Thank you to Marje Mallon, who blogs at M. J. Mallon – YA/Paranormal Author, for asking me a question about blogging after reading my blog post ‘Do You Have A Question About Blogging…’
Marje’s asked two questions, which I’m going to answer as best I can. Here they are –
With millions of blogs out there, Marje’s first question is one I get asked a lot.
Every time we hit the publish button, our blog posts are launched into vast cyberspace in the hope that they will stand out enough from all the other millions of blog posts out there.
How do we make sure our post is brighter than all the others?
For me, the most crucial part of a blog post is its title. If it doesn’t stand out or is eye-catching enough, then it’s likely that it will fade away fast. Almost certainly, after a few weeks, it will probably be long forgotten and never receive any further attention.
I firmly believe that when getting the title of a blog post right, you’re already halfway to getting a blog post to stand out.
The other half, of course, is getting the content of the post right. Get the title and the content correct, and you’re well on your way to having a successful outstanding blog post on your hands.
Why? Because it opens the door to make it stick in the memories of many of the people who read it.
Many of those readers may save the post so they can refer to it in the future. It’s also likely to attract lots of attention by way of comments and by being shared on social media and other blogs.
Indeed, the number of shares a blog post gets on social media will almost certainly tell the author if their blog post has stood out.
Of course, some will share the blog post of others they are friendly with regardless of what the post is about, but if other readers who are little known to the author also chose to share it, then that is when the author knows their post has stood out.
The same goes for when a post is shared via a reblog, Press This, or by way of a pingback on another blog. If the number of shares is more than average (taking away those who always share the posts of certain bloggers), then it will have stood out.
Keep publishing blog posts that have eye-catching titles and excellent content that engages those who read it, and it won’t be long before the whole blog starts to stand out.
When it comes to content, don’t rush the post and publish it on the same day you write it. Give it time so you can go back to it and make changes that will make it stand out even more.
Remember, blogging is a marathon, not a sprint.
What are some of the key elements when deciding on the title of a blog post?
- Making sure the title makes sense and reads correctly.
- Word it in way that will make the reader want to find out more.
- Ensuring the title is not misleading and has little or nothing to do with the content.
- And, of course, ensuring you have a title for your blog post.
You’d be surprised by how many blog posts I come across that have no titles.
Did you know that when a blog post with no title is published on WordPress, the title is made up of a random row of numbers?
That doesn’t look good, does it?
If you really are stuck for a good blog post title, ask yourself what title would make you want to click the link to read the post you’ve just written.
Once you have your title, try inserting it into a headline analyser and see what score it gets. The higher the score, the more likely your blog post title will attract search engines and readers. I use CoSchedule for this. Click here to try it out for free.
What else can I do to get my blog post titles to stand out?
To get my blog post titles to stand out, I like to ask a question or use certain words in the title such as –
And don’t forget to add an excerpt after your blog post title. This will help the post stand out even more.
How To Get Your Blog An Audience
Of course, you also need an audience to get noticed. Some of the best ways to get the attention of an audience is –
- Leave good meaningful comments that add value to the blog posts of other bloggers.
- Participate in blogging challenges such as Sunday Stills, WritePhoto, the Carrot Ranch 99-word flash fiction challenge, Thursday Doors, and Colleen’s Weekly Tanka Poetry challenge, to name but a few.
- Participate in a blog party.
- Look for opportunities to write guest posts for other bloggers.
- Open up the opportunity for other bloggers to write guest posts for your blog.
- Ensure you promote your blog and blog posts on all your social media accounts.
Now, you may have come up with the best blog titles in the world and have excellent content in your posts, but remember that if the layout of your blog is not friendly or inviting, then you’ll be dimming the way your blog stands out.
What are some of the most critical aspects of making a blog stand out from the rest?
- The name and subtitle of the blog.
- A good blog theme that matches what you blog about.
- Easy to use and accessible menu and widget bars that do not include any broken links.
- A blog that downloads quickly (especially photos and images). Click here for some tips on how to improve your WordPress site speed and performance.
- Using neutral or coloured backgrounds that do not strain the eyes or make reading posts difficult.
- Ensuring that the font (and the size of the font) used is easy and comfortable to read.
- The layout of your blog is not cluttered (e.g. too many items in the menu bar).
- Any images or photos do not overlap with other images or text (especially on the email notifications that are sent out).
- Images and photos are aligned correctly (especially on email notifications that are sent out).
- Using the latest software and tools available when drafting posts.
- Publishing blog posts that are of good quality content that invite readers to engage with you and each other.
With regards to Marje’s second question – ‘how do you successfully combine an author platform and a blog?‘, I believe there are several choices open to an author who also has a blog.
Some authors will have one blog purely for their books, their current work-in-progress, author interviews, etc., and another blog for more personal stuff that does not include anything about their books.
Some will have two (or more) blogs that combine everything, but this is something I don’t recommend as it is likely that there is a lot of repeated and duplicated information on each blog.
Then there are authors, like myself, who will have everything on one blog.
I think the main thing to remember when combining an author platform and a blog is continuity.
The author should stick to using the same photo, logos, and themes on all their social media accounts, blogs and author platforms. This helps readers identify you as the owner and gives you a brand.
If you’re a blogger who already has a book published, ensure your author platforms (such as Goodreads) follow the same theme as your blog. That way, your readers will instantly know it’s you when they see your page.
Thank you so much for your questions, Marje. I hope my answers have helped?
Connect with Marje
Blog – for information about new releases, photos of main characters/character interviews, book reviews and inspiration: https://mjmallon.com
Facebook Group #ABRSC: Authors/Bloggers Rainbow Support Club on Facebook
Facebook: Facebook: m j mallon author
Marjorie has devoted the past few years to writing over 100 reviews on her Goodreads Review Account, and on her blog to help support traditional and indie writers.
Author, Writer, and Blogger, Marjorie Mallon
Do you have any tips on making your blog stand out? Share them with Marje by leaving a comment.
If you have any questions about blogging, please leave them in the comments box. If your question is selected, I’ll feature you in the post that answers your question.
Copyright © 2019 hughsviewsandnews.com – All rights reserved.