You’ve written and published your best ever blog post, yet hardly anyone is reading it or leaving you any comments. It’s a situation that every blogger will go through at some point.
I remember how disappointed I would get when posts I’d taken days to write got hardly any visits or comments. I felt as if I was talking to myself. I had to find ways to promote my blog without spending any cash.
Here are seven methods I have been using which have helped me to promote my blog for free, and which have bought me thousands of new readers.
There are some very generous bloggers out there who are always on the lookout for bloggers who want to promote their blog posts for free. Yes, for free!
Many run weekly link-ups where they encourage other bloggers to leave a link to one of their own blog posts. These links-ups can attract hundreds of links, many of which will lead readers to some interesting articles such as recipes, blogging and writing tips, health tips, arts and crafts, short stories…the list is endless.
By adding a link for your post to a link-up, you may see an increase in visitors to your blog, but don’t forget to visit some of the other bloggers who have also left links.
If you’re lucky enough to get your link and blog post featured the following week, it could bring even more new visitors to your blog. It’s happened to me, so why not for you? Get linking!
Here are a couple of links-ups I participate in.
Join A Blog Party
Blog parties are a great way to promote your blog to other bloggers and for you to discover new blogs to follow. This is a place where the host will either invite you to leave a link to your blog, or to one of your own blog posts.
I’ve hosted and joined blog parties and have always found them to be successful. However, the rule is usually that if you leave a link to your blog, then you must at least visit some of the blogs of other people at the party. It’s a great free way of not only promoting you and one of your blog posts but also for making some new friends in the blogging community.
There’s a blog party taking place on the weekend of 25th/26th August which is being hosted by author and blogger Sally Cronin. Click here for all the details. Tables are now fully booked, but Sally will be delighted to welcome you to meet all her guests.
A pingback is a link inserted into a post that when clicked on will take the reader to another webpage. They are mainly used to connect to another website or blog post where the subject is similar to that of the post being read. I’ve used some pingbacks in this post.
SEOs such as Google and Bing like pingbacks. If there are some pingbacks in a blog post, they will generally move the post up the search engine results page, but only if the links work and are genuine. However, don’t overdo pingbacks in a post. Too many, and the search engines will relegate your post and push it down the search results page.
If you link to another blogger’s post via a pingback, it will appear as a link to your blog post in the comments section of the post you are linking to. This, in turn, may bring more visitors to your blog when other readers click on the link.
However, not all bloggers allow pingbacks to their posts. If they do, many may come back and thank you for linking to their post. Some may even link-up to one of your blog posts in the future by way of a pingback.
You can also use a pingback to link back to one of your own posts. However, only do this if the subject of the posts is similar to the one you are linking back to. Never insert links to your own posts (or those of other bloggers) if there is no clear theme to the post you are linking to.
Not sure how to create a pingback? Click here for a step by step guide.
Many bloggers are often on the lookout for guest bloggers. I’ve had people write guest posts for my blog. It’s a fantastic free way to get you and your blog in front of a brand new audience.
However, before you write that guest post, ask yourself if it’s worth writing. For example, are you writing for the right audience? Will their readers find your article interesting? Are there any restrictions on word count or what you can write about? Is the blogger you’re writing the post for asking for anything in return?
Chose wisely when spending your time deciding which blogs you’re writing guest posts for. Always ensure it’s going to be published in front of the right audience; an audience that will want to read more of your posts and visit your blog.
Just like never being afraid to turn down an invitation to write a guest post, don’t be scared of approaching another blogger to ask if they accept guest posts. You’ll be amazed at how many bloggers do accept guest posts even though they don’t advertise it.
The sharing buttons at the bottom of blog posts are free to use, so every blog should have them. At the very least, you should share your blog posts to all your social media accounts.
WordPress has a feature that will automatically share your posts to your social media accounts. Click here to find out the details.
While I don’t recommend that you have more than three primary social media accounts (so as not to spread yourself too thinly), you should share all your posts on the social media platforms you have accounts with.
Likewise, if you share the posts of other bloggers on your social media platforms, in turn, some may share your posts on their social media accounts. Again, this could result in lots of new visitors to your blog.
Social media often demands a lot of time to work correctly (that’s why I recommended that you should have no more than three primary social media accounts). I’ve found that the more time I give a social media platform, the better the results are in getting traffic from it to my blog.
Shall We Talk?
There is no doubt that leaving good quality comments on other blog posts will get readers coming to your blog. Plus, it’s free to do.
Whenever I see a great comment that asks questions or has added value to a post, I will go and pay a visit to the blog of the person who has left that comment.
Beware, though, leave too many short comments that add no value whatsoever to blog posts, and those comments can have the reverse effect. Comments such as ‘Great Post’ or ‘Thanks for writing this’ or which are just a line of emojis, can often look spammy.
Leaving comments that add value (and which clearly show you’ve read the post) are one of the easiest free ways you can promote you and your blog. You want your blog to look like it’s a place of great quality posts, don’t you? Then leave good quality comments on the posts of other bloggers.
Take Up A Challenge
Blog challenges can be found all over the blogging world. They usually come in the form of a writing or photography challenge (others may also be available).
Hosted by other bloggers, not only can they get you producing great blog articles or photos that you would otherwise have never taken, but they also help in that they put you in front of a whole new audience, for free!
Using a pingback, you link your post back to the post of the blogger hosting the challenge. Once there, your pingback may attract other readers and participants to your blog.
Many of the blog challenge hosts will promote those who have participated by including them in a round-up post. Some also reblog some of the entries. Other participants may also visit and comment on the post you published as part of the challenge. They may even follow your blog!
Here’s a list of some of the blog challenges I have participated in, which helped me attract hundreds of new readers and followers to my blog.
What do you do to promote your blog for free? Please share your tips with us in the comments section.
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