How To Become A Successful Blogger: Part 4 – Why Republishing, Reblogging and Rescheduling Your Posts Always Work

Take a look at the posts you’ve published in the early days of blogging and many of us would see that most of those posts received little attention compared to the posts we’ve recently published.

I find it such a shame that some of the posts from our early days of blogging get little attention. There could be a ‘gold nugget’ of a post you wrote last year that if republished, reblogged, or rescheduled could bring lots more comments and likes, as well as new followers.

Let me give you one such example of a post I republished last October. Take a look at the details below.

Post: The Day I Almost Married Lara Croft.

Originally Published: May 2014

Number of likes: 13

Number of comments: 23

Republished: 18th October 2015

Number of likes: 82

Number of comments: 117

Okay, I know some of you are going to say “but Hugh, you had more followers when you republished the post, so it’s no wonder the post got more attention” but that’s my point. I really enjoyed writing the post and 17 months later I wanted to bring it to the attention of new followers since it had been originally published.

By republishing the post, I did lose details of the original 13 people who liked the post, as well as the 23 comments that had been left. Of course, anybody could have come back to me and said “I’ve read that post before”, but given the 17 months time difference I wasn’t too concerned by it. But why did I choose to republish rather than reblog, or reschedule the post?

I wanted the post to have a new look and feel. I made a few adjustments to the original, added more tags to it (something I later learned helped bring more readers since the post was originally published) and added an image I much preferred.

Had I reblogged the post then whilst I could have edited it and then reblogged it, the post would not have had a brand new look to it. By reblogging I would have kept the 13 existing likes and 23 comments, but I knew that many of those comments would probably be quoted again once the post was republished (and they were). There are no problems with reblogging your own posts providing you don’t overdo it and, in my opinion, only reblog posts that are more than six months old. If you reblog more recent posts then people may point out they’ve read the posts before and I have heard it said that this can lose you readers and followers as you may be seen as just recycling old stock.

Rescheduling a post is a whole different ball game because, like republishing, it gives a post a brand new look. You can also make adjustments and keep any existing likes and comments. In the video below I demonstrate how to reschedule an already published post. If you are reading this via email then you may need to log onto my blog to view the video.

*Video was recorded on 21st February 2016

One word of warning about rescheduling a post. When the post is republished, any links on emails, social media, or on existing blog posts (such as pingbacks) will no longer work. This is because the new rescheduled post has a new date and timeline and, therefore, the links to the previously published post will become invalid. Look at it as if you’ve just moved the post from one room to another. Anybody clicking on the link in the original email or clicking on a pingback link to the original post will arrive in the wrong room and receive an error message beacuse you’ve moved the post to a new room.

I often find broken links to posts in email notifications from WordPress that are only a few days old and also on my WordPress reader because the blogger has rescheduled the post just a few days after originally publishing it. Just as in reblogging a post, my recommendation is not to reschedule a post that is less than six months old beacuse any links to it will almost certainly still be being clicked on. As I’ve mentioned in Part 3 of this series many people will unfollow or stop reading a blog if they come across too many broken links. I don’t know about you, but if a link in an email does not work I usually end up not bothering to find the post so don’t get the chance to read it.

One last area to cover is that when you reblog or republish a post, not only will your followers get an email notifying them that you’ve issued a new post, but the post will also appear again in your WordPress reader. When you reschedule a post no email is sent out but the post will appear again in your WordPress reader.

Do you have recommendations on reblogging, republishing and rescheduling your own posts? Do you reblog, republish or reshedule your own posts?

How To Become A Successful Blogger

Also from the series –

Part 1 – The ‘About Me’ page

Part 2 – How To Create A PingBack

Part 3 – How To Ensure Readers Will Keep Coming Back

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Author: Hugh W. Roberts

My name is Hugh. I live in the city of Swansea, South Wales, in the United Kingdom. My blog covers a wide range of subjects, the most popular of which are my blogging tips posts. If you have any questions about blogging or anything else, please contact me by clicking on the 'Contact Hugh' button on the menu bar. Click on the 'Meet Hugh' button on the menu bar to learn more about me and my blog.

120 thoughts

  1. Thanks for this insightful information Hugh. I wondered how to increase viewership on some older pieces I thought would be interesting to share. I think allowing sufficient time and reposting are appropriate as you suggest. I’m glad you shared your thoughts. I am nearly short of a month here on WordPress, I appreciate all tips and advice.

    1. You’re very welcome. I remember when I first arrived here on WordPress and how finding a post that gave blogging tips was so welcoming. I really appreciated the bloggers who put the posts together and who were passing on what they had learned. You may find my previous three posts in this series also interesting and helpful. The links are at the bottom of the post.

  2. Thanks again for your insight, Hugh.

    One thing I can add: It helps if your blog serves a niche audience. If your thing is quilting, cats, classic muscle cars, or clay pots, go for that and you will attract a following.

  3. This may sound stupid, but how DO you reblog a post? I see these steps: You find a post you like, edit it, and then…? Do you just publish it then? Does that make it “new?” Love all your tips, by the way!

    1. Not at all a silly question. There’s a ‘reblog’ button at the bottom of the post. For this particular post it’s next to the ‘like button’ Click on it and a new smaller window will open. You get the chance to add some dialog if you want and then press the ‘reblog post’ button. Your post will then be reblogged. However, remember reblogging is different to rescheduling or republishing a post. When it comes to your own posts I’d certainly recommend rescheduling or republishing posts rather than reblogging them.

  4. Wish I’d known about this yonks ago, Hugh! I reposted some of my old posts about Samhain/ Halloween last year, and they were really popular. I may even repost some of my really early posts at some point, now I know how to do it. Well, I will have to read through your post a couple of times till I get it into my head. How do you know all this stuff??? And btw your video is great, you’re really very good at them! 😁

    1. Glad to hear you’ve already done this, Ali, and very pleased to hear it has worked for you.
      Where do I learn all this stuff? I tinker around quite a lot with WordPress and , of course, I learn from many other more experienced bloggers who offer blogging tips.
      I think the video helps far more sometimes, rather than trying to explaining it. I’ll certainly be making some more for the series.

      1. Glad to hear that, Hugh. You’re very good at explaining clearly, and it’s sometimes easier to watch you doing it on the screen than to try and translate what you’ve read into something tangible. Do you need special software to do that?

  5. This is great and I’m happy to see others doing this! I have and found it very successful. I read from another blogger that after 6 months we have a whole new group of readers and the older ones may not be reading or active any longer. Ronovan demo’d how to copy a post sometime back, which I didn’t know how to do. I think your idea pf repurposing an older post is great. Thanks for the tips!

  6. I’ve done all three of the options for the exact reasons you mentioned, I really liked the piece but had so few followers at the time. Also, a year later something may become relevant again and why rewrite–perhaps a bit of an add on with additional knowledge gleaned in the year since can be added.

    Very nice to hear your lovely British accent 😀

  7. Useful post Hugh! I often find myself going back to my older posts and tidying them up. I also think to myself – did I actually write that, what on earth was I thinking lol

  8. Hi Hugh. Thanks for these tips. I have only ever reblogged one of my old posts never rescheduled or republished. I might well give it a whirl now that you have drawn my attention to it! 🙂

  9. Hugh, I don’t know what the heck just happened, but this comment for another blog somehow went to yours! Your next post on blogging tips should talk about the perils of commenting from smartphones, which sometimes isn’t so smart! Sorry! Could you please delete it? Most embarrassing!

  10. Thanks for this very helpful post, Hugh. I’ve been blogging for 6 years on WordPress and have often wanted to republish some of my earlier posts but a) didn’t know how to do it apart from reblogging and b) thought I would be kind of short-changing my readers to recycle stuff that isn’t new. However, you’ve convinced me it’s a good thing to do, provided you don’t overdo it and also provided you can add some new updates/images/links, etc. Some of my readers have been with me a long time, so from my own point of view I’d wait at least a year or so before republishing.

    1. You’re very welcome, Vanessa. I’m glad I’ve been able to convince you that republishing old blog posts can work. Yes, I agree, don’t do it too often. I tend to stick to one or two posts a months, sometimes none at all if I’m publishing lots of new material. I can go months without republishing any old posts and, of course, our new posts do get relegated to the archives after a few months.

    1. Good to hear, Norm. It’s worked really well for me and I hope it does for you. Just remember to only republish posts that are over six months old. That way you won’t have any problems with invalid links from the previously published post.

  11. Good points Hugh. I use the weekly challenges to post a picture and a paragraph and a link to the original post. It works a treat and you don’t need to reschedule or lose original comments!

  12. This is so helpful, Hugh. I don’t think it ever crossed my mind to republish one of my old posts–and that extra bit about the links not working in a republish . . . Wow! You are a gem as always. Hope you 3 are settling into the new place nicely. Happy “Apple” anniversary week!

    1. You’re so welcome, Leigh. Do dive back into your blogs archives and reschedule or copy and republish those posts. However, remember the six month rule. People can get very fed up at reading the same posts on a blog within a few months, so I’d recommend only republishing or rescheduling posts that over six months old. 😀

  13. Great hints again, Hugh! As soon as I found out that I can “copy a post” I did not reblog anymore. Because you cannot schedule reblogs. Also, I don’t like to reblog my posts because as you said they don’t really have a nice outfit. I like the reschedule option or the “copy a post” option. I also often use that “copy a post” option for series I do (like my weekly review). That gives me the same frame and I can simply delete what I don’t need.

    1. Very true, Erika. I know many people use the schedule tool a lot and you can not schedule a reblog. Reblogs do work but when it comes to your own posts I believe rescheduling or copying and republishing is a far better option.

  14. Reblogged this on Smorgasbord – Variety is the spice of life and commented:
    Bloggers have archives packed with posts that may be two or three year’s old or even just six months old that would enjoy a new audience as then numbers of followers to your blog increases. I regularly revisit posts from a year ago and give them a new look, repolish and new images and it really is worth it. In this post Hugh Roberts gives you a video training session and some options for giving your posts a new lease of life.

  15. cool, didn’t know about this, although I am a little confused by republish and reschedule. The republish is reblogging? is that right? Had no idea about the reschedule though. A lot of my old content is shit, so probably won’t use it, but I could cut some of it and edit it into something better. I might have a dig around now! Thanks for the reminder Hugh ❤

    1. No, republishing is copying a post in it entirety and republishing it. When you reblog you are publishing the post again but it doesn’t all show up on the new post as you normally have to click a link to read a part of the post. When you republish, it looks like a brand new post and there is no link to read the rest of the post because it’s all there.
      Republishing and rescheduling are much the same apart from your followers not getting an email notification when you publish a rescheduled post. It can sound confusing but it really isn’t once you get your head around it

  16. This comes at a good time for me. I was thinking of doing this — well, sort of. I have been a guest on a lot of blogs, and I do have a Blog Hopping Page with links to those posts, but it doesn’t get a lot of hits and I really like some of them — a lot. So, my plan is to start reblogging them, with a link back to the original. The question is, do I reblog in entirety and then include the link — or only partially and then link to the rest?

    I also like your idea of reblogging old posts and might consider that as well. The fine line is not to overblog. Right now I have JUST started blogging 2 x a week and I think that is the limit. I tend to unfollow people who blog every day. But that could just be me.

    I’d be interested in other’s opinions, and of course, your Hugh.

    1. Rather than Reblogging them I’d seriously think about rescheduling them, Judy. That way the post will have a brand new look. When anything is reblogged it tends to not look quite as good as a new post does so, when thinking about reissuing one of your older posts, I’d go for the reschedule option rather than the reblogging option. Reblogging certainly does work but, when it’s your own posts, I believe you get a bigger impact by giving them a refreshing new look.

      1. I am with you when it comes to reposting an old post on my website (which is making new, vs. really reblogging). But I am looking to reblog/copy posts where I have guested somewhere else and that somewhere else should get credit (in my mind). So do I repost that in its entirety, with a link to the original, or partly, with a link to read the rest on the original blog? That was my question, actually.

  17. Thank you for this useful information. I was just thinking about re-posting some of my articles, but now I have read your post, it is probably far too soon, so I’ll wait a few more months, if my blog is still going by then!

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