How To Make Your Blog Standout From All The Other Blogs Out There

Thank you to Marje Mallon, who blogs at M. J. Mallon – YA/Paranormal Author, for asking me a question about blogging after reading my blog post ‘Do You Have A Question About Blogging…’

Marje’s asked two questions, which I’m going to answer as best I can. Here they are –

With millions of blogs out there, Marje’s first question is one I get asked a lot.

Every time we hit the publish button, our blog posts are launched into vast cyberspace in the hope that they will stand out enough from all the other millions of blog posts out there.

How do we make sure our post is brighter than all the others? 

For me, the most crucial part of a blog post is its title. If it doesn’t stand out or is eye-catching enough, then it’s likely that it will fade away fast. Almost certainly, after a few weeks, it will probably be long forgotten and never receive any further attention.

I firmly believe that when getting the title of a blog post right, you’re already halfway to getting a blog post to stand out.

The other half, of course, is getting the content of the post right. Get the title and the content correct, and you’re well on your way to having a successful outstanding blog post on your hands.

Why? Because it opens the door to make it stick in the memories of many of the people who read it.

Many of those readers may save the post so they can refer to it in the future. It’s also likely to attract lots of attention by way of comments and by being shared on social media and other blogs.

#bloggingtips #blogging #socialmedia

Image by Gerd Altmann from Pixabay

Indeed, the number of shares a blog post gets on social media will almost certainly tell the author if their blog post has stood out.

Of course, some will share the blog post of others they are friendly with regardless of what the post is about, but if other readers who are little known to the author also chose to share it, then that is when the author knows their post has stood out.

The same goes for when a post is shared via a reblog, Press This, or by way of a pingback on another blog. If the number of shares is more than average (taking away those who always share the posts of certain bloggers), then it will have stood out. 

Keep publishing blog posts that have eye-catching titles and excellent content that engages those who read it, and it won’t be long before the whole blog starts to stand out.

When it comes to content, don’t rush the post and publish it on the same day you write it. Give it time so you can go back to it and make changes that will make it stand out even more. 

Remember, blogging is a marathon, not a sprint.         

What are some of the key elements when deciding on the title of a blog post?

  • Making sure the title makes sense and reads correctly.
  • Word it in way that will make the reader want to find out more.
  • Ensuring the title is not misleading and has little or nothing to do with the content. 
  • And, of course, ensuring you have a title for your blog post. 

You’d be surprised by how many blog posts I come across that have no titles.

Did you know that when a blog post with no title is published on WordPress, the title is made up of a random row of numbers?

That doesn’t look good, does it?

If you really are stuck for a good blog post title, ask yourself what title would make you want to click the link to read the post you’ve just written.

Once you have your title, try inserting it into a headline analyser and see what score it gets. The higher the score, the more likely your blog post title will attract search engines and readers. I use CoSchedule for this. Click here to try it out for free.

What else can I do to get my blog post titles to stand out?

To get my blog post titles to stand out, I like to ask a question or use certain words in the title such as –

How

How to

When

Have

Have you

Don’t

Did

Do you

This

This is

Who

Why

What

Where

And don’t forget to add an excerpt after your blog post title. This will help the post stand out even more.

Click here for more tips on how to make your blog posts standout and get noticed.

How To Get Your Blog An Audience

Image by Gerd Altmann from Pixabay

Of course, you also need an audience to get noticed. Some of the best ways to get the attention of an audience is –

  • Leave good meaningful comments that add value on the blog posts of other bloggers.
  • Participate in a blog party. Click here to join Janice Wald’s ‘Happy Fall’ Blog Party.  
  • Look for opportunities to write guest posts for other bloggers.
  • Open up the opportunity for other bloggers to write guest posts for your blog.
  • Ensure you promote your blog and blog posts on all your social media accounts.
#bugs #photography #SundayStills

Looking for nectar – A Bugs Life – for the Sunday Stills Challenge. ©hughsviewsandnews.com

Now, you may have come up with the best blog titles in the world and have excellent content in your posts, but remember that if the layout of your blog is not friendly or inviting, then you’ll be dimming the way your blog stands out.  

What are some of the most critical aspects of making a blog standout from the rest?

  • The name and subtitle of the blog.
  • A good blog theme that matches what you blog about.
  • Easy to use and accessible menu and widget bars that do not include any broken links.
  • A blog that downloads quickly (especially photos and images). Click here for some tips on how to improve your WordPress site speed and performance.
  • Using neutral or coloured backgrounds that do not strain the eyes or make reading posts difficult. 
  • Ensuring that the font (and the size of the font) used is easy and comfortable to read.
  • The layout of your blog is not cluttered (e.g. too many items in the menu bar).
  • Any images or photos do not overlap with other images or text (especially on the emails notifications that are sent out). 
  • Images and photos are aligned correctly (especially on email notifications that are sent out).
  • Using the latest software and tools available when drafting posts.
  • Publishing blog posts that are of good quality content that invite readers to engage with you and each other.

With regards to Marje’s second question – ‘how do you successfully combine an author platform and a blog?‘, I believe there are several choices open to an author who also has a blog. 

 

Image by ptra from Pixabay

Some authors will have one blog purely for their books, their current work-in-progress, author interviews, etc., and another blog for more personal stuff that does not include anything about their books. 

Some will have two (or more) blogs that combine everything, but this is something I don’t recommend as it is likely that there is a lot of repeated and duplicated information on each blog.

Then there are authors, like myself, who will have everything on one blog.

I think the main thing to remember when combining an author platform and a blog is continuity.

The author should stick to using the same photo, logos, and themes on all their social media accounts, blogs and author platforms. This helps readers identify you as the owner and gives you a brand. 

If you’re a blogger who already has a book published, ensure your author platforms (such as Goodreads) follows the same theme as your blog. That way, your readers will instantly know it’s you when they see your page.

Thank you so much for your questions, Marje. I hope my answers have helped? 

Connect with Marje

Blog – for information about new releases, photos of main characters/character interviews, book reviews and inspiration: https://mjmallon.com

Facebook Group #ABRSC: Authors/Bloggers Rainbow Support Club on Facebook

Instagram: Instagram

Twitter: @Marjorie_Mallon and Twitter: @curseof_time

Facebook: Facebook: m j mallon author

Marjorie has devoted the past few years to writing over 100 reviews on her Goodreads Review Account, and on her blog to help support traditional and indie writers.

She is a contributing author at The Sisters of the Fey blog.

Marje’s book ‘The Curse of Time – Book 1 – Bloodstone’ is available to buy on Amazon. Click here for details.

#author #books #interview

Author, Writer, and Blogger, Marjorie Mallon

Do you have any tips on making your blog stand out? Share them with Marje by leaving a comment. 


If you have any questions about blogging, please click here for details on how to submit them to me. If your question is selected, I’ll feature you in the post that answers your question.

Copyright © 2019 hughsviewsandnews.com – All rights reserved.

104 comments

  1. Thank you so much for this post. Sometimes I get so stuck on starting a post because I can’t come up with a title. I went to CoSchedule and had my blog title analyzed and it was fun to see how it scored. The useful information about improving the title will be so helpful. I had no idea that CoSchedule existed. Thank you for sharing!

    1. The CoSchedule tool has been beneficial to me, Catherine. I use it lots of times when I’m trying to think of a blog post title that will attract search engines and readers. I’m so pleased that this post has been of great help to you. Thank you for sharing your comments.

  2. Great information, Hugh. I have a blog/author platform and a separate site for my books. I did that because I didn’t want to constrain myself in blog topics. Not sure if that was the right approach or not!

    1. If you’re able to manage running both blogs without any problems then I see no problem with you having separate blogs. I spend a lot of time just managing one blog, so I know I could not cope with having two or more blogs.

      I’m glad this post has helped.

  3. Thank you, Hugh, for another wonderful post. This is chock full of helpful information for all bloggers. I will share this with my readers. You are still the blogger extraordinaire in my opinion! Keep these post coming, my friend. 🤗

  4. Hello Hugh, another great post which helps to explain how some posts get noticed and some don’t. A great question by Marje. I have been using the excerpt button in recent posts and think it’s a great tool which I didn’t know existed and didn’t use for ages. The only thing I can add about titles, is to not make them sound too staged or too click-baity – as I think some people get carried away and try too hard to get attention. You are a great help to bloggers!

    1. Hi Debbie, I’ve mentioned the excerpt button before in another post. I was surprised by how many people hadn’t noticed it or did not know what it was for. I use it all the time, as I see it as another great way to get visitors to read our posts.

      I don’t mind people trying too hard to get attention for their blog posts just so long as the content of the post has a lot to do with the title. I’ve seen some bloggers use both titles and tags as red-herrings, where they have used specific keywords that have nothing to do with the content. When that happens, I think it can turn people away rather than make them stay.

      The headline analyser I mentioned in this post is also an excellent tool, although it will only work correctly if both the title of the post and the content are connected. It’s given me some great results and also makes me come up with even better blog post titles.

      1. Yes I think I learnt about excerpts from you in the first place Hugh!

        I agree with you in regards to titles and content, as long as they match then I’m fine but if they try too hard to get the reader’s attention and then don’t back it up in the post, it annoys me and as you say, turns people away! I have used the headline analyser before and tend to spend way too much time once I get hooked into it, but I agree, it’s a great way to find a catchy post title. Always great to chat with you.

        I consider you once of the most genuine blogger for advice and tips, so thanks again!

  5. I have mixed feelings about wanting to stand out. I can’t deny I like people reading me blog. I hope I write primarily to scratch my itch for composition over attention seeking. All the same, I concur a snappy title does draw in the numbers. I once (for fun) wrote “Three way bear club” and wow what a spike in traffic.

  6. Hugh, this reminded me of my first month of blogging nearly ten years ago. “Enough Already with the Garlic!” was only the fourth post I put up as I launched Delightful Repast, and I felt the title was quite clever. Other than that one time, I’ve always stuck with the name of the recipe for the name of the post, as seems to be how it’s done in the world of food blogging. Sometimes I add a little something to it, as I did for “Sally Lunn Buns – Jane Austen Comfort Food.” If I had another sort of blog, I think coming up with great titles would be the most fun part of the process!

    1. Coming up with titles for blog posts can be great fun, Jean. I find the CoSchedule headline analyser really useful when thinking of titles.

      For food bloggers, I think what you’re doing makes complete sense. However, I do occasionally come across recipes on blogs that say things such as ‘This is the best apple pie recipe you’ll ever use.’ I can see why some food bloggers would use a blog post title like that. It would definitely have me wanting to know more.

  7. This is great advice, I’ve bookmarked and shared, a lot to think about.
    Dropped by today from #BloggersPitStop but always always glad to be here, Hugh. 🙂
    Hope this weekend treats you kindly. 🙂

  8. Thanks for another great post full of practical advice. I sometimes struggle with the title–between a desire to be witty and intriguing versus straight-forward so the reader knows exactly what’s coming. I agree with joining challenges and parties to get your blog out there. In fact, that’s where I found you–on Blogger’s Pit Stop. I’m off to check out Marjorie’s blog now.

  9. I used to have several blogs for different things, Hugh. Problem is, I got all blogged-out. Since coming back to the blogosphere I put everything on one site… It seems to be working really well… Guess it’s all in the way one presents things. 🙂

    1. I think that’s why it’s best to stick to one blog, Kevin. I don’t know how people find the time to write and look after more than one blog. To me, it’s the route to blog burnout. But well done to those who seem to be able to do it while also reading and leaving comments on other blogs.

  10. Hi, Hugh – In my current Travel Writing Course we recently discussed the importance of creating catchy post titles. You successfully covered each of our instructor’s points…plus a few more! I greatly appreciate the blogging tips that you share, and frequently refer back to them.

    1. That’s great to hear that I’m offering a few more tips than your instructor is, Donna. Given that it’s the first thing most readers will see, catchy blog posts titles are so important.
      And thank you for the great feedback on the tips I share on my blog. It’s lovely to know that they are helping so many visitors to my blog.

  11. Hi Hugh,

    My first time here. Seems to me your a fellow after my own heart. For me to make a blog (or a website for that matter) to stand out from the crowd it needs 2 things, Uniqueness and Speed (something you alluded to earlier) I am obsessive when it comes to both.

    As a freelance website developer (and now a blogger) I advocate the use of custom built themes and not one of those mass produced ones like Divi which are overbloaded with useless code that the blogger dows not need or want and in turn will have a huge impact on the blog.

    I build my themes that use the latest techniques like WEBP and have minimal code in javascript, css, html and of course svg. I like the use of Animated SVG logos as well that make the blog and website stand out like I did with Janice’s blog recently.

    For site speed I am obsessive about and I test my creations relelntlessley which is why I advocate the use of a CDN like Stackpath which gets my own blog to load in under a second. That said though wenever I launch a new site or blog thats tested and running smoothly my client usually adds loads of plugins to it wich will oftentimes slow down the site and add overbloated code to it. I always try ad explain that the least amount of plugins is always best but alas its not my descision but its always my advice to consult with me first before adding multiple plugins to a blog.

    Anyway thats my two pennies worth. Next time I am in Swansea i will have to let you know.
    Was good to be here.

    Phillip

    1. Hi Phillip, welcome to my blog.

      I want to start off by informing you that (for some reason), WordPress sent your comment to my WordPress spam folder. Not sure why, but luckily I check the spam folder at least a few times a day so was able to recover it.

      Thanks for all the information you shared with us on this post. I’m sure many people will find it very useful. I had no idea that too many plugins would slow a site down, but it kinda makes sense now you mentioned it.

      It’s great to also hear from somebody who actually builds themes. I try and change my blog theme at least once a year. I usually do it to freshen up the way my blog looks. It seems to give me some extra motivation instead of seeing the same old theme all the time.

      It’s been great connecting with you, Phil.

      Best wishes,
      Hugh

      1. Weird indeed Hugh,

        I thought with a domain like mine it would never get sent to the spam folder. WordPress themselves set up the .blog tld themselves. I did have to login to my WordPress.com account in order to post my original post.

        in other news me and the wife are off to Barmouth in three weeks time and will probably be looking for a new House. As much as I love Birmingham with it being my home city I also love mid Wales as have been going there since before my early teens.

        Do get in touch if you want to have a fresh new and bespoke design Hugh.
        Good to be here.

        Phillip

        1. Hi Phillip,

          You’ll be pleased to know that your second comment didn’t end up in the WordPress spam folder.

          Thanks for the offer on having a new and bespoke design. As a WordPress.Com user, I’m happy with the themes WordPress offer, but I’ll let you know if I can’t find anything from the themes they offer.

          Have a great time in Barmouth.

          Best wishes,
          Hugh

  12. I always look forward to your posts (I do miss the one you used to have on Sundays though – the Music Share) – and this one really leapt out. I hadn’t given too much thought to the titles of posts. But your logic really makes a lot of sense. I had thought it was best to use a challenge title for a post about a specific challenge, but in looking at other blogs I realized that’s not always the case. And I never heard of a blogging party before!! I checked it out, but wasn’t sure how long it continued. Thanks for your helpful suggestions!

    1. I see a lot of people use the same title for blog posts written in response to a writing/photography challenge. It’s not a good thing to do because your post is likely to get buried under all the other posts with the same title on search engine results. I’ve seen some hosts inform readers not to do it, yet some still do. A unique blog post title is going to do far better than one that is being used by lots of other people for the same post. However, it is worth leaving a hashtag for a challenge (if there is one) in the title.

      Janice’s blog party is still on, so please do join in. In fact, you can join anytime you want. When I’ve hosted blog parties, I’ve seen people introduce themselves and leave links months after the party had begun.

      I decided to knock my weekend music challenge on the head so that I could concentrate more on writing and publishing one blog post a week. It seems to be what works best for me. It also takes the pressure off me having to write something just for the sake of doing so. That’s something that does not work for me.

      I’m so pleased about my blogging tips post being of so much help to you and other readers. Thanks so much for letting me know.

      1. I appreciate your detailed response! I will admit I still wonder about the search priority – is it based more on the title or the tags? And the hashtag “#” sign – sometimes I see that in posts and sometimes not. Does that matter if you’re not on Twitter?
        I understand about the music challenge. No sense putting undue pressure on yourself for something that’s not fun anymore (that’s been a lesson for me too in this blogging adventure).

        1. Tags on your blog are only used for when somebody does a search for information on WordPress, whereas the title of your blog post is global and is what is picked up by search engines such as Google, Bing, etc.
          Hashtags can be used when searching on search engines and all social media platforms (not just Twitter). I hope that helps?

  13. I’m chuckling a little at my original anticipation thinking this was a post on how to get the bugs out of your blog or WordPress, LOL!! You are so right about blogging being a marathon, Hugh! I see so many who think their blog will go viral (i.e. blogging daily or several times a day, etc) and soon they give up altogether. We all have doubted why we blog, but in the end, we do it because we love the connections, and often we need to change the focus of our blogs when we find that niche. Although I’ve combined my overall themes, I feel like mine work since leisure, photography and fitness roll together somehow (at least in my mind). Love your bee photo, too and I’m happy for the shout out and your participation!

    1. I could have gone down that route for your Sunday Stills challenge this week, Terri, but I think those bugs are in the hands of the folks at WordPress. However, I’m pleased to say that, like you, and most of us, I am one of those who will report bugs rather than complain about them and do nothing about them.

      I recently read a post where a blogger recommended that readers should publish at least ten posts a day to get visitors to their blog. Needless to say that I had to respond to that piece of advice, but I think it’s more about what we feel comfortable with. I’m down to publishing one post a week, which is working well for me. What’s has primarily worked well for me is taking time with drafting my posts. The final draft is vastly different from the first one. I only wish I had learned that lesson early on.

  14. Awesome post, Hugh! I agree, the blog title is important! We have so many cool blog names here on WordPress. I am glad I changed my blog title too in order to give an idea of what my blog is about. And how often, I am pondering about the title of my Monday posts… gosh! Share buttons, very important too.
    Really great advice and inputs here, Hugh!

    1. Thanks, Erika.

      Yes, I agree about the share buttons. Not only do we need to make sure they work, but that we have also connected our social media accounts to them. I still come across so many blogs where the Twitter share button is not connected to the blogger’s Twitter account. It’s very frustrating, although I now tend to not bother tweeting a post if the blogger has not linked their Twitter account to their blog.

      1. Yes, not often but at times I come across not existing or not working share buttons too. I am sorry for them. It is very good that you make aware of this issue, Hugh!

        1. I try my best to make readers aware of these errors, Erika. However, there are some who read and leave comments about these kinds of issues, yet they still do not link their Twitter account to their blog. It’s a rather head-scratching moment for me.

  15. Some good tips here, Hugh. I must be honest, I am a bit of a fly by the seat of my pants blogger without to much structure. I do prompts a bit randomly and don’t even post on set days. I fit my blogs around my working life and family.

        1. We have to do what works best for us. I try and stick with publishing my post on the same day every week, but it can sometimes change if other factors mean I won’t be around when a post goes live. I like to be available to check it’s published correctly and to respond to comments.

  16. Fantastic answers to my questions Hugh and I know for a fact there are things I can do to improve my blog from your answers. I need more time to do them! At the moment I’m snowed under with anthologies and writing book two. When things calm down a bit I must put your tips into practice. Thanks for featuring me on your blog. It’s always a pleasure to be a visitor in your lovely blog home. Xxx

    1. Thank you for asking the questions, Marje. I hope they help and that you can put them to good use when you next tackle your blog. Good luck with the writing. It’s good to hear that book 2 is underway.
      Thanks, too, for reblogging the post.
      Best wishes,
      Hugh

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