What Do You Think Makes a Blog Post Successful?

I’ve recently read lots of the traditional ‘Top 10 Blog Posts of 2018’ posts we see at this time of the year. In fact, I was going to write and publish one myself but was stopped in my tracks when I began to question if the list I was going to publish did truly reflect my top 10 blog posts of 2018.

#top10 #blogging #bloggingtips
Image Credit: Pixabay

Should it only be about the number of hits a post gets?

Most of the bloggers who have published ‘Top 10 Blog Posts of 2018’ posts, I’ve read, have based their list on the number of hits the blog posts achieved. That had me questioning if that was the right way to go about compiling a list. After all, a blog post may have had thousands of hits, but how many of those readers who landed on the page of the post actually read the content or even commented on it before moving on? Does the number of hits equal success?

Does landing on a blog post by mistake make a post more successful when we don’t even read the content?

Search engines are great when looking for something in particular on the web, but how many times have I clicked on a link and then moved on quickly after realising that the page I’ve landed on is not what I was looking for? I’ve lost count of the number of time it’s happened, but it did make me question whether that click I made should go towards making the post more successful because I had landed there by mistake and didn’t read the content.

Volume V’s Sales

Let’s have a look at it another way. Take two identical shops: one that gets hundreds of customers a day, because of it’s location or its large advertising budget, but gets few if any sales a day, and the other that receives a much smaller number of customers, because of its location or smaller advertising budget, but gets a high volume of sales. Which of the shops is the most successful?

When do comments not equal success?

If I had compiled my ‘Top 10 Posts of 2018’ post based on the number of comments every post got, compared to the number of hits, my top 10 list would look very different.

For example, my most ‘hit upon’ post of 2018 did not get any new comments or ‘likes’ left on it last year. Yet my 32nd ‘most hit’ post of the year got three new comments and six new ‘likes’ left on it. Which one should be considered to have been the most successful in 2018?

Of course, most of us realise that the comments we leave have to add value to a post or prove that we’ve read the post if they are to be considered as valued comments. Comments such as ‘great post’ or ‘great idea’, or which are nothing but a line of emojis, don’t give any value to the author of the post or the person who left the comment. Should those types of comments then not be counted towards the success of a post?

When is a ‘like’ not a ‘like’?

As for the number of ‘likes’ a post gets, I had to disregard ‘likes’ as making my own posts successful after discovering in the comments section of my blog post, Is It Time To Remove The Like Button From Your Blog, that many readers simply click the ‘like’ button to show support to a blogger regardless of whether they’ve read the post…or not!

In fact, misuse of the ‘like’ button seems to be quite widespread in the blogging world, with some readers even pressing it to take away the feeling of guilt for not having time to read and comment on a post.

Some even see the ‘like’ button as nothing but a free promotional tool for their own blog without ever having to read a post. Leave a ‘like’ and, fingers crossed, it will bring in some new visitors.

If you’re wondering why I still have the ‘like’ button at the bottom of all my posts, it’s because I discovered (and was told by the WordPress) that it is connected to the ‘reblog’ button. Remove it, and the ‘reblog’ button also disappears from your blog posts.

Winding up

At the end of the day, I guess it’s entirely up to the blogger concerned in how they measure the success of a post. However, if a blog post only gets a few hundred hits, yet gets over 50 comments, doesn’t it prove that the post has been more successful, because it’s been read, than a post that gets thousands of hits, yet very few comments?

What do you think? How do you measure the success of a blog post?

Image credit: Pixabay

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170 comments

  1. I measure a blog post by whether or not I like it. Sometimes those posts are not the ones with the most likes, etc, but writers are very hard on themselves. Feeling content with your work is the biggest reward.

    1. Thanks, Jan. I was looking more at how we judge our own posts to be more successful rather than those of other bloggers. Is it the number of hits a post gets, or how many genuine comments get left? Is it something else? I’ve even seen people mention what their worst performing post was, just because it didn’t get as many views. That shouldn’t make it the worst performing, though, should it?

  2. From my sincerely non-tech spirit, what matters most to me is the connection…how did it affect me…did the message give me something to consider…? Ponder? A new view…perspective?

  3. Wonderful post! I really like the part about the “like” button. I’ve considered removing it, too. I’ve had times where I’ve gotten 20 “likes” in ten seconds 🙄

    I do like comments because it’s interesting to see how people respond to a post.

    1. So you’ve seen evidence of the like button being pressed with seconds of publishing a post, Aixa. I’m glad it’s not only happening to me.

      It’s a shame that WordPress have connected the like button to the reblog button, otherwise, I would have not bought it back to my blog. I think most of us enjoy our posts being shared, though, so it had to come back for me.

  4. I check out folk who click like on my blogs to see if I want to engage with them. However, it is the people who comment that I appreciate most and, with fewer than 100 followers I find them very precious, especially when we have long conversations. So, for me, blogs with comments are the most successful, although I haven’t done any statistical analysis to see if those with photographs rate higher than those without.

    1. Hi Julie. I used to check out the blogs of everyone that liked any of my posts, but I soon run out of time to do that. I would recommend that there is at least one image in a blog post because blog posts with images are 70% more likely to be viewed and read than those that do not contain images. I’ve not got the proof of that, because I’ve always included at least one image in all my posts (as far as I’m aware), but I’ve heard it said many times when reading blogging tips.

  5. An interesting post Hugh. I don’t look at my stats much, I suppose I should, but I have to say that it’s the comments I take more notice of & appreciate every one of them. I do agree with Sue Vincent’s comment here though that sometimes time is an issue and that pressing the Like button is just that bit of support to say I’ve been here.

    1. I wouldn’t concern yourself with the stats too much, Sam. The most important part of blogging is to enjoy it and keep it fun. I agree with what Sue said about the ‘like’ button, too. What I don’t agree with, though, are people pressing the ‘like’ button with no intention of reading the post. Some have said it’s a way of supporting a blogger, but I’m not sure most bloggers would see it that way.

      1. I’m still at the stage when I’m happy to get anything stat wise, it does interest me though when I see so many from different countries, that’s wonderful 😊 I’d love to have more time to spend reading blog posts, but that alone could be a full time job. I lose hours reading posts then find I have no time to write myself. Great discussion again though Hugh

        1. I had to find out the hard way to cut down my time on reading posts. Now, I set myself a limit and stick to it. If it means I don’t read all the posts, then so be it. However, what I do try and do is get around to all the blogs I follow at least once every few months.

  6. Hi Hugh – I find the bloggers whose genre is the closest to mine, (in this case more nature than walking since my blog is about walking but I write about nature treks) … it is those bloggers who seem to write the most genuine comments. The others just “like” most of the time, and while I don’t comment on every post I read, I have to laugh when I post something, especially a lengthy post, and I see a “like” pop up in the notifications area, just a few seconds after posting. At least give it a few minutes for this hot-off-the-press post to get cooled off!

    1. Lol, I know what you mean about those instant ‘likes’, Linda. It happens to me every time I publish a post, and it’s usually the same people (who never leave a comment) that do it. I can only presume they must have some kind of superpower to be able to read all the content in 10 seconds.

  7. Thanks or opening up this very interesting topic, Hugh. I value comments more than the number of hits, for the same reason you mention—you can’t know whether or not people actually read your post if they don’t leave a comment. And, of course, the comment needs to be meaningful, or to me, at least, it doesn’t really count. I welcomed your information about the use of Gutenberg. I passed it up this year in favour of using Classic Editor, but hope to give it a try soon.

    1. Yes, I seem to have a lot of readers talking about this subject. I’m always glad when I open up a debate and readers join in. I’m always interested in what they have to say.

      Do give the Gutenberg editor a try. There is a steep learning curve, but it’s great to use. I think it makes posts look even better. I’ve also heard that WordPress is withdrawing the classic editor in 2021. A long way off at the moment, but I wouldn’t want to start panicking when it does happen.

  8. As I started reading this post, I immediately thought about the most valuable part of my blog posts to ME, and that is the comment section. Reading comments to/about any of my topics and communicating with readers is a highlight of my personal blogging journey. So, I was glad (yet not surprised) how you approached the comment paragraph yourself, Hugh.

    I don’t make those “Top 10 posts”, because 1) I don’t want to re-post my own blog entries and 2) while I like my blog to be helpful, inspirational, and compelling (and read, liked, and commented to), I don’t really care about the statistics.

    “Great post!” Now, how do you do those emojis, or whatever they are called? 🙂

    1. Thanks, Liesbet. It looks as if many feel the same way about genuine comments and how they are the most important part of a successful post. When we start blogging, we often feel that nobody is listening, so it’s great when those comments start to come in. And, of course, it’s even better when we build our own blogging community and join other communities where we get to meet other bloggers.

      I stopped worry about statistics a long time ago. Good quality content is far more important.

  9. Comments certainly have more value than likes or views but I also know from my own recent experiences that not everyone has time to compose a thoughtful heartfelt comment on each post that they read.
    I guess over time we all get to know our readers and understand the value of their support regardless of how they choose or are able show it.
    Mind you if I ever figure out how to generate 20-30,000 hits a week without having to do anything illegal or immoral I’ll let you know, right after I finish setting up some sponsored ads 😀

    1. I agree, Norm. That’s why it’s impossible for anyone to leave a thoughtful comment on all the blog posts they read. What works for me is to leave a comment as and when I can. That may be just once every six months, but I think you’ll agree that it’s better than leaving no comments at all.

      I look forward to you sharing those secrets of 20-30,000 hits a week. 😀

  10. I may agree with almost every point of your deduction, Hugh, but as I don’t have a lot of followers, likes or comments, I’d like to stress the clue of the start point for evaluation.
    There should be a certain number of something (likes, followers, hits) from which a blogger might count his success and start collecting stats.
    So, according to that question, I would be grateful if somebody did a post \ comment about that “starting point”.

    1. In the beginning, I think hits and likes play a big part, Igor. However, as time goes on, many bloggers make the mistake of concentrating too much on the stats and not on their content. I think I asked difficult questions of you all in this post, but it’s been interesting to read the responses.

      If you’re looking for advice on gaining more followers and comments on your blog, then check out some of the articles I’ve written about the subject. You’ll find them by clicking on the ‘blogging tips’ button on the menu bar at the top of my blog. I hope they help.

      1. Bien sur, Hugh, some points are quite difficult for these who don’t pay much attention on that. Some bloggers rather write really good posts than promoting them. But my question was a first step of a big problem: WHEN does it become neccesaire to pay attention not just at a content, but also at promoting part.

        And yeah, I’ve read some of them and it’s worked a bit. But still having some problems with going further.

        1. I recommend that you start promoting your blog posts from day one. Share them across your social media platforms. Also, share other bloggers posts, too. That way, some of them will return the favour. However, the best way you can promote your blog is by leaving good quality comments on the posts of other bloggers. By doing that, you will become a part of their blogging community and will get noticed by other readers and bloggers who regularly leave comments on that blog. As a rule, I try and leave at least a couple of good quality comments on blog posts every day. Sometimes, I leave more, but there are also some days when I don’t blog at all. There’s nothing wrong with that because we all have lives outside the world of blogging. In fact, I only returned from a three-week blogging break earlier this week.

          I hope that helps.

        2. It took me at least six to nine months before I started seeing the results of all the hard work I did. It’s not something that is going to happen quickly (unless you’re very lucky). I’d give it at least six months. It also involves quite a lot of hard work and determination. By all means, write about it, but why not write a blog post about it and link it back to this post with a pingback? And, don’t only take my advice, but the advice of the other bloggers out there who also share free blogging tips. What works for me may not work for you, so it’s always good to check out other blogs that publish blogging tips advice as well.

        3. You’re absolutely right, it’d be better to write a summary post.
          Sure, I also read other’s posts containing blogging tips and try to get the most convenient to me.

  11. I can relate to your entire reflection, Hugh. I guess I would base the popularity of a post on comments. I really like the engagement and encourage it. And though I often will visit a blogger who has only liked a post, I’m finding that I have less time than I used to, and I’d much rather put my energy into those bloggers who engage – they deserve it. 🙂

    1. I agree, Diana. I stopped checking out the blogs of people who just ‘liked’ a post on my blog, a long time ago. I much rather use the time reading and commenting on the posts of those I follow. To be honest, I stopped taking any notice of who has ‘liked’ a post a good year or so ago. That also applies to who has liked posts on the blogs of other bloggers, too.

  12. I feel a successful blog post is one where you have helped or entertained your readers. This is very hard to gauge, but meaningful comments and interaction are generally a good indicator of success.

    1. Thank you for your thoughts on this subject, Lesley. I guess the comments can also confirm how a post has helped or entertained a reader? I know I get lots of comments thanking me for the help I’ve given, especially in some of my blogging tips posts.

  13. I agree with you, Hugh, that comments are a better gauge of success for a blog post than views. I have a post that went crazy on ‘stumble upon’ but had minimal engagement. I don’t count that as a successful post. If I get even one comment on something I write, I celebrate! I just went and looked at my 2018 stats and my highest viewed post was one I wrote in 2017. That surprised me and when I looked at it there were also a lot of comments. I’m going to declare this post a success!

    1. Thank you, Molly. StumbleUpon always worked for me, too, in bringing traffic to my blog, but I have no idea if it generated any extra comments. Sometimes, somebody will say they got here through Twitter or Facebook, or the blog of somebody else, but I can’t see any other way of knowing for a fact that comments have been left because of a referral. Of course, we should never complain about referrals because any amount of referrals are better than none, and I have no doubt that some posts beacome successful because of a referral. I was just left very confused as to how I should measure the success of a post when I was creating my top 10 list. I don’t think I’ll ever get to the bottom of it, but it’s great hearing all your views.

  14. I’m sure you’re right, but when your numbers are much smaller, like mine, there isn’t as much room for manoeuvre so it becomes very easy to fall back on likes. I know people ‘like’ and run, and it is sometimes painfully obvious, but I’d be delighted if one any of my posts “only gets a few hundred hits yet gets over 50 comments!” So it may be taking the easy way out but I will probably carry on using likes as my measure. The dividing lines between comments on posts are, for me, too small to be the basis of any meaningful analysis. I guess it’s horses for courses.

    1. It is, Clive, and everyone will have a different answer to the question I asked. I like the fact that I can separate good quality comments from the ones that have no real value. At least they go towards proving that my post has been read, whereas being told that a blog post has had 150 hits doesn’t necessarily mean that all 150 read the post. Of course, footfall is good, because those that come here may discover other stuff (like, for example, my book), but comments give me far more things to smile about, especially so because it proves I have written a good quality post that people have connected with.

      Thank you for adding your voice to the debate I started on this post.

  15. You bring up interesting points, Hugh. I think there are people who fit into the category of passing through without time to read. That’s never going to go away. I know for myself, whether I comment or not sometimes depend on when I get to the dance. If I’m late and the comments reflect everything I thought about as I read the blog, I don’t think it’s necessary to voice an opinion that’s already been expressed and have the author of the blog respond to something he or she already has. I guess I equate it to sitting in a meeting and after the topic has been presented a few questions answered, someone always seems to want to be heard simply because they feel they should be heard. That always bothered me so I suppose that’s why I’m sometimes here but not voiced.
    But that’s one person opinion. I’m sure others will feel differently.
    As for me , I’m never really concerned about hits. I like the comments because of the interaction but I really write just to write. If someone is moved to comment, I appreciate the interaction but understand wanting to support without having the time to respond. When I first started I always checked stats. I thought that was a measure of how successful my blog was. But then I remembered why I started this, how many fun people I found here and how rewarding it is just to write and express your thoughts with positive or meaningful feedback. For me, that’s enough. But I understand I’m probably in the minority..:)
    Once again….great post.

    1. I agree that people passing through without the time to read a post is always going to happen, George. What I’ve never been able to get my head around is why they still click the ‘like’ button? OK, some may say it’s to show support to the blogger who wrote the post, but is that really the right way to go about supporting fellow bloggers? I think I much rather somebody leave me a comment, say once every couple of months or so, than press the like button without reading the post and then run. I agree that there is not always time to leave a good comment, but then I go back to what I said about leaving a comment every few months or so.

      I don’t mind repeated comments at all. In fact, I’ve often left them, although word them differently. Very often, while I write the comment, I think of something else to say that may add value. It at least not only shows I’ve read the post but also read the comments left by other bloggers. However, I realise that we don’t always have the time to leave a comment. What I now do is to try and leave at least one comment a day (so seven comments a week). I see that as far better as leaving none at all, and I know just how much people appreciate comments being left on their posts.

      I love your thoughts on why you started a blog and how you remembered that reason when you found yourself always checking the stats.

      Thank you so much for sharing your thoughts with us on this subject, George.

  16. I think it’s safe to say I’ve never had a Top Ten Blog Post…measured by any yardstick. If I think about the statistics too hard, I wonder why in the world I’m still here… so I don’t.
    I get very few comments, but they’re from strangers I’ve come to know and like even though we’ll never meet in the real world. And therein lies the magic 🙂

    1. I have published ‘Top 10 Blogs posts’ posts over the last few years; all based on the number of views the posts got. This year, however, I really got thinking if I was doing it the right way – hence this post.

      I’ve written, too, about blogs stats and why they shouldn’t really matter. I truly believe that if we get too caught up in the stats, then blogging does lose its magic.

  17. This is very wise thinking, Hugh. I agree that the needs and desired outcomes of each blogger are unique. I also agree that what we each focus upon is, and should be, quite different. For me, I quit looking at my blog stats longs ago as they were unable to give me a true picture of what is most important to me. I also agree about hits and comments being quite different. My most read post is one that has the least comments of all! Wishing you a wonderful year ahead!

    1. It’s interesting that you say that your most read post is the one with the least comments on it, Donna. Have you measured that by the number of hits the post has had, or by something else? I’d be interested to know, and hope you don’t mind me asking the question.

  18. I measure the success of a blog post by the kinds of comments on it. Quality, substantive comments equal quality blog. I also never try to figure out which are more successful. I know there are a certain amount of people who will read and a certain amount who will not. Judging my work is done before I hit publish. I know the best work as I create it.

    1. Thanks, John. It seems many of us think that it’s all about the good quality comments that posts get that go towards making a post successful. I can see a common-thread forming in the comments being left on this post.

  19. I’m not sure, Hugh? I tend to judge successful posts by the comments which show they have read the post and the comments are related to the post. Oh heck, I don’t even know if that sentence made sense. argh…

  20. I have come across many blogs with meaningless comments, probably thrown in without actually reading the post. Comments do not make a post successful. If it is saying something of consequence, it would remain alive for many years and a popular post that speaks to the readers is the real yardstick, to my mind.

    1. I agree with you that not all comments make a blog post, successful. Like you, I’ve read many posts that contain lots of comments, most of which say nothing about the content or subject of the post. Occasionally, I see the same comment from the same blogger, usually nothing more than ‘Great post’ on lots of blogs which clearly show that they are only interested in ‘link-dropping’ rather than reading the contents of the posts.

      Thank you for sharing your thoughts with us, Balroop.

  21. I only did a top ten post because, for once, I beat the dog to the top spot… based on new views this year alone. In fact, the most successful posts as far as I am concerned fall into two categories. The first is purely selfish.. did I manage to convey a difficult concept in a readable way? The second can only be measured by engagement. Did I get someone thinking, shed light, touch someone or help hem feel less isolated? If I did, that is a successful post and as a lot of reaction comes to me through email instead of into the comments, there is no way of measuring…nor would I want to.
    As to the like button. I follow a lot of blogs, work seven days a week, then come home and write. I read as many posts as I can, and leave comments where I have something to say… otherwise, I hit the like to leave a footprint.

    1. I remember reading that in your post, Sue. It was certainly something to smile about.

      Thank you for sharing with us your thoughts on what makes a post successful. You’ve opened up new doors (and something I never thought about when writing the post) on why a post should be considered successful. I guess it all comes down to how each of us measures success. We’re always going to get lots of different answers. The comments in this post have already proved that.

      I see no problem in hitting the ‘like’ button, providing the person pressing it has actually read the post. To be honest, I no longer take much notice of who has ‘liked’ a post on my blog or on the blogs of others. What matters more to me is that somebody has read what I have published and that it has connected with them.

  22. I do think that comments are a better measure of the success of a post than hit counts. As far as leaving likes or comments, I’m going to have to just say “ditto” to what Kat said above. She articulated almost exactly the way I think about commenting.

  23. I am always confounded by why some blog posts are more popular than others. Seems if you put photos, and few words, you get more Likes, but I just think those are superficial Likes. I wish the Like button would go away, and I suppose I could remove it, because it wouldn’t make much difference to the number of reblogs, since I think my reblog numbers are pretty dismal anyway. I do try and leave well-thought out comments, becaus I figure if the writer took the time to write the post, I should at least take the time to ponder it, and leave my thoughts. I thought when I started all of this blogging, that is what blogging was about – not about numbers. My most frequently read posts are 1) Prepping for a colonoscopy, and 2) waiting n line to meet Kai Green. Go figure?!

    1. I’m guessing those posts are getting lots of hits because of the keywords in them? Do you know how many have actually read those posts, though? Or are you basing ‘frequently read posts’ on the number of comments that have been left on the posts?

      You’re right in that blogging should never be about the numbers (and I’ve written blog posts about that subject), but posts like ‘My Top 10 posts of 2018’, etc., etc., need numbers to be able to put the post together. Then again, you could just start asking too many questions (like I did) and abandon publishing the post altogether.

      Thank you for sharing your thoughts with us on this subject.

  24. I’m no expert but as a follower of successful bloggers, I judge a single blog or a series as successful by the number of comments it receives. If people are interested and impressed by the post to leave a comment, then it gained the needed attention (e.g. successful). In my case, I think a post is effective if I get more than two comments. I too find individuals that always ‘like’ but not comment suspicious. Perhaps because I’m guilty of hitting the ‘like’ button of a blogger I regularly follow, but don’t have time to comment or even read completely. My question to you Hugh does it matter what the criteria are for selection. It is your top 10 and your criteria no matter how subjective it is.
    On another subject, I like your new look on your blog page. It has a cleaner and more appealing look than your previous. Are you using the new editor or the previous one from WordPress? HUGS

    1. Thanks for your input and sharing your thoughts into this subject, Chuck.

      When it came to putting my ‘top 10 posts of 2018’ together, it did really matter to me as to which criteria I should use. Why? Because I didn’t want to publish a post that I could not 100% guarantee was the correct information for my readers. I decided, therefore, not to publish the post at all. In fact, I’ve seen a lot less of these types of posts this year than in previous years. Maybe, other bloggers have been having the same thoughts as me?

      Thanks for the feedback on the new look blog, Chuck. It’s something I worked on over the Christmas and New Year holiday, while on my blogging break. This post (and all future ones) has been created using the new Gutenberg editor. I’m still getting to grips with it and still learning how it works, but I think it gives blog posts a far better look than the classic editor (which I understand WordPress are withdrawing in 2021).

    1. It’s the company of the various blogging communities that certainly make the difference, Tom. That’s why I can’t understand those bloggers who say they don’t have the time to belong to blogging communities.

      1. I have a hard time understanding people who say they don’t have time to blog, let a lone belonging to a community. Personally, I find being a part of a community more rewarding than any set of numbers I find on my blog.

  25. I never press ‘Like’ without having read the post, because I need to know what I am associating myself with.

    I also don’t gauge success based on “Views” because views of photos distorts that number. So, that leaves comments. I pay attention to them, I read and I always work to respond.

    1. That’s a great point, Dan. I’m sure many of us have maybe ‘liked’ something that we haven’t really checked out. I did think about adding a line to a post that said “Please do not like this post’ and seeing what happened. However, I realised that it probably would not prove much other than to make people look silly (including myself), so I pulled the idea.

  26. I’ve always been leery of hit counts and that’s one reason I’ve held back from sharing my top posts. I’m pretty sure I have 2 or 3 drafts that I abandoned as I took a closer look at the stats and started to question what I saw. I guess success could be defined by each individual blogger? For me, I would prefer to have people reading what I write, not just clicking on and off my post. I wrote it to be read, which is what I think most bloggers want? I’ll admit that comments trip me up and remain the bane of my blogging existence. I don’t want to leave a lame “great post” comment and yet sometimes I’ve made the mistake of reading the comments that came before me and as is the case in my everyday life, if someone voices my thoughts (or close enough), I remain silent. This is partly due to my personality but it is also the result of too many years of meetings that drag on because people are just repeating what’s been said over and over again. As always, I find these posts very interesting, Hugh, and would like nothing more than to have more of these conversations with you! 🙂

    1. I think you’re right in that each blogger will define the success of a post differently. I don’t think there is any correct answer, but it’s interesting to read what everyone has to say.

      I agree with you that I don’t know why anyone would write a post and not want it to be read. I can’t see any point in that. As bloggers, we all want our words to be read, don’t we?

      I’m not always afraid to add something which has already been said. I may word it differently, or even add a question so I wouldn’t let that from stopping you leaving a comment. I’ve never minded comments along similar lines from different bloggers because all bloggers crave comments, don’t they?
      However, lame comments are of no good to anyone, and should always be avoided.

      Thanks for the lovely comment about having more conversations about these types of posts, Kat. I’d love to be able to do that. Maybe I should think about setting up a webinar, or something along those lines? Something to think about.

      1. A webinar would be cool! I know that I need to remember that unlike real life where I remain quiet and sometimes get talked over, when I make a comment (whether it’s been said before or not) that it (hopefully) will be read. 🙂 This is something I really need to work on!! (This and Twitter but we won’t go there now!!!)

  27. I am guilty of clicking ‘LIKE’ when I’ve read a post, even though there may be nothing written that I want to engage with – so I’m aiming for more comments and less likes in 2019 – starting now 😉

    1. I think we’re all guilty of that, Eileen. And I see no problem with hitting the ‘like’ button, providing we’ve read the post and enjoyed reading it. Sometimes, there may not be much else to add that’s not already been said. However, I see reading a post and not leaving a comment as better than leaving a comment that has no value for the person who wrote the post.

      I’ve now started leaving comments that add value and/or ask questions. However, if I don’t have anything to add, then I won’t be frightened to not leave a comment or a ‘like.’

  28. I think much like you, Hugh. I measure the success of a post by the number of interested comments I get on the post. I don’t take much notice of likes at all. I like engaging with other bloggers. I nearly always comment on posts I read. If follow bloggers whose content interests me and, as a result, the post will nearly always result in me feeling a need to participate in the discussion. Sometimes a post provokes questions I would like answered.

    1. And that all goes towards a fantastic blog post, when it raises questions from readers, Robbie. Some of my blog posts get few comments, yet loads of hits. I guess that may have something to do with certain popular keywords I’ve used in the title of the post or in the post itself. But, then again, maybe it’s something else about the post that has attracted so many hits.

      Thanks for sharing how you measure the success of a post.

  29. You’re touching on the deep mysteries of blogging here, Hugh. I’m finding that big numbers for my posts usually have to come from the generosity of a large site picking it up and sharing it with their multitudes of readers. Sometimes readers follow the trail of breadcrumbs back to me. (But sometimes not!)

    1. Thanks, Michelle. I can’t see any way of us ever knowing who has read a post (unless they leave a comment that proves they have read it). Of course, some of those people who get to us through a referral will read the post and leave no comment. I just wish there was a way of knowing how many actually read the post against those who quickly left. You’re right. I seem to be touching on a real blogging mystery, one that will probably never get solved.

  30. Another down to earth reminder for us all to think about why we are blogging and how to respect our fellow bloggers. Comments are best of course, but LIKE is still handy, we may have read a blog, enjoyed it, then the oven starts beeping or it’s time to go out and we want some way to show we visited and enjoyed, perhaps returning later to make an intelligent comment! ps following the trail to the blog of someone who has LIKED your blog can be amusing; you may be sure they could not possbly be interested in your blog and you are certainly not intesreted in theirs.

    1. I’m sure the ‘like’ button has many uses (and thank you for reminding us), but I do think it would very useful if you could not click on it until you’ve been on the page for at least a couple of minutes. That way, those in a rush, and simply wanting to take away their guilt of not having time to read a post (or think that the blogger who wrote the post would fall out with them for not reading) would probably start blogging without feeling any guilt or causing any stress to themselves. It would also go get rid of a lot of the ‘link-droppers and run’ brigade. Maybe it’s an idea I should put to WordPress?

  31. I was thinking the same at the end of the year …
    My ‘most popular’ were things like the black and white challenge post… But not really a post about something I’d want to shout out!
    Yet the ones with the discussions and decent comments… Those I’d say we’re more popular because they hit home to some one!

    1. I agree that some posts are going to be popular because of the subject of the post, but it does make me wonder if, sometimes, it’s just ‘keywords’ that make a post more popular with the number of hits a post gets even though people have ended up there by mistake and may not even read the post. I can’t see why that would make a post more successful but, hopefully, somebody will let us know in the comments.

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