How To Become A Successful Blogger: Part 4 – Why Republishing, Reblogging and Rescheduling Your Posts Always Work

Take a look at the posts you’ve published in the early days of blogging and many of us would see that most of those posts received little attention compared to the posts we’ve recently published.

I find it such a shame that some of the posts from our early days of blogging get little attention. There could be a ‘gold nugget’ of a post you wrote last year that if republished, reblogged, or rescheduled could bring lots more comments and likes, as well as new followers.

Let me give you one such example of a post I republished last October. Take a look at the details below.

Post: The Day I Almost Married Lara Croft.

Originally Published: May 2014

Number of likes: 13

Number of comments: 23

Republished: 18th October 2015

Number of likes: 82

Number of comments: 117

Okay, I know some of you are going to say “but Hugh, you had more followers when you republished the post, so it’s no wonder the post got more attention” but that’s my point. I really enjoyed writing the post and 17 months later I wanted to bring it to the attention of new followers since it had been originally published.

By republishing the post, I did lose details of the original 13 people who liked the post, as well as the 23 comments that had been left. Of course, anybody could have come back to me and said “I’ve read that post before”, but given the 17 months time difference I wasn’t too concerned by it. But why did I choose to republish rather than reblog, or reschedule the post?

I wanted the post to have a new look and feel. I made a few adjustments to the original, added more tags to it (something I later learned helped bring more readers since the post was originally published) and added an image I much preferred.

Had I reblogged the post then whilst I could have edited it and then reblogged it, the post would not have had a brand new look to it. By reblogging I would have kept the 13 existing likes and 23 comments, but I knew that many of those comments would probably be quoted again once the post was republished (and they were). There are no problems with reblogging your own posts providing you don’t overdo it and, in my opinion, only reblog posts that are more than six months old. If you reblog more recent posts then people may point out they’ve read the posts before and I have heard it said that this can lose you readers and followers as you may be seen as just recycling old stock.

Rescheduling a post is a whole different ball game because, like republishing, it gives a post a brand new look. You can also make adjustments and keep any existing likes and comments. In the video below I demonstrate how to reschedule an already published post. If you are reading this via email then you may need to log onto my blog to view the video.

*Video was recorded on 21st February 2016

One word of warning about rescheduling a post. When the post is republished, any links on emails, social media, or on existing blog posts (such as pingbacks) will no longer work. This is because the new rescheduled post has a new date and timeline and, therefore, the links to the previously published post will become invalid. Look at it as if you’ve just moved the post from one room to another. Anybody clicking on the link in the original email or clicking on a pingback link to the original post will arrive in the wrong room and receive an error message beacuse you’ve moved the post to a new room.

I often find broken links to posts in email notifications from WordPress that are only a few days old and also on my WordPress reader because the blogger has rescheduled the post just a few days after originally publishing it. Just as in reblogging a post, my recommendation is not to reschedule a post that is less than six months old beacuse any links to it will almost certainly still be being clicked on. As I’ve mentioned in Part 3 of this series many people will unfollow or stop reading a blog if they come across too many broken links. I don’t know about you, but if a link in an email does not work I usually end up not bothering to find the post so don’t get the chance to read it.

One last area to cover is that when you reblog or republish a post, not only will your followers get an email notifying them that you’ve issued a new post, but the post will also appear again in your WordPress reader. When you reschedule a post no email is sent out but the post will appear again in your WordPress reader.

Do you have recommendations on reblogging, republishing and rescheduling your own posts? Do you reblog, republish or reshedule your own posts?

How To Become A Successful Blogger

Also from the series –

Part 1 – The ‘About Me’ page

Part 2 – How To Create A PingBack

Part 3 – How To Ensure Readers Will Keep Coming Back

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120 comments

    1. No, I tend to update the original post and then republish it, Evelyn. I do, however, do an introduction that says ‘this is an update to a previous post.’ That helps because readers who may have read the original post will know it’s an update.

  1. Great one, Hugh – thanks for bringing it to my attention. I especially appreciated reading about what happens when you republish – I was afraid of that! Since my content is primarily informational, Evergreen and builds upon itself, the LAST thing I want is to lose links to explanatory content on my own posts!

    I also found the info about posts containing more than 15 tags/categories not appearing in the Reader interesting. I’ll pay closer attention to that going forward and will consider deleting a few on older posts as well. I have been thinking primarily about readers/followers searching on my own site, and often cross-file (i.e., Impulsivity + Executive Functioning + stress management, etc.) so they can find content they are looking for more easily. I’ll need to think more about getting found in the FIRST place, I guess.

    Re: length – Personally, I strongly prefer to see longer articles myself (or articles published as a Series) – where the thoughts are more fully described/developed. I guess I want more bang for my click to read – lol – especially from the Reader, with which I have a love/hate relationship for several reasons. I suppose the “short post” preference is more apt for fiction and/or “idea” articles.

    My own “rule” is not to offer older content a second time unless it is over a year or more old – and I tend to edit in pieces from posts that are even older. So far, all of my comments seem to indicate that not anyone reading had seen any of the content before.

    I’m not sure it saves me any time at all, actually (I’m exchanging writing time for editing time), but I do find that my “re-offers” garner MANY more likes and comments than when published originally. I’ll be noodling more potential changes in the future, thanks to you.
    xx,
    mgh
    (Madelyn Griffith-Haynie – ADDandSoMuchMORE dot com)
    ADD/EFD Coach Training Field founder; ADD Coaching co-founder
    “It takes a village to educate a world!”

    1. Hi Madelyn, thanks for your comments.

      I learned from WordPress itself about the over use of tags on posts. On the other side of the scale, I read an article that said that we should never use more than six tags. The article said that SEO’s have trouble finding your article if there are more than six tags attached to it and, as a consequence, your article is pushed further down the search results. I didn’t believe it, so I tried it out and was very surprized to find that I started getting more search engine referrals as soon as I started adding no more than six tags. I now always try to add six tags to a post and rarely go over that figure. The stats for search engine results are still continuing to bring a lot of traffic to my blog.

      As far as should we write long or short posts, I’m torn. I’ve been told that search engines, like Google, love long posts of 1500 words or more and will push them towards the top of search results. On the other-hand, I’ve been told by many in the blogging world that blog posts of no more than 750 words have the higher hit rate. I’m out on that one, although tend to split posts into two or more parts if they go over 1500 words.

  2. These are great tips, Hugh. I have been cleaning up my old posts to make them more SEO friendly, but I’ve just edited and left them. I will promote them in social media. I had never thought about reblogging them. I have repurposed some of my posts and republished them – adding in the information I’ve learned in the meantime and deleting time sensitive info that dates the article. You have a great following here. 🙂 I’m borrowing a quote from you for my next post about time management. “I find it such a shame that some of the posts from our early days of blogging get little attention. There could be a ‘gold nugget’ of a post you wrote last year that if republished, reblogged, or rescheduled could bring lots more comments and likes, as well as new followers.” Have a great week. 🙂

    1. I recently deleted over 50 posts that I knew I could not use again, Marsha. However, some of the posts that find themselves deep within our blogging archives do deserve a second or third showing. As we gain new followers, many of these posts are new information for these readers and updating and republishing them can bring in even more traffic to our blog. Earlier posts probably don’t get as many comments but republish them and see an even bigger audience get involved in the comments section.

      I’m not a big fan of reblogging my own posts, preferring instead to publish the post as a brand new updated version. I just think it looks a lot better that way, although I don’t mind occasionally using the ‘press this’ button or reblogging other bloggers’ posts.

      Please feel free to use any quotes from me. I’d be delighted if they do go on to helping anybody who has a question about blogging.

      1. Hi Hugh, I don’t usually delete mine. I archive them, though. I have about 800 posts in my other blog and about 120 in this blog. I have repurposed some of my old ones for this blog, but like you say, I put a lot more into them. Sometimes it takes even longer to write them because I do a lot more research on them. Thanks for sharing so much. I pasted your beautiful long answer into my blogging journal for later use. 🙂

  3. This is a great idea to rewrite your old posts ,as a result it will make your posts SEO friendly and will keep your blog/domain away from Google Panda update Penalty. I do this once in awhile, I thought about going through some of the older ones that I believe would be helpful and plan to reschedule them or post them as newer blog entries. You should change the date to latest date..but don’t dig and bring the oldest article because the user may think you are lagging behind better to update the previous date.

    Also, Interlinking old posts within the new articles will play a major role in proper indexing of those articles. It works most of the time. These old posts have good page rank, so we can share the page rank to other new posts. This will increase the SERP ranking also. I think Related posts and putting them on the sidebar is the best option to get them noticed.

    Really this post will be of great help to make the blog look and behave like a website so that the good content remained evergreen. Thanks!

    1. Thank you very much for your comments.

      I have no idea what Google Panda Update penalty is, but providing I’m not going to get into any sort of trouble with anybody, then I’ll keep reposting and rescheduling older posts that are more than six months old.

      I’ve never reblogged one of my own posts because I don’t particularly like the look of the post when it’s one of your own posts being reblogged on your own blog. I think rescheduling or reposting the post looks far better and, from what I have seen, they get more hits, likes and comments when rescheduled or reposted. I do enjoy reblogging other bloggers posts on my own blog and I am always very thankful to any blogger who reblogs my posts. I always ensure I pay the post a visit and thank them for what they have done.

      Thanks again for your comments. I appreciate them very much.

  4. More great ideas, thanks Hugh. I haven’t reblogged anything yet but I have been thinking about rewriting some of my earlier posts in a different format and with more photos. If I ever catch up with my diaries I definitely plan to do that.

    1. That’s a great idea, Jenny. I’ve heard it said that the majority of our blog audience changes every six months. Therefore, many of your audience will not have read those posts so, bring them back to life! 😀

  5. A related question: I often find that some bloggers posts appear more than once in my reader for the days after they post it. I know it’s the same as I’ll see I’ve already liked it but it’s in the middle of a bunch of nee blogs. Is this a fault in my reader or is there something these bloggers are doing to make it appear more than once?

    1. No, there’s no fault with your reader. What these bloggers have done is reschedule their post. This is usually done to get the post back up to the top of the WordPress reader of their followers. However, this can backfire on those that do it because the email link in the original WordPress notification email to their followers will no longer work (as won’t any of the links to the original post in social media links or any pingbacks). My advice is that a blogger should never reschedule a post until it is at least six months old. By this time the links in the original post will probably no longer be is use.

  6. Hi Hugh,
    I love your blogging articles, as you know. I have saved the ones from this year in my Email. I finally had time to read this. I am planning (one day) to do another article on repurposing old posts. Great ideas.
    Janice

    1. Hello, Janice. Thank you very much. Yes, we all have a gold mine of posts in our archives, many of which attracted little attention when we first published them. Let’s get back out there especially for our new followers.

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