Is This Really The Number One Reason Why People Unfollow A Blog?

In a recent survey amongst the readers of ProBlogger, the number one reason when asked the question ‘what would make you stop following a blog? was ‘a blog that publishes too many blog posts.‘ 

That surprised me, as I thought of a few more reasons as to what the most popular answer would be. For example, never responding to comments or somebody coming over as being unfriendly towards their readers. 

Respondents went on to say that in many cases following blogs that publish too many blog posts caused them to develop “burnout.’ Some described ‘burnout’ as ‘blogs that become too noisy.’

The article went on to comparing following a blog to becoming friends with somebody. When bloggers post too many blog posts in a short space of time, it was like one half of the friendship had become too pushy or had become too much in the other friend’s face.

Image by www_slon_pics from Pixabay

What’s the answer?

There is probably not a right, nor a wrong answer to the question ‘How Many Blog Posts Is Too Many? But it’s an interesting debate, don’t you think?

Take, for example, a blog that publishes up to date news events. Given that there is always ‘breaking news’ around the world, these types of blogs are continually pumping out blog post after blog post daily.

The same can be said for bloggers who help promote other writers, bloggers and authors.

Is this the answer? 

What many bloggers, who publish more than once a day, do successfully is they schedule when their blog posts go out. This results in there being at least a couple of hours gap between the publication of each blog post.

Image by Greg Plominski from Pixabay

Nobody wants to overwhelm their readers, do they? That’s where scheduling blog posts are of the utmost importance. 

If you’re somebody who publishes more than one blog post a day, the recommendation is to leave at least a three to fours hour gap between each scheduled blog post. 

Not sure how to schedule a blog post on WordPress? Click here for full details.

If like me, you receive email notifications of new blog posts from the blogs you follow, then you can always unsubscribe from receiving emails from bloggers who publish more than once a day.

However, did you know that you can also choose how often to receive emails from the bloggers you follow?

Here’s how to do it.

Go to the dashboard of your blog and click on reader.

#bloggingtips #blogging #blogginghelp #bloggingadvice

Next, click on Manage

#bloggingtips #blogging #blogginghelp #blogginghelp

You will see a list of blogs you follow.

#bloggingtips #blogging #blogginghelp #bloggingadvice

Find the blog you want to unsubscribe receiving emails from and click on ‘settings’ next to that blog. 

#bloggingtips #blogging #bloggingadvice #blogginghelp

Now, you can decide whether to receive email notifications instantly, daily or weekly. 

#bloggingtips #blogging #bloggingadvice #blogginghelp

After feeling overwhelmed by the number of email notifications I was receiving from some of the blogs I follow, I chose to unsubscribe from receiving emails altogether from them by switching off the ’email new posts’ button.

Instead, I now try and catch up with those bloggers via the WordPress Reader. It isn’t always possible, but it’s better than having that horrible, ‘overwhelmed’ feeling. 

Another question

Something else I also did when unsubscribing from those emails was to ask myself if I still wanted to follow some of the blogs. Was I still interested in the content they were publishing? If not, I unfollowed.

One of the best things about the WordPress Reader, is it condenses blog posts of those bloggers who publish more than once in a short space of time. Instead of seeing several listings from the same blogger in your reader list, you’ll see just the one which lists the blog posts they have published.

Is this one of the biggest myths of blogging?

I’ve also heard it said many times that to become a successful blogger, you must publish content every day.

I think this tweet says it all. 

What about you?

  • Would you unfollow a blog if you thought it published too many blog posts?
  • How many blog posts do you think are too many in one day?
  • Do you think you publish too many blog posts?
  • How do you cope with not feeling overwhelmed by the number of email notifications you get from the blogs you follow?
  • What’s the main reason why you would unfollow a blog?

Join the discussion by leaving your comments.

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Author: Hugh W. Roberts

My name is Hugh. I live in the city of Swansea, South Wales, in the United Kingdom. My blog covers a wide range of subjects, the most popular of which are my blogging tips posts. If you have any questions about blogging or anything else, please contact me by clicking on the 'Contact Hugh' button on the menu bar. Click on the 'Meet Hugh' button on the menu bar to learn more about me and my blog.

139 thoughts

  1. I have ADD and OCD. In my case, this manifests as a need to always be doing something (in my case, writing or creating things) and an obsessive need to categorize things. Thus, I have multiple blogs. I had so many blogs at one point that I had to narrow things down a bit. This actually caused me a great deal of distress. I think that other people who have OCD might be able to understand my distress. I doubt that someone who doesn’t have the condition really could.
    It’s rare for me to form actual friendships with people whose blogs I read. Or with people in general, truth be told. I also don’t tend to follow blogs by email. I put a list of the blogs I follow in the sidebars of my Blogger blogs. Then, if any of their posts interest me, I go have a look.
    There are some people out there who want to complain and criticize. If you blog too often, they don’t like it. If you don’t blog often enough, they don’t like it. If you have just one blog for multiple subjects, they don’t like it. If you have multiple blogs, they don’t like it. One can drive oneself batty trying to please these people. They can’t be pleased. Forget about them and do what works for you. So says your ornery old Aunt Cie.

    1. That’s excellent advice, Cara, and something I always tell myself (and those who read my blog). Not everything that works for me may work for you. However, by sharing our tips and experiences with each other, we can hopefully help each other out. Finding that perfect balance is hard, but it is there and can be found.

      Thank you for joining the discussion and sharing your thoughts with us.

  2. Hugh,
    I never thought that there would be anything like too much blogging.
    Looks like, just like in anything else, too much information overload is not fun!
    It is very telling when you receive feedback like this.👀
    If a blogger writes for an audience that cannot wait to share their work, the too much blogging may not apply.
    Fresh content may keep a blog on top of the page ranks, but the big question is, ‘for whose benefit?’ The search engine or your audience?
    Balancing out the two may be a better win. I know that there are times so much information is flowing – look at the covid19 scenario – where eventually all platforms had to create a specific portal or page for the ‘experts’ to give the most accurate information. In such a scenario, this action was necessary – otherwise, can you imagine all the ‘fake’ information surrounding the cure of covid19? But the daily update here would not be too much since the whole world is anxiously waiting for a solution!
    What a catch-22!🙃
    Great read!
    Scheduled to share.
    H Emma

    1. Thank so much for joining the discussion, although for some reason WordPress decided to mark your comment as spam and sent it straight to my spam folder. Good job I check that folder at least twice a day.

      I agree that some readers want more information as quickly as possible, but unless the author of the blog schedules blog posts to go out at timely intervals, it can lead to information overload and that horrible feeling of being overwhelmed. I’ve even seen people leaving comments for bloggers to stop overwhelming their email boxes with so many notifications of new blog posts emails. Of course, there’s an easy solution to that problem; turn off the notifications.

      I think balancing out the two is the better option, although finding that perfect balance isn’t always easy to find.

      Thanks so much for the upcoming shares of this post.

      Best wishes and stay safe.

  3. I have never considered anything like timing of posts, or frequency … but definitely, if someone publishes too often, there is a natural tendency to lose interest. I also stopped posting every week, on the same day, because I think there was a natural diminishing of returns, and now I am pleased to only publish when I want to. Of course, my blog is not a commercial one, tied into product or anything, but I don’t like reading those kinds of blogs anyway. #SeniSal

    1. I think many bloggers do as you do and publish as and when they want to (rather than on a set day), although I have learned that there are certain days of the week (and times) when not to publish a new blog post. For me, Monday seems to the best day of the week to publish, although I know it can differ for all of us.

      Thanks so much for sharing your thoughts with us on this subject.

  4. I’m visiting from Senior Salon. I’m surprised blog frequency would come up as the number one reason for unfollowing, but I understand why. I probably would not follow a blog that published more than once a day. I’m not a newshound and I can’t imagine any topic that I’d want to see blogged about that much. But if I did, I’d probably do what you suggested here and see posts from them only periodically, and then I’d only read what I was most interested in. I only follow a couple that blog every day. Even with that, I don’t read every word of every post. But it depends. Some people write good relevant content often. On the other hand, I follow some blogs that don’t follow any set schedule and may only post once a month, and I am happy to hear from them then. Some of the reasons I have unfollowed blogs: an unkind of arrogant tone, too many ads, growing uninterested in their content, poor writing. There are probably other reasons I can’t think of now. I don’t mind if people monetize blogs–I am thinking about doing that myself since I switched from the free to the paid WordPress versions. But I am turned off if there an excess of ads, if the ads move (videos or flashes), if the ads are slow to load, holding up the rest of the page, or if the sole purpose of the blog seems to be about making money.

    1. Hi Barbara, thanks so much for sharing your thoughts on the subject of this post and for coming over from Senior Salon.

      I was surprised as you were when I read what the number one reason for unfollowing a blog was. Thanks for sharing some of the reasons why you would unfollow a blog. They all make perfect sense to me, especially the one that mentions an unkind or arrogant tone. I don’t really understand why anybody would want to feel unfriendly towards their readership.

      Likewise, I’m not a fan of anything moving around on the screen while I’m reading. I find it too distracting and often have to close down the page.

      Good luck with your move over to a WordPress paid version. I hope it’s as much as a success to you as it has been to me.

  5. Hi Hugh, an interesting post, thank you. I often subscribe to a blog for a while, if the blog is going to help me with a current project. Then, when the project has finished, I’ll unsubscribe. I’m using lock down to unsubscribe from blogs that I no longer find relevant or interesting. I don’t remember ever unsubscribing from a blog because of too many posts! 🙂

  6. I think publishing more than once makes me wonder about the quality of content. Can truly rich and meaningful content be researched, written, edited, linked, with inviting photos inserted and optimized for search engines every day? Or even more than once a day?
    In my opinion that would make a blog seem like busy, white noise. If it produces better blog income that’s more understandable. If it’s just to put your ideas out there then it seems a little like talking just to hear the sound of your own voice.

    1. Thanks, Kim. Some interesting thoughts in your comments.

      I know that some blogger schedule blog posts weeks in advance, and do all their research over many days or weeks. However, I do see evidence of blog posts that have been put together very quickly and where the quality is poor. When those types of blog posts are then swiftly published one after each other on the same day, I believe it does the blogger no justice whatsoever.

      Thanks so much for sharing your thoughts and answering the questions I put to you all in the post. They’ve all made some interesting reading.

  7. I think the issue I’d be concerned about with posting that frequently is if the quality of the posts declines. I’ve seen some blogs up their frequency, but the posts become essentially clickbait – all flash and hype, but no actual substance because they’re being churned out so quickly. If the articles are quality and on topics i care about, I don’t care if a blog posts every hour on the hour.

    1. I agree entirely with you. I’ve also witnessed those more frequent blog posts where there is a decline in the quality of what is being published. Far better to look after the quality of content than on the number of posts being published. Too many poor-quality blog posts do nothing but drive audiences away.

  8. Interesting question. I wouldn’t unsubscribe for posting too much, I’d unsubscribe if they never bother to reply to comments I left for them. That’s just rude and inconsiderate. Thanks so much for linking up with me at my #UnlimitedMonthlyLinkParty 12, open May 1 to 26. All entries shared if social media buttons are installed.

  9. Interesting. I know your personal ‘grrrr’ is people not replying to comments, but to be honest I rarely look back to see if I’ve had a reply, unless it’s something I feel strongly about, in which case I will tick the ‘notify me of new comments’ box. And if they don’t reply I assume they’ve got a lot going on in their lives and replying to blog comments has taken a back seat.

    I agree in a way with the posting too often – I just end up deleting the notifications without even looking. But what makes me unfollow a blog is simply if they don’t post stuff I want to read about, so it’s an entirely personal thing. Like, if the posts are all about their lives (I’m not that interested in the lives of people I don’t know), if they’re very self-promoting, if all they do is review mainstream best-selling books, if the blogger just isn’t an engaging writer. I don’t care if they don’t seem friendly, as long as what I’m reading is interesting; I don’t read blogs to make friends, but to be entertained/amused/educated 🙂

    1. I usually ask questions or want to know more, so always tick the ‘notify me of new comments’ box. Plus, the comments can often be as interesting as the post and can spark off new ideas for future blog posts for me.

      I see not responding to comments as inviting me over for coffee and not allowing me to contribute towards any of the conversations. I also believe that responding to comments is a great endorsement that the author of the blog is not only friendly but cares about their readers and followers, so it doesn’t look all onesided. Some of the comments left here seem to endorse that and mention that they’d unfollow a blog if it was all oneway, although I do follow a lot of blogs who don’t follow me back. But that, of course, is as you rightly say, about the content and whether it interests me or not. If I didn’t have the time to respond to comments, I’d prefer instead to close them off or to not allow comments at all, although I love discussion on my blog posts, so I’ve never done that. From what I’ve learned over the years I’ve been blogging, I think most other bloggers think along those lines too.

      I’ve unfollowed a couple of bloggers who were unfriendly and rude in their responses to other readers and me. I came to blogging not only to write and share my thoughts but for the fun and enjoyment. I also believe that being unfriendly towards readers only drives audiences away. As in my ‘offline’ world, I don’t want to be around anybody who seems unfriendly or rude and who spoil my enjoyment of something I love to do. I much rather be surrounded by those who are friendly and who engage with their readers. For me, blogging is as much about engagement as it is about the writing.

      Thanks so much for joining the discussion, Terry.

  10. This is very interesting Hugh and I can sort of see the issues, although as you say, some people advocate blogging every day – it really is a no win situation in my book! I know I try to post on set days and only a few times a week unless it’s a special day or important for some reason. I am very aware of trying not to be annoying with my posts, so I mainly try to do what makes me happiest. I have discovered turning off notifications which has made me much less stressed! I try to visit my favourite bloggers periodically in case I have missed posts in the reader, and find this suits me quite well at the moment. I take my hat off to people who can publish every day, let alone multiple posts in a day!! Great questions and discussion from your readers.

    1. Thanks for joining the discussion, Debbie.

      It sounds to me as if you’ve solved the problem of not getting overwhelmed by the number of notifications you get from those bloggers who publish posts more than once a day. Likewise, I’ve done the same in turning off their notifications which has gone a long way in helping me get rid of that overwhelming feeling. I don’t use the WP Reader much, preferring now to use the search bar on WordPress to find subjects I know I’m going to enjoy reading about. I’ve stumbled upon some great new blogs by doing this, most of whom seem to publish two or three times a week (which suits me perfectly).

      I’ve enjoyed reading all the different discussions on this blog post. They’ve certainly opened my eyes to more subjects I can write about.

  11. I wouldn’t unfollow a blog just because they posted daily but there is a big proviso – those posts had better be worth me reading. i don’t want someone pumping out second rate content just because they are trying to blog daily.

    The two things that cause me to unfollow someone – 1) they never respond to any comments I leave. 2) their content has changed and they no longer write about the things that interest me

    I solved the problem of email overload by moving all the blogs I follow into Feedly. Easier to keep track of the feeds than the WordPress reader.

    1. I don’t think publishing once a day is so much the problem. I think it’s more to do with those who publish blog posts more than once a day, and who don’t space out the time between when each post goes out. I’ve seen some bloggers publish upwards of four posts in an hour and then nothing for the rest of the day. I can see why that would make many readers feel overwhelmed with the notifications coming into their email box.

      Feedly sounds like a great idea. Is it free to use, and does it work the way as the WordPress Reader does?

  12. I have to say publishing daily is already a lot for a blog. I am not surprised by this number one reason because I have also unfollowed blogs for publishing too much.

  13. I keep mine twice a week on Wednesday and Sunday so posts are well spaced out. No objections if someone posts something of value daily.

    Main reason for unfollowing is if the direction of the blog changes from what I originally followed and new posts don’t interest me.

    As you’ve shown with blogs it more about careful time management – restricting amount of email updates (I switched off and just use the reader). Also scheduling in time once / twice a week dedicated to blog reading rather than, doing it adhoc whenever new posts are added.

    1. Same here, James. I have no objection to anyone publishing blog posts daily. It’s when all those posts are published in a short space of time; that is the reason that seems to overwhelm many readers.

      Like you, I allocate time to reading and leaving comments on blog posts. Sometimes, I find myself with more time to do it, but I don’t worry about it if I don’t get around to reading anything.

      Thanks so much for answering my questions and joining the discussion.

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