7 Things You Can Do To Make Your Blog Posts Standout And Get Read

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Have you ever spent hours researching and writing a blog post for it to then get very few (if any) readers or comments?

Have you ever been deflated when all your hard work and time put into writing a post ends up giving back little if any reward?

Here are seven things I do to ensure that my blog posts stand out and attract hundreds of readers and comments.

Blog Post Titles

I mentioned this in my recent post 7 Ways To Get More Readers To Your Blog. The title of a blog post can be the most critical factor into whether somebody reads your post and/or leaves a comment.

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Image Credit: Pixabay

If the title isn’t eye-catching, then you could be losing hundreds of readers.

First things first, though, always ensure your blog post has a title before hitting the ‘publish’ button.

That may seem like common sense, but I often see blog posts without a title, resulting in WordPress giving the post a random number as the title instead. It not only looks strange, but unprofessional.

Of course, it’s easily fixed, but too many blog posts without titles can put readers off from continuing to follow a blog or reading any new material.

Always ensure your blog post has a title before publishing or scheduling it.

If you’re stuck for a good blog post title, ask yourself what title would make you want to click the link to read the post you’ve just written.

Once you have your title, try inserting it into a headline analyser and see what score it gets. The higher the score, the more likely your blog post title will attract search engines and readers. I use CoSchedule for this. Click here to try it out for free.

Add An Excerpt To Your Post

For those followers who get an email notification of your new blog posts, adding a fascinating excerpt to the post can also entice readers to then click through to read the post.

Where possible, I always ask a question when writing an excerpt. For this post, I’ve used –

‘Having trouble getting visitors to your blog? Here are 7 things I do that have resulted in thousands of readers reading my posts and leaving comments.’

The more you make the excerpt alluring, the more readers and comments your post will get.

The excerpt box can be found under ‘More Options‘ in the settings menu that appears when you are composing a post.

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Making the excerpt to your blog posts enticing results in more page views and comments.

Opening Line/Paragraph

Just as the excerpt to your post should be enticing, so should the opening line or paragraph. If your opening line or paragraph is not attractive, then readers are more likely to move on or skip over the post without leaving a comment.

I often begin my blog posts by asking a question. That question will have an answer or answers that many readers will want to find out.

Again, ask yourself what opening line or paragraph would make you want to read and comment on the post you’ve just written.


Like many other bloggers, I believe that images or photos added to a post make it far more inviting to read.

In fact, blog posts containing images are over 70% more likely to get clicked on and read than those that do not include any images.

Adding images or photos also help break the post up and help rest the eyes of readers.

However, be careful when adding them. Large images can slow down the speed at which your blog post opens. If your blog takes too long to open, many readers will move on rather than wait for everything to download.

Click here for a great tutorial on the recommended sizes of images and how to resize them.

Be Kind To The Eyes

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Image credit: Pixabay

You may have a brilliant blog post title and great excerpt to entice readers, but if the body of the post isn’t kind to your readers’ eyes, or not attractive to look at, many will move on quickly.

A few things to consider about the body of your posts are –

  • Is the font the right size so that your readers do not have to squint to read it?
  • Can the font be seen clearly?
  • Is the background colour of your blog gentle on the eyes?
  • Are there enough paragraphs in your post so that it doesn’t look like a massive block of uninviting text?
  • Is the spacing between each paragraph correct?
  • Does any of the text run into any of the images you’ve inserted on the post, resulting in paragraphs breaking up in the wrong place?
  • Have you lined up images correctly, so they are in line with the correct text?

I’ve found that a good rule to apply to a paragraph is to never have more than four sentences in it. This helps break up a post nicely and makes reading really comfortable.

Finally, always preview your post before publishing it so you can correct any issues.

Add Sub-Headings

Inserting sub-headings, especially in long posts, can break up a post nicely, giving readers a more enjoyable and comfortable read.  They’ll be more likely to keep coming back if they’ve found reading your posts a pleasant experience.

As you’ll see from this post, I’ve changed the colour and the size of the font to the sub-headings I’ve added. This also helps make the post look inviting and friendly to read.

When To Publish Your Posts

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Image Credit: Pixabay

As you publish more and more posts and visit more and more blogs, you should get an idea of when are the best days and best times to publish your blog posts.

In my recent post, 5 Ways You Can Save Time When Blogging, I talked about ‘high peak’ blogging times. What I mean by ‘high peak’ blogging times are the times of the day and the days of the week when you feel that the blogging world is at its busiest.

For example, if most of your readers are based in the U.S.A (and you’re based in the UK) the best time to publish your posts would be between 12:00 and 17:00 GMT. Why? Because it’s believed that mornings are the peak reading times for many readers.

Remember that your posts will appear on the WordPress Reader of the bloggers who follow you, but will slowly disappear as more and more posts drop onto the reader.

I’ve read many articles about when is the best time to publish blog posts, and most of them have said that the best publishing day is Monday at 11 am EST. However, until you know where most of your audience is, this will differ for many.

What do you do to make your blog posts stand out and get read? Please share your tips in the comments section.

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Author: Hugh W. Roberts

My name is Hugh. I live in the city of Swansea, South Wales, in the United Kingdom. My blog covers a wide range of subjects, the most popular of which are my blogging tips posts. If you have any questions about blogging or anything else, please contact me by clicking on the 'Contact Hugh' button on the menu bar. Click on the 'Meet Hugh' button on the menu bar of my blog to learn more about me and my blog.

118 thoughts

  1. Awesome pointers, Hugh. This post really proves that you know well of what you speak, and it’s because you are so successful that your posts are visited and re-visited. I had no idea about most of these technologies, like CoSchedule; again, this shows that you are on top of the blogging game. Bravo and thank you for sharing what you know, as always. Hope you have a wonderful week!

    1. What lovely compliments, thank you so much, Leigh. Most of the tips I share have been picked up by me from other bloggers. I always try them out first. If they work for me, then I share them.
      I’m always very happy to help fellow bloggers.

    1. Yes, it can be confusing, can’t it Miriam? However, I use a world clock app on my iPhone. Once I knew where most of my readers were based, it told me what time to publish my posts. I’m glad I found it.

  2. Writing short paragraphs is still something I find difficult. I want my posts to be a narrative, and short paragraphs can interrupt the flow. I know that they have to be short, though, when I visit other blogs and see blocks of texts. There’s nowhere for me to rest and think over the information I’ve just been given.

    I write the title first. Even if it’s not the final title, it’s still got a title.

    1. My rule of making a paragraph no more than four sentences seems to have worked for me, April. Of course, it does also depend on how long those sentences are (I will sometimes use more) but sold blocks of text are not very inviting to many readers. Sub-headings can help break paragraphs up. Go with what works best for you and the type of writing you do. However, and like you say, step back and look back at your own posts when you come across the body of a blog post that doesn’t work for you. It’s the way I learned to present my own blog posts. When WordPress launch the new Gothenburg editor next month, putting posts together will become a whole lot easier.

      That’s good advice about writing the blog post title first. In fact, if I don’t have a title, I normally can’t write the post.

  3. Thanks Hugh, I enjoyed your tips especially the excerpt one, I never knew what that did. I always remember reading on one of your posts about not having the whole post available by email when it was published so that readers had to actually click the link to go to the blog to read it all. That one was gold!! As always clearly written and easy to understand. 😊

    1. The excerpt box seems to be something not many people either knew about or how it worked, Debbie. It’s great to share these little gems of the ins and outs of WordPress. The other post you mentioned is one of WordPress’s best-kept secrets. Of course, I have to reveal these secrets and help out where I can. I’m glad my posts are helping you on your blogging journey. I’m always delighted when readers tell me how helpful my posts have been.

      1. Always good to learn something new from someone who is down to earth and speaks our language Hugh! And with no other agenda apart from wanting to share information. Kudos to you 😊

  4. Great suggestions, Hugh. I didn’t know about excerpts. Two other things that make me not want to read a post — popups for newsletter subscriptions (or anything else, come to that), and gifs. Those tiny videos repeating infinitely drive me away.

    1. I’m with you all the way on both those annoying parts of blogging, Audrey. Popups are a constant problem, especially when they keep popping up and there is no way of saying ‘no thank you’ and to click a box that says ‘do not show me this popup again.’

      I’m also not a lover on gifs on blog posts. They are too distracting for my eyes and always end up stopping me from enjoying reading a post. I’d ban them if I could.

  5. Hi, Hugh – I met up with two other bloggers this past weekend, Janis (from Retirementally Challenged) and Kathy (from Smart Living 365). We all gave a shout out to your blogging tips – we have each found them to be very useful. This post is no exception.
    Thanks for your steadfast commitment to helping other bloggers.
    BTW – I believe that my Spam/Moderation Folder Dilemma may now be solved. When you have a chance, please give it a try. Fingers crossed!

    1. I thought my ears were burning, Donna. Being given a shout out at meetings is a huge compliment. It shows how much a blogger and his/her posts have penetrated into the blogging world. It’s a huge compliment, thank you to all of you. I hope Janis, Kathy, and you enjoyed meeting up.
      Great news about the spam/moderations folder over on your blog. I have a new post from you in my email box. I’ll be over to read and leave a comment.

  6. Such excellent info here Hugh I’ll just have to add this post to my next writer’s links post. 🙂 I can’t tell you how many times I’ve received a blog notification and there’s no headline but a numerical instead. And I’ve had to stop following blogs who use colored backgrounds and choose fonts that blend right into them. Thanks for posting the protocol. 🙂 ❤

    1. Thanks, Debby. I always appreciate you sharing my posts on your writer’s links post, as well as on Social Media.

      No ‘titled’ posts seem to be a problem. I see it happening a lot. They can end up losing a blogger a lot of readers. I don’t know about you but I always give my posts a title first before writing it. Then, if I feel it needs changing, change it before hitting the ‘publish’ button. At least it has a title rather than ending up being a row of numbers that tells us nothing about the post.

  7. Great idea with changing sub-title font and color, Hugh. Another blog suggested adding descriptions to your pictures through photo editor. This is especially handy when promoting your books.

  8. I am getting back into blogging and I am just lazy when it comes to sub headings, ok they aren’t suitable for every post) and I try to remember the excerpts. I guess that’s just habits I have to take…

  9. Great tips, as always, Hugh. A few bloggers I follow don’t resize their photos, so it takes forever to load the post. And, not only that. Since I’m on limited data, those posts chew through so much, I don’t go to them anymore, unless I have free WiFi at the library or a friend’s place. It’s hard to keep track of all these differences among bloggers and plan around it. 🙂 Same with Facebook.

    And, I have problems on my iPad with certain blogs, so I read those on my computer. Often that’s not the blogger’s fault, but Safari or WordPress messing things up.

    1. I gave up on using Safari when using WordPress, Liesbet. I had no end of problems with it. Not even the Happiness Engineers at WordPress were able to fix the problems. For me, Chrome seems to work far better.

      The new editor coming to WordPress next month will make it much easier for users to resize images. I don’t know about you, but I can’t wait long for a blog post to download. I soon get fed up waiting for images to load and soon move on.

  10. Thanks for sharing a wealth of excellent information with fellow bloggers. I learned a few new tips this morning and I shall implement them in a timely fashion. Great Post!! 🙂

  11. Titles and excerpts are my areas of needed improvement. Thanks for the tips, Hugh! I’m definitely going to work in these two areas. 🙂

    1. lol, that’s the trouble with the WordPress Reader, Sue. If you’re not logged in to WordPress and using it when somebody publishes a post, you could miss the post. That’s why Chris’s tip earlier on is such a great tip.

  12. 🙂 I strongly agree, Hugh.

    The first thing that always captures my attention is the title of the blog post.

    And unfortunately, some bloggers have adopted the habit of using fonts that are way too small to read.

    Fantastic blog post, my friend!

    1. Thank you.

      The new Gutenberg editor will have a feature where bloggers can play around with the size of the font on their posts, Renard. It’ll make it much easier for us to resize font compared to what we can currently do with it. Good news!

  13. Lots of great advice there.
    I also think, and talk from experience, if you don’t really have something to write about, either waffle away and don’t expect readers, or wait until you have something postworthy!!!

    1. Content is king, Ritu. The title of the post can be the best yet, but if the content is boring, uninteresting, or have nothing to do with the blog post title, then we can say bye-bye to many readers. We should never force ourselves to write something just to publish a blog post. Readers can always tell when the heart isn’t in the writing.

      1. Definitely true there Hugh!!
        I started out writing and postings because I felt I had to, but slowly realised it’s the pieces that have heart are the appreciated ones 💜

        1. We should never feel obliged to do anything, Ritu. Sometimes, I find myself not in the mood to write posts or read and comment on them. I rather stand back and go and do something else rather than write or read anything when my heart is not in it.

        2. I think that’s a trap many of us fall into as newbies. Fearing we will sink if we aren’t everywhere all the time.
          I’ve learned.
          And meaningful interactions in heartfelt posts mean more than numbers too. 💜

        3. Spreading ourselves too thinly doesn’t work. It’s impossible to be everywhere. You’re right, it’s a lesson we all lean.
          And couldn’t agree with you more about meaningful comments. They make all the difference and are not seen as being spammy.

  14. Timely reminder points as I’ve just started afresh Hugh. I’ve been a bit fast and loose with listening to advice but crashing a blog after deliberately not following any of it was probably an inevitable end result. Will do better this time. Probably.

  15. This is great advice, Hugh. I also encourage readers to become email subscribers. Most people do not check their WordPress reader as often as they check email, so by collecting email subscribers you reduce the chance of your article sifting to the bottom before it is seen.

    I also totally agree with having a font that is easy on the eyes and large enough to see. I have clicked away from many articles because the type was just too small or had a weird color contrast that was hard to look at.

    1. Thanks, Chris.

      I’ll be honest and say that I never use the WordPress reader. It stresses me out too much always trying to get to the top of it, so your point about subscribing to emails is a great tip, especially if you don’t want to miss any posts from certain bloggers.

      Blogs that produce stars in front of my eyes or need a magnifying glass to read, are a ‘no-no’ for me. I’ve seen some really weird colour and font combinations and ask myself why on earth the blogger went with that combination.

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