I’ve recently read lots of the traditional ‘Top 10 Blog Posts of 2018’ posts we see at this time of the year. In fact, I was going to write and publish one myself but was stopped in my tracks when I began to question if the list I was going to publish did truly reflect my top 10 blog posts of 2018.
Should it only be about the number of hits a post gets?
Most of the bloggers who have published ‘Top 10 Blog Posts of 2018’ posts, I’ve read, have based their list on the number of hits the blog posts achieved. That had me questioning if that was the right way to go about compiling a list. After all, a blog post may have had thousands of hits, but how many of those readers who landed on the page of the post actually read the content or even commented on it before moving on? Does the number of hits equal success?
Does landing on a blog post by mistake make a post more successful when we don’t even read the content?
Search engines are great when looking for something in particular on the web, but how many times have I clicked on a link and then moved on quickly after realising that the page I’ve landed on is not what I was looking for? I’ve lost count of the number of time it’s happened, but it did make me question whether that click I made should go towards making the post more successful because I had landed there by mistake and didn’t read the content.
Volume V’s Sales
Let’s have a look at it another way. Take two identical shops: one that gets hundreds of customers a day, because of it’s location or its large advertising budget, but gets few if any sales a day, and the other that receives a much smaller number of customers, because of its location or smaller advertising budget, but gets a high volume of sales. Which of the shops is the most successful?
When do comments not equal success?
If I had compiled my ‘Top 10 Posts of 2018’ post based on the number of comments every post got, compared to the number of hits, my top 10 list would look very different.
For example, my most ‘hit upon’ post of 2018 did not get any new comments or ‘likes’ left on it last year. Yet my 32nd ‘most hit’ post of the year got three new comments and six new ‘likes’ left on it. Which one should be considered to have been the most successful in 2018?
Of course, most of us realise that the comments we leave have to add value to a post or prove that we’ve read the post if they are to be considered as valued comments. Comments such as ‘great post’ or ‘great idea’, or which are nothing but a line of emojis, don’t give any value to the author of the post or the person who left the comment. Should those types of comments then not be counted towards the success of a post?
When is a ‘like’ not a ‘like’?
As for the number of ‘likes’ a post gets, I had to disregard ‘likes’ as making my own posts successful after discovering in the comments section of my blog post, Is It Time To Remove The Like Button From Your Blog, that many readers simply click the ‘like’ button to show support to a blogger regardless of whether they’ve read the post…or not!
In fact, misuse of the ‘like’ button seems to be quite widespread in the blogging world, with some readers even pressing it to take away the feeling of guilt for not having time to read and comment on a post.
Some even see the ‘like’ button as nothing but a free promotional tool for their own blog without ever having to read a post. Leave a ‘like’ and, fingers crossed, it will bring in some new visitors.
If you’re wondering why I still have the ‘like’ button at the bottom of all my posts, it’s because I discovered (and was told by the WordPress) that it is connected to the ‘reblog’ button. Remove it, and the ‘reblog’ button also disappears from your blog posts.
At the end of the day, I guess it’s entirely up to the blogger concerned in how they measure the success of a post. However, if a blog post only gets a few hundred hits, yet gets over 50 comments, doesn’t it prove that the post has been more successful, because it’s been read, than a post that gets thousands of hits, yet very few comments?
What do you think? How do you measure the success of a blog post?
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