What do you believe is the most important thing to get right to attract new visitors to your blog or website?
I expect many of you will have given ‘content’ as your answer.
But guess what? Content isn’t always king.
There’s something that just about every visitor will read first before deciding whether to read a blog post.
Why top-notch blog post titles matter…
“On average, 5x as many people read the title as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar.”David Ogilvy
Yes, it’s all about your blog post titles. Give your blog posts amazing titles, and you will see lots more new visitors flocking to read your posts or visiting your website.
Why Blog Posts Titles Are Like The Titles Of Books and Movies
I look at blog post titles like I do the title of a book or movie. If they entice me, I’ll start reading the book or watching the film.
Blog posts titles are as important as the content of blog posts. Get both right, and you’re on to a winner.
If your blog post title isn’t enticing, how many visitors looking at it move on without stopping by to check out your post?
I do it all the time. I look at a blog post title and move on quickly if it does not entice me to click on the ‘read more’ link.
Okay, I could be missing out on reading some great content, but ask yourself how many more visitors to your blog or website are like me and move on quickly?
Tip – When creating titles for your blog posts, ask yourself what title would make you want to click on the ‘read more’ link.
How To Make Your Blog Posts Titles More Enticing
Certain words in blog post titles entice readers to want to find out more. Here are a few –
- How to
- Have you
- Do you
- This is
Other things you can use in your blog post titles to entice readers
Yes, numbers work just as well as certain words do. For example, which of these two blog post titles do you think have more of an impact?
Some ways to get people to read your blog posts.
7 blogging tips that will get your blog posts read.
According to blogging guru Janice Wald of MostlyBlogging.com, odd numbers do better than even numbers in blog post titles. And prime numbers do even better.
Odd numbers generally perform better than even numbers in blog post titles because they appear less conveniently packaged than even numbers.
It’s why you’ll find the majority of my blog posts titles (that contain a number) have an odd number in them.
Tip – When using numbers, make sure you use a numeral rather than spelling out the number. Digits stand out better in headlines and take up less space.
Do hashtags work in blog post titles? Yes, they do. Not only can they help boost your blog post on SEO sites such as Google and Bing, but they help catch the eye of visitors who may be looking for specific information.
It’s certainly worth checking out what hashtags are trending at the time of publishing a blog post. Twitter is an excellent source for checking out trending hashtags, but never add a hashtag that has nothing to do with the subject of the post.
Warning – using too many hashtags in a blog post title can result in SEOs considering your post as spam. As with adding hashtags to tweets, don’t add more than three hashtags in a blog post title. More than three will make your tweet or blog post look spammy.
If you’re adding the name of somebody who has a Twitter account to the title of a blog post, always include their Twitter Username. Why? Because every time somebody shares your post on Twitter, the person you’ve included gets a Twitter notification. In turn, they may retweet your tweet to their followers, giving you and your post more exposure.
Here’s a great example from author and blogger Graeme Cumming.
See what Graeme’s done? He’s included three Twitter usernames of those mentioned in his blog post.
According to CoSchedule.Com, blog post titles around 55 characters long tend to earn the highest click-throughs. Blog post titles between six to ten words also tend to achieve the highest number of click-throughs.
To get you started creating some great blog post titles, here’s some suggestions.
- How To ______
- How To Find _____
- How To Completly Change _____
- How To Create _____
- How To Use _____
- How To Get Rid Of _____
- How I Made _____
- How To Save _____
- How To Help _____
- How To Develop _____
- What To Do With _____
- Here’s How To _____
- Where To Find _____
- What No One Tells You About _____
- (#) Questions You Should Ask Before _____
- (#) Secrets To _____
- (#) Signs You Might _____
- (#) Rules For _____
- (#) Facts About _____
- (#) Ideas For/To _____
- (#) Essential Steps For/To _____
- (#) Foolproof Tips For _____
- (#) Handy Tips For _____
- (#) Tricks For _____
- (#) Key Benefits For _____
- (#) Reasons You _____
- (#) Wrong Ways To _____
- (#) Most Popular ______
- (#) Tips For _____
- (#) _____ Mistakes You Won’t Make Again
- (#) Things I’ve Learned While Writing My Book This Month
- Why My Weekend Was Amazing
- You’ll Never Believe What Happened To Me Last Week
- Why This Is The Only Chocolate Chip Recipe, You’ll Ever Need
- Meet _____ _____ Who Reveals Their Secrets About Writing
- Why I’m Recommending These (#) Television Shows To Fans Of _____
- Book Review: (#) Reasons Why I’m Giving _____ by _____ _____ (insert Twitter username here) 5 Stars
Insert a number where you see (#)
I’ve already used some of these titles and had great results from them. Many of my blog posts’ titles also include words that entice readers to want to find out more.
Warning – Don’t forget to add a title to your blog post. Any title is better than none. WordPress replaces blank blog post titles with a five-digit number. How many visitors would click the ‘read more’ link if seeing a random five-digit number in place of a post title? Not many!
Let’s wrap it up
- Blog posts titles are the first thing visitors read, so make them as enticing as you can.
- Blog posts titles are as important as the contents of your blog posts.
- When creating a blog post title, ask yourself what would make you click on the ‘read more’ link.
- Get the title of your blog post wrong, and you could be missing out on hundreds of new readers, likes and comments.
- Make sure you’ve given the post you’re about to publish a title. Any title is better than no title at all.
- Use specific words such as How, How To, Why, Where, in your blog posts’ titles to entice readers to click on the ‘read more’ link.
- If using a number, odd numbers generally perform better than even numbers in blog post titles because they appear less conveniently packaged than even numbers.
- When using numbers in blog post titles, use digits rather than spelling out the number.
- Don’t add more than three hashtags in your titles. Doing so makes blog posts look spammy.
- Adding Twitter usernames to blog post titles help get your post noticed on Twitter.
How do you come up with titles for your blog posts? Do you have any tips for creating them that you’d like to add to my list? Do you have any questions about creating blog post titles? Share them in the comments section.
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