How To Add A Reusable Block To A WordPress Blog Post Using The Gutenberg Editor

If you have a specific collection/arrangement of text or images that you need to reuse in multiple blog posts, you can save yourself a lot of time by turning them into reusable blocks. No more cut, copy and pasting or reusing older posts in need of a freshening up.

#bloggingtips #blogging #gutenberg #GutenbergEditor
©hughsviewsandnews

Not only will you be able to name your reusable block, but you can insert them just like you would a regular block.

To create a reusable block, follow the guide below. For the purpose of this demonstration, I’m creating a reusable block for a link to my ‘Entertaining Stories’ magazine on Flipboard.

How to create a reusable block

  • Create a new block and add your text or image to it.
  • Click anywhere in the block you have created and click on the ‘three dots‘ icon in the tool bar that opens.
Click on the three dots
  • Click on ‘Add to Reusable Blocks‘ in the dropdown menu that opens.
Click on ‘Add to Reusable Blocks
  • Give your reusable block a name so that you can easily locate it the next time you use it.
Give your block a name
  • Click the ‘save‘ button to the right of the box where you have just named your block.
  • Your reusable block is now created.

All the reusable blocks you create are stored under the ‘Reusable’ tab in the list of blocks available on the Gutenberg editor. In the image below, I’ve highlighted the new reusable block I’ve created.

Looking for your new reusable block
  • To add it to a post, select it from the list and place the block where you want it to appear in your post.
Select your reusable block and place it in your post

As this particular reusable block does not have a lot of text in it, I like to centre the text and give the background of the block a different colour. I think this helps the block to stand out in the post.

Make your block standout

Don’t forget to add any pingbacks to your reusable blocks.

What can I use a reusable block for?

Anything you like, but here are a few suggestions.

  • Links to social media sites.
  • Lists of your social media sites.
  • An author bio.
  • An author photo.
  • An author bio and photo.
  • Details of your books and where they can be purchased.
  • Copyright notices.
  • Mailing list subscription links.
  • Links to certain posts on your own blog or those of other blogs.
  • Links to where customers can purchase your goods/services.
  • Link to your ‘about me’ page.
  • Links to notices such as ‘How to apply to become a guest blogger on my blog.’
  • Writing/photography prompt/challenge blog posts.
  • A weekly/monthly feature post.

Can reusable blocks be edited?

Yes. You can edit both the title and the contents of a block by clicking on ‘Manage all Reusable blocks‘ which can be found at the bottom of the list of the reusable blocks you have created.

Managing reusable blocks
  • From here, you can edit titles and content. You can also delete blocks.

Warning – if you delete a block you’ve used on previous posts, it will disappear from those posts and display a notice stating that the block is no longer available. So, be careful when deleting reusable blocks.

  • The title of a block can also be edited by clicking on the edit button of a block.
Click the edit button
  • Any edits or updates you do to a reusable block are applied everywhere the block is used.
  • You can also convert a reusable block into a regular block by clicking on the three dots in the tool bar of the block and then on ‘Convert to Regular Block.’
Converting back to regular block

I’ve saved myself a lot of time by using reusable blocks on my blog posts. They are simple to use and straightforward to create.

Do you use reusable blocks? If so, what do you use them for? Please tell us by leaving a comment on this post.

#bloggingtips #blogging #gutenberg #GutenbergEditor
©hughsviewsandnews.com

Do you have any questions about reusable blocks? Leave them in the comments section.

Layout, content, and format might differ on self-hosted blogs.

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Author: Hugh W. Roberts

My name is Hugh. I live in the city of Swansea, South Wales, in the United Kingdom. My blog covers a wide range of subjects, the most popular of which are my blogging tips posts. If you have any questions about blogging or anything else, please contact me by clicking on the 'Contact Hugh' button on the menu bar. Click on the 'Meet Hugh' button on the menu bar to learn more about me and my blog.

83 thoughts

        1. As you use the Block editor more and become more confident with it, the layout of posts will begin to look far better. And it’s not only the layout. I find it’s the feel of what you’re looking at as well that makes all the difference. I can now instantly tell if a post has been written using the classic or block editor. And one of the key elements for most new visitors to a blog is the way a blog displays. If it looks and feels good, they’re more likely to stay and follow.

  1. Thanks Hugh, I haven’t tried the reusable blocks yet; I’m still on the classic editor where I often use the Copy Post option. I should probably Get With The Programme before I turn into a dinosaur! Nice to see you on Flipboard by the way, where I’ve just started following your Blogging Tips page. I’ve just recently started using Flipboard to follow news and interest stories and creating a few magazines. I enjoy your insights into the world of blogging: always helpful and encouraging.

    1. If your blog is self-hosted, the WordPress Classic Editor plugin will only be available until sometime in 2022. They haven’t said when in 2022, but once it goes, the only way to then access the Classic editor will be via the Classic block, Amanda.

      Thanks so much for joining me over on Flipboard. I’d love to follow you back over there. What’s your user name on Flipboard?

  2. Thank you for sharing this tip Hugh!

    I’ve actually being using a workaround of copy/pasting an older post and just deleting the parts I don’t want to keep, which did get a bit fiddly.

    I’ll get my regular blocks added 😀

    1. Good to hear, James. There’s also the ‘copy post’ option which I use for my regular posts such as Flashback Friday and Wordless Wednesday. It’s another option that can save you heaps of time without all the fiddling around.

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