’ve created the pingback to.
Do the same for other images on your post. You can either create pingbacks to different locations, or to the same location. For example, for a photo on a Wordless Wednesday post, you can create a pingback to a previous Wordless Wednesday post, thus creating a new route for traffic to that post.
If you’re including an image of one of your books in a post, create a pingback to where readers can buy it.
Advantages of having pingbacks on your blog posts.
- Creates traffic to your blog.
- They are SEO friendly.
- Blog posts that include pingbacks are ranked higher by search engine optimisations (SEOs) such as Google and Bing.
- Bloggers, whose blogs you link to, may link back to one of your blog posts.
- They are a great way of promoting older blog posts you have published.
- You can use a pingback to direct traffic to where readers can buy your books or other goods.
Let’s wrap it up
- Pingbacks help drive traffic to your other blog posts, the posts of other bloggers, or any website.
- Pingbacks are easy to create.
- Pingbacks can be attached to words, images or photos in a blog posts.
- Don’t make your images a dead-end rote. Make them work by attaching pingbacks to them.
- If you have an image of one of your books on a blog post, attach a pingback to it so that anyone clicking on it will be taken to where they can buy the book.
- Always switch on the ‘Open in a new tab‘ option so that readers don’t lose your post. Some may not bother coming back to it once they’ve lost the page.
Do you have any questions on creating pingbacks or attaching them to images on your blog posts? Leave them in the comments section.
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