How To Create A Pingback On A WordPress Blog

A pingback is a link that allows you to notify another blogger that you have linked to a post or article on their blog or website. In some cases, pingbacks are also known as trackbacks.

If the other blogger has a pingback enabled website, then they can see a notification that you have linked to their article. They can then choose to allow your link to appear on their blog.

In turn, this may drive traffic to your blog when readers click on the pingback notification.

Creating pingbacks

Today, I’m going to show you how to create a pingback on the Gutenberg editor. It’s an easy process and is very similar to creating a pingback on the Classic editor (with just a few small differences).

Let’s get started

In the screenshots below, I’m creating a pingback on my ‘About Hugh’ page to an interview I recently did for blogger and author Esther Chilton.

  • First of all, decide which word or words you want to be the pingback link. In this case, I’m using the words ‘Esther Chilton Blog.’
  • Highlight the word or words you have chosen and click on the pingback link that appears in the window that opens.
Creating pingbacks
  • Copy and paste, into the URL box, the URL link to the blog post or article you want to link to.
Creating pingbacks

Tip – If you are linking to one of your own blog posts, you can search for the post by typing some words from the title of the post into the box.

  • Click on the ‘link setting’ arrow.
Creating pingbacks
  • In the new window that opens (under the box where you have pasted the URL link), slide open the ‘open in New Tab’ button.
Creating pingbacks

This is important because when anybody clicks on your pingback, the blog post you’ve linked to will open in a new window on their screen. Therefore, when they click on the pingback, your blog will not be closed down on their screen.

  • Click on the ‘apply pingback’ button and remember to save the changes to the post.
Creating pingbacks
  • Your pingback is now created and will be highlighted as a pingback on the post.
Creating pingbacks

Tip – You can also highlight the pingback by making the text bold. To do this, highlight the text and click on the ‘B’ – bold button.

  • Before publishing your post, preview it first and make sure the pingback works. Does it go to the right location? If not, delete the URL and insert the correct one.
  • Once you are happy that your pingback is working, publish the post.

Only create pingbacks to blog posts and sites that have a connection with the subject of the post you are publishing.

Advantages of having pingbacks on your blog posts.

  • Creates traffic to your blog.
  • They are SEO friendly.
  • Blog posts that include pingbacks are ranked higher by search engine optimisations (SEOs) such as Google and Bing.
  • Bloggers, whose blogs you link to, may link back to one of your blog posts.
  • They are a great way of promoting older blog posts you have published.

Warning – never create a pingback to the home page of a blog or website. Why? Because no notification is sent to the blogger whose post you are linking to.

Some experts recommend not allowing any pingbacks or trackbacks to a blog because they attract spam. However, by moderating all pingback notifications, you can prevent any spam pingbacks appearing in the comments section of your blog posts.

Click here to see my post on how to create a pingback on the Classic editor.

Where possible, try and include at least one pingback in every blog post you publish.

You can use a mixture of pingbacks to your own posts as well as those of other bloggers. However, don’t have too many on a blog post as it can make them look messy. My recommendation is to have no more than one pingback for every 250 words in any post.

Pingback problems

One of the reasons why I changed to using the Gutenberg editor is that I was having lots of problems with pingbacks not working on the Classic editor.

Even today, I see lots of bloggers asking readers to also leave a link to their post despite a pingback being created to it.

I’m pleased to say that since changing to the Gutenberg editor, I’ve not experienced any problems with any of my pingbacks not working.

An invitation to create a pingback

If you’ve never created a pingback before, try creating one to this post. I’ll be happy to let you know if it’s worked and to include it in the comments section if it has.

If you encounter any problems creating a pingback, don’t hesitate to ask me for some help.

Do you use pingbacks, and how often do you use them? Have you had any experiences where pingbacks did not work?

Copyright © 2019 – All rights reserved.

Author: Hugh W. Roberts

My name is Hugh. I live in the city of Swansea, South Wales, in the United Kingdom. My blog covers a wide range of subjects, the most popular of which are my blogging tips posts. If you have any questions about blogging or anything else, please contact me by clicking on the 'Contact Hugh' button on the menu bar. Click on the 'Meet Hugh' button on the menu bar of my blog to learn more about me and my blog.

172 thoughts

  1. I’m having lots of problems getting pingbacks to work on my site. I do use Guttenberg (I think – I only started blogging last year and as far as I can tell that’s the default now?) but I only get pingbacks if I’ve created them myself or if they’re from a blog site with ‘’ in the domain url. Both my hosting service (Bluehost) nor Jetpack say it can’t be down to them, and changing theme as someone suggested hasn’t helped either. Do you think I should experiment with using something like Elementor, since a change of editor worked for you? I’ve just started co-hosting a challenge so pingbacks are really important to me!

    1. Yes, the Block editor will be the default version of WordPress for bloggers who joined WordPress from 2020.

      Unfortunately, pingbacks do not work between all blogging platforms. I’m not sure changing the theme will work either. When I ran a photography challenge some years ago, I had similar problems with getting pingbacks from bloggers not using WordPress, so I asked participants to add the URL address of their post in the comments section (just in case pingbacks did not work). I think that’s the best method you can use. Most bloggers won’t mind adding a link to their posts. In fact, I see it happening a lot, even when pingbacks do work. I hope that helps?

      1. Yes, I’m asking people to do that, as a Plan B. But I do know that many of the failed pingbacks were from bloggers who ARE using WordPress, so they should be working. For some odd reason that no one can explain, they only do so if the blogger actually has ‘’ in their url. If they’ve paid for a personal domain name then the pingbacks don’t seem to work even if they’re on a WP platform 😦 I’ve tested it with several blogging friends just to be sure of that. It’s all very frustrating!!

        1. If the bloggers trying to link via a pingback are all WordPress users, I’d recommend you reported the problem to WordPress. They should be able to help. The only other reasons I can think of as to why pingbacks don’t work are –

          1. linking to the homepage of a blog (no notification is sent)
          2. the pingback has not been set up correctly
          3. May does not work from/to certain self-hosted blogs. (there may be a plugin that needs to be downloaded for them to work – WordPress will advise).

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