Are there easy ways to promote your old blog posts, and should you feature them on your blog again?
Can old blog posts bring in more visitors, followers and comments?
The answer to both questions is YES.
If you’ve been regularly publishing blog posts, the archive of your blog will be a treasure trove of opportunities waiting for you to bring alive again.
Rather than leave these old blog posts idle, there are ways you can bring them back in front of your audience.
These old blog posts probably never got anywhere near as many views and comments as your recent blog posts do, but did you know that they could quickly bring you lots more views and comments?
My three quick and easy tips to bring these old blog posts alive again are easy to follow and will deliver results as soon as you implement them.
1. Display ‘related’ posts at the end of all your blog posts.
I’m always surprised by how many WordPress bloggers don’t have this feature switched on.
If you’re using the Classic editor, did you know that there are various settings for the ‘Related posts‘ feature?
Here’s a screenshot of the related posts that featured at the end of my recent blog post How To Use Excerpts To Get More Visitors To Read Your Blog Posts.
WordPress automatically chooses which of your posts to display.
If you’re not already showing related blog posts at the end of newly published blog posts, follow this guide.
- On the dashboard of your blog, click on Settings and Reading.
- On the Reading Settings page, look for Related Posts.
- Switch on ‘Show Related Content After Posts.’
- Choose which settings options you want to use.
- At the bottom of the screen, click on the Save Changes button.
- Future published posts will now display three related posts from your archives.
2. The ‘Blog Posts’ Block
For those using the Gutenberg block editor, there’s a terrific block I use that allows me to choose which of my previous blog posts to promote again on newly published posts. It’s called the ‘Blog Posts‘ block, and it’s easy to use.
- Insert the ‘Blog Posts‘ block in the place where you’d like to feature it on your upcoming new post. You’ll find the ‘Blog Posts‘ block under ‘Layout Elements.’
- It will default to show the last three blog posts you published, but this can be changed.
- You can leave it as it is, or there are several settings you can switch on.
- Today, I’m going to show you how to choose the blog posts you want to display.
- When you insert the block, on the righthand side of the page, a toolbar will open. Under Display Settings, look for Choose specific posts and slide the button to the ‘on’ position.
- In the ‘Posts‘ box, type in the title of a blog post you want to display. As you type, suggestions for blogs posts with the words you are using will appear.
- Select the blog post you want to feature.
- It will show as a tag in the Posts box.
- If you’re going to add more blog posts, search for them by typing in more words in the Posts box.
- I recommend that you add no more than three posts.
- The Blog Posts block has lots of other settings, which you can read about here.
3. Add pingbacks to previous blog posts.
If you’re not sure what a pingback is, or how to add them to blog posts, my post ‘How To Create A Pingback To A WordPress Blog‘ will help.
There’s nothing wrong with adding pingbacks and linking back to your previous blog posts.
In fact, I’d recommend that you have at least a couple of pingbacks in all your blog posts. However, you should always ensure that what you’re writing about is connected to the post you’re linking back too.
Did you know that pingbacks can be added to images, pictures and photos in all your blog posts?
Let’s say I want to add a pingback to my blog post How To Use Excerpts To Get More Visitors To Read Your Blog Posts.
Here’s the image I’m going to add to my new post, and which I want to add the pingback too.
- After adding the image or photo, click on it to open up a toolbar, and click on the ‘link‘ icon.
- Search for the blog post you want to link too by typing the title of the post in the search bar.
- Add the post (by clicking on it).
- Click on the small arrow to open up more settings, and slide the ‘open in a new tab‘ button to the ‘on‘ position.’ Now, when readers click on the image, the post will open up in a new window on their device.
- Click the ‘apply‘ button.
- Finally, add a caption informing readers to click on the image to be taken to the post.
- You can also create pingbacks in the caption you’ve added.
- The archives of your blog is a treasure trove of blog posts that can still bring in new visitors, comments and followers.
- Don’t allow old blog posts to remain idle and not work for you.
- New followers of your blog may not have read your previous blog posts. Put them in front of your new audience.
- People who may have read your older posts are often thankful for the opportunity to read them again, especially if the post includes tips and advice.
- Keep old blog posts up to date.
- On the Gutenberg block editor, WordPress has made available a number of blocks that help to promote old blog posts. The ‘Blog Posts‘ block is the one featured in this post.
- If you’re not already using the ‘Related Posts’ feature, consider switching it on.
- Remember that you can create pingbacks to old blog posts from any images or photos included in all your future blog posts.
What about you?
- Do you promote your old blog posts? If not, why not?
- How do you promote your old blog posts?
- What way(s) of promoting old blog posts has worked best for you?
- Do you have much success when promoting old blog posts?
Join the discussion by leaving me a comment that I can respond to with more than just a ‘thank you.’
Did you enjoy reading this post? Then you may also like…
Now all captions under images, photos and pictures on the Gutenberg editor can be aligned to the centre.
This is how to do it.
Did you known that pingbacks can help drive traffic to your website or blog? Not sure what a pingback is or how to create one?
My blog post answers the questions and shows you how.
The ‘About me’ page of a blog is one of the most visited pages of any blog. This is why every blogger should have one. But what information should it contain?
Copyright © 2020 hughsviewsandnews.com – All rights reserved.