3 Quick And Easy Ways To Promote Your Old Blog Posts

Are there easy ways to promote your old blog posts, and should you feature them on your blog again?

Can old blog posts bring in more visitors, followers and comments?

Dig out your old blog posts.

The answer to both questions is YES.

If you’ve been regularly publishing blog posts, the archive of your blog will be a treasure trove of opportunities waiting for you to bring alive again.

Rather than leave these old blog posts idle, there are ways you can bring them back in front of your audience.

These old blog posts probably never got anywhere near as many views and comments as your recent blog posts do, but did you know that they could quickly bring you lots more views and comments?

My three quick and easy tips to bring these old blog posts alive again are easy to follow and will deliver results as soon as you implement them.

1. Display ‘related’ posts at the end of all your blog posts. 

I’m always surprised by how many WordPress bloggers don’t have this feature switched on.

If you’re using the Classic editor, did you know that there are various settings for the ‘Related posts‘ feature?

Here’s a screenshot of the related posts that featured at the end of my recent blog post How To Use Excerpts To Get More Visitors To Read Your Blog Posts

Do you have the ‘related’ posts feature switched on?

WordPress automatically chooses which of your posts to display. 

If you’re not already showing related blog posts at the end of newly published blog posts, follow this guide.

  • On the dashboard of your blog, click on Settings and Reading
Click on ‘Settings’ and ‘Reading’
  • On the Reading Settings page, look for Related Posts.
Look for ‘Related Posts’.
  • Switch on ‘Show Related Content After Posts.’
Switch on ‘Show related content after posts’.
  • Choose which settings options you want to use.
Choose which settings options you want to use.
  • At the bottom of the screen, click on the Save Changes button.
  • Future published posts will now display three related posts from your archives. 

2. The ‘Blog Posts’ Block

For those using the Gutenberg block editor, there’s a terrific block I use that allows me to choose which of my previous blog posts to promote again on newly published posts. It’s called the ‘Blog Posts‘ block, and it’s easy to use.

  • Insert the ‘Blog Posts‘ block in the place where you’d like to feature it on your upcoming new post. You’ll find the ‘Blog Posts‘ block under ‘Layout Elements.’ 
Bring old blog posts alive by using the ‘Blog Post’ block.
  • It will default to show the last three blog posts you published, but this can be changed. 
By default, the ‘Blog Posts ‘block displays your last three published blog posts
  • You can leave it as it is, or there are several settings you can switch on.
  • Today, I’m going to show you how to choose the blog posts you want to display.  
  • When you insert the block, on the righthand side of the page, a toolbar will open. Under Display Settings, look for Choose specific posts and slide the button to the ‘on’ position. 
Slide the ‘Choose Specific Posts’ button to the ‘on’ position.
  • In the ‘Posts‘ box, type in the title of a blog post you want to display. As you type, suggestions for blogs posts with the words you are using will appear. 
As you type, a list of your blog posts will appear.
  • Select the blog post you want to feature.
  • It will show as a tag in the Posts box.
  • If you’re going to add more blog posts, search for them by typing in more words in the Posts box.
Add more blog posts.
  • I recommend that you add no more than three posts. 
  • The Blog Posts block has lots of other settings, which you can read about here.

3. Add pingbacks to previous blog posts. 

If you’re not sure what a pingback is, or how to add them to blog posts, my post ‘How To Create A Pingback To A WordPress Blog‘ will help.

There’s nothing wrong with adding pingbacks and linking back to your previous blog posts.

In fact, I’d recommend that you have at least a couple of pingbacks in all your blog posts. However, you should always ensure that what you’re writing about is connected to the post you’re linking back too.

Did you know that pingbacks can be added to images, pictures and photos in all your blog posts? 

Let’s say I want to add a pingback to my blog post How To Use Excerpts To Get More Visitors To Read Your Blog Posts

Here’s the image I’m going to add to my new post, and which I want to add the pingback too. 

Blogging tips article. How to use excerpts to get more visitors to read your blog posts.
Let’s crate a pingback to this image.
  • After adding the image or photo, click on it to open up a toolbar, and click on the ‘link‘ icon.
To create a pingback, click on the ‘link’ icon
  • Search for the blog post you want to link too by typing the title of the post in the search bar. 
  • Add the post (by clicking on it).
Search for blog posts by typing in some words in the search bar.
  • Click on the small arrow to open up more settings, and slide the ‘open in a new tab‘ button to the ‘on‘ position.’ Now, when readers click on the image, the post will open up in a new window on their device.
Always ensure you switch on the ‘Open in new tab’ feature.
  • Click the ‘apply‘ button. 
Click on the ‘apply’ button.
  • Finally, add a caption informing readers to click on the image to be taken to the post. 
  • You can also create pingbacks in the caption you’ve added. 

Conclusion

  • The archives of your blog is a treasure trove of blog posts that can still bring in new visitors, comments and followers.
  • Don’t allow old blog posts to remain idle and not work for you.
  • New followers of your blog may not have read your previous blog posts. Put them in front of your new audience.
  • People who may have read your older posts are often thankful for the opportunity to read them again, especially if the post includes tips and advice.
  • Keep old blog posts up to date.
  • On the Gutenberg block editor, WordPress has made available a number of blocks that help to promote old blog posts. The ‘Blog Posts‘ block is the one featured in this post.
  • If you’re not already using the ‘Related Posts’ feature, consider switching it on.
  • Remember that you can create pingbacks to old blog posts from any images or photos included in all your future blog posts.

What about you?

  • Do you promote your old blog posts? If not, why not?
  • How do you promote your old blog posts?
  • What way(s) of promoting old blog posts has worked best for you?
  • Do you have much success when promoting old blog posts?

Join the discussion by leaving me a comment that I can respond to with more than just a ‘thank you.’

Did you enjoy reading this post? Then you may also like…

How To Centre Captions Under Blog Images On The Gutenberg Editor

Now all captions under images, photos and pictures on the Gutenberg editor can be aligned to the centre.
This is how to do it.

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Author: Hugh W. Roberts

My name is Hugh. I live in the city of Swansea, South Wales, in the United Kingdom. My blog covers a wide range of subjects, the most popular of which are my blogging tips posts. If you have any questions about blogging or anything else, please contact me by clicking on the 'Contact Hugh' button on the menu bar. Click on the 'Meet Hugh' button on the menu bar of my blog to learn more about me and my blog.

127 thoughts

  1. Amazing chock-full post Hugh. Glad I set up my excerpts long ago. My question is, if you reblog one of your own old post, do you copy and paste into a new draft or post it as a reblogged post? Now I notice you put up a new post and then link to the original. I suppose your method may be best then all the old comments are already on the original and don’t get lost. I’ll be sharing this in my next July edition of my writer’s tips. ❤

    1. I never use the reblog button when sharing one of my own posts, Debby. In fact, for various reasons, I don’t use the reblog button at all anymore.

      For my own posts, I use weekly features such as Throwback Thursday and Flashback Friday and include a pingback in the post. I also always close off comments on these posts so that any new comments get left on the original post. I think it so important that comments for the same post are all in the same place, rather than being scattered across the blogging world.

      When I want to share somebody else’s blog post, I use the ‘Press This’ feature. And one of the main reasons for doing that is because of one of your blog posts when you alerted your readers to being fined for copyright infringement on a reblogged post you published. I’ll never forget that post of yours. It’s always stuck with me.

      Thank you so much for the upcoming share.

      1. Thanks for explaining. I totally agree with this method of redirecting from a new post. And isn’t it funny how some things just stick for us? I’ve been self-hosted for years now and couldn’t be without ‘press this’. Yes, people have to be cautious when they reblog with copy and paste. I learned that long ago. When I use press this to reblog, I put it in draft and when I’m ready to draft the post properly, I copy and paste what I want from the blog and always add my own photos unless I know the author and where their pictures are curated from. ❤

        1. Same here, Debby. After pressing the ‘Press This’ button, the post goes into a draft folder where I can add to the post before publishing it. I see far too many bloggers reblogging posts without giving any details as to why they are sharing it with their readers. That’s like pushing a book under somebodies nose without telling them why you’re recommending it. It’s a bad habit that only needs a couple of words adding as to why you’re sharing it to fix the problem.

  2. This is great Hugh! I use the related posts and pingback function but I love the Blog Posts block and am already using it in a draft post. I’ve managed to play around with the size of text and layout and think it’s brilliant. I didn’t know about it at all but like it more than just a pingback as it’s more visual. Thanks so much for sharing these other ways to get older posts seen by our newer readers – another great resource!

    1. I’m glad to have introduced you to the Blog Posts block, Debbie. It’s a fantastic little block that has a lot of settings and will have a significant impact on bringing old blog posts alive again. I look forward to seeing it on your future posts.

  3. Thanks for sharing this information, Hugh. It’s very useful, and I would expect nothing less. It’s always an educating experience to read your blog posts. Seeing as I don’t use the Gutenberg editor, I wasn’t aware of the Blog Posts Block until now. But I’m definitely going to give it a try one of these days. It’s too good a feature to pass up.

  4. Great info as always, Hugh I do have related posts turned on but still picked up some helpful tips and I am sure some will be useful when I attempt to use Gutenberg……I couldn’t like your post as that option seems not to be available to me at the moment…WP thought it was my browser but no…the mystery continues…Stay safe and well, Hugh 🙂

    1. No worries about not being able to click the ‘like’ button, Carol. For me, comments are far more valuable than a ‘like’.

      I have heard about the problem you’re experiencing with the ‘like’ button because I know other bloggers have been experiencing the same issue. However, I’m not sure if any solution was ever found. It may be a bug connected to the classic editor or even the WordPress theme you’re using. There is a classic editor block on the new Gutenberg editor. It may be worth having a try of it and seeing if the problem you’re experiencing goes away. In any case, I believe that WordPress will soon (end of 2020) steamroller through that the only way to use the classic editor will be via the classic editor block, so it’s worth giving it a try sometime before then.

      1. Thank you, Hugh…I know I should bite the bullet and just go for it…I will …I think I will schedule a bit further ahead and then it will give me time to get used to it….I won’t be stressed because I need to get a post written 🙂

  5. Great tips Hugh. We do use related posts and pingbacks on all our posts and it really makes a difference. Interesting sometimes to see which related posts WordPress selects though, obviously based on categories and tags but occasionally seems a little random which is interesting.

  6. This is great, Hugh – I didn’t have related posts set up, though I’ve often seen it on other people’s posts. Now I’ve got something I need to do today! Thank you so much. Toni

  7. Wow, so easy, Hugh! I just edited my post for this Friday (a book review on fitness) and added the selected blocks for 3 older fitness posts. Awesome! I borrowed your idea of the intro line to add just before the posts. Thanks, again

  8. Wow, what a post, Hugh! I am using the “related posts” option and I really think too that it is a good way to promote some older posts at the same time. You have become a WordPress expert, Hugh!

  9. Fabulous post, Hugh, with easily actionable information. I employ the first method as well as referring to some older posts if relevant in a new post. I like the idea of the block editor and will give that a go in my next post. I have seen these on your latest posts and wondered if that was part of your theme! Thanks!

    1. There are many new blocks I’ve yet to explore, Terri. WordPress is adding new ones every month. Glad to say that they’re also deleting older blocks that were not working correctly and which could not be fixed. I’ll keep on exploring the blocks and let you all know if I find anything useful.

  10. I wondered how people got their related posts to show, Hugh. Thanks for sharing how you do that. I deleted over 400 of my old posts a few weeks ago. I was spring cleaning and got a bit carried away.

    1. I’m glad to have helped, Robbie.

      Like you, I’ve recently deleted a lot of my old blog posts that were cluttering up my blog. Most were no longer valid, and those no longer getting any views or comments were also deleted.

    1. I’m glad to hear you’ve started using the new block editor, Jan. Don’t give up on it. It needs a bit of time to get used too, and I’d recommend reading and watching some tutorials on how it works. However, with time, it does get easier to use. It takes bogging to a new level.

  11. The simplest way I have found of promoting an old blog is to hit the ‘reblog’ button, which gives the option of adding an updated commentary or context to the original post. I do it a lot, as I wrote some wonderful pearls of wisdom in days of yore (well, I think so, anyway!). It is also possible to copy the text of an older post and insert it into a new one, suitably edited and set in its new context. Both of these methods work for me and, as you say, they often encourage newer readers to revisit posts they wouldn’t have seen before.

    1. Those are quick and easy ways to promote old blog posts, Clive. For various reasons, I don’t use the ‘reblog’ button anymore, but I do copy and update past posts and publish them as new posts, especially if there were very few comments on the original post. I’ve also found that many of those early commentators have either stopped reading and commenting on my posts or have disappeared from the blogging world altogether.

      1. That is true of many of my older posts too – life evolves in the blogging world. It almost brings on nostalgia when I see some of the departed still in the comments 😊

  12. Hi Hugh, thanks for this article. I didn’t know about the Blog Posts block so immediately went to my recent post and added it, as I immediately saw the value of it. Thanks and best wishes! PS if you’re interested, it was this: https://www.discoveringbelgium.com/timothy-junes/ The only hiccup was that when I included an excerpt it also included the likes and comments module for each of the 3 posts, which I thought was strange.

    1. Hi Denzil, the ‘Blog Posts’ block comes with lots of different settings. I could have gone through a lot of them, but it would have made my post far too long.

      When I first discovered the block, I added it to a draft post and played around with some of the settings. Then I previewed it to see what it looked like. Over the last few months, I changed some of the settings on the block, so the block appears different on some of my posts. If you look at the end of this post, you’ll see what I’m currently using. The trouble is, I keep trying to improve the look of the block and end up discovering something else. It’s definitely worth playing around with the settings available on the block until you come up with a look that you like. It’s a great little block that I know has helped promote some of my previous blog posts.

  13. Thanks for the heads up, Hugh. I had the related posts turned on but didn’t realise you could chose which posts to display. Do they stay after each posts like the related ones or do you have to redo with each new post?

    1. You can choose which blog posts to feature when using the ‘Blog Posts’ block, Cathy, but you have to select the three posts each time you use the block (unless you save it as a reusable block). I like to change the old blog posts I feature on each new post I publish, as I like to try and offer readers a bit of variety. However, go with what works best for you.

  14. What a helpful and informative post, Hugh! I’m way behind on the blogs I follow right now as I finish my current WIP, but I MUST get back to checking yours. Always good stuff here! Thank you so much. I’m saving this for future reference, but I’ve gone straight over to turn on the related posts, already. So easy, and why have I been blogging for close to 20 years without doing this?? The most obvious answers to that question aren’t very flattering to my own mental acuity, so I’m just going to move ignore it, but I am NOT going to ignore your suggestions. You have one of the most helpful blogs out there! Thanks again!! 🙂

    1. Thank you, Marcia. You’re not alone in not having the ‘featured’ posts setting switched on. I see many blogs that don’t display older blog posts in this feature. Hopefully, my blog post will be helpful to those that do not know about this fantastic little feature. I only found out about it when I attended an online blogging course that was run by WordPress. That was a few years ago, but I’m glad they still have the feature available.

      Good luck with the WIP.

      1. Thanks so much, Hugh. I’m nearing the end of the draft, and hoping to wrap it up soon. I’ll be a lot more visible on my favorite blogs after that point. 🙂

  15. Hugh,
    This are among the small simple things, that go a long way.
    A question though?
    Why are some blogger against pingbacks? To some, this may be obvious.🙃
    If you would help me answer website owners on the ‘no follow attribute to the links connected to a comment vs pingbacks vs trackbacks.
    At the end of the day, each business online begun with no domain authority at all.
    Right?
    I have scheduled the post to share!

    H Emma | https://thextraordinarionly.com

    1. Hi Hazlo,

      I have heard some bloggers claim that pingbacks and trackbacks encourage spam to their blogs. However, if you have good anti-spam software installed, then it should not be a problem. For example, I blog at WordPress.Com. They use software called Akismet to deal with spam comments. It works well in getting rid of most of the spam for you, but some spam comments can slip through the net. It’s one of the reasons why I moderate all comments first before they appear on any of my blog posts. I understand that SEOs like Google will also rank posts lower if there is spam within the comments, so it’s a good reason to ensure you have good anti-spam software installed.

      I also know of several bloggers who don’t like any of their own posts being shared whether it be via a reblog, Press This or a pingback. Strangely, some of these bloggers still have a ‘reblog’ button installed on their blog (as well as other sharing buttons), even though they give ‘copyright issues’ as the reason not to share or link to their posts. It’s a bit of a strange one, but I’m guessing that some of these bloggers do not know how to disable these sharing buttons on their blogs.

      Does that help? If not, feel free to ask more questions.

  16. This is useful information. Next week I will hit 2,000 published posts, and I was planning to reward myself by starting to occasionally republish some old posts. This information gives me another way to promote some of my older posts. And perhaps a reason to start using the Block Editor.

    1. 2,000? Wow! That’s a lot of treasure in your archives, Jim.

      I’ve been republishing old blog posts for years. After updating a post, I may change the title to make it more appealing and also update the tags and categories. I’ve had great results from republishing old blog posts, especially with new followers who were not following my blog when I first published the post.

      I’d encourage you to try out the block editor. In fact, it has a classic editor block which, one day, may be the only way of using the classic editor on WordPress.

  17. Thanks for the info on the Blog Posts Block, I didn’t know how it showed up! I interlink a lot if it makes sense in recent posts. Also if someone shares an older post of mine, I reshare it on my other socials. I check my stats and re-share ones doing OK on Google, and also the most popular ones for the month and the quarter. I link out old ones in my newsletter and roundup my own posts on some topics. I use #MondayBlogs on Twitter. You don’t have to use a new post, but it’s Mondays only. I don’t run it, but it’s fun.

    1. That particular block hasn’t been around for long, but it’s one of the most useful blocks I’ve come to use. It has lots of different features; far too many for me to have gone through in this post.

      I also publish a monthly round-up post and use the hashtag #MondayBlogs on Twitter.

      It sounds like you have the promoting of your old blog posts all sorted out, Lorna. Thanks for sharing with us what you do to promote them.

  18. There are a lot less of these nifty widgets and gadgets on Blogger, but at the very least I try to do a text-link list at the end of most blogposts, linking to related posts 🙂

    1. I’m glad to hear you’re linking back to related, older blog posts. We shouldn’t allow them to sit idle in the archives of our blogs. And many new followers may never have read those past posts before.

      1. Plus, I’m told it helps with SEO (although that’s a bit *waves hands* nebulous in terms of whether any particular thing helps.)

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