Take a look at the posts you’ve published in the early days of blogging and many of us would see that most of those posts received little attention compared to the posts we’ve recently published.
I find it such a shame that some of the posts from our early days of blogging get little attention. There could be a ‘gold nugget’ of a post you wrote last year that if republished, reblogged, or rescheduled could bring lots more comments and likes, as well as new followers.
Let me give you one such example of a post I republished last October. Take a look at the details below.
Originally Published: May 2014
Number of likes: 13
Number of comments: 23
Republished: 18th October 2015
Number of likes: 82
Number of comments: 117
Okay, I know some of you are going to say “but Hugh, you had more followers when you republished the post, so it’s no wonder the post got more attention” but that’s my point. I really enjoyed writing the post and 17 months later I wanted to bring it to the attention of new followers since it had been originally published.
By republishing the post, I did lose details of the original 13 people who liked the post, as well as the 23 comments that had been left. Of course, anybody could have come back to me and said “I’ve read that post before”, but given the 17 months time difference I wasn’t too concerned by it. But why did I choose to republish rather than reblog, or reschedule the post?
I wanted the post to have a new look and feel. I made a few adjustments to the original, added more tags to it (something I later learned helped bring more readers since the post was originally published) and added an image I much preferred.
Had I reblogged the post then whilst I could have edited it and then reblogged it, the post would not have had a brand new look to it. By reblogging I would have kept the 13 existing likes and 23 comments, but I knew that many of those comments would probably be quoted again once the post was republished (and they were). There are no problems with reblogging your own posts providing you don’t overdo it and, in my opinion, only reblog posts that are more than six months old. If you reblog more recent posts then people may point out they’ve read the posts before and I have heard it said that this can lose you readers and followers as you may be seen as just recycling old stock.
Rescheduling a post is a whole different ball game because, like republishing, it gives a post a brand new look. You can also make adjustments and keep any existing likes and comments. In the video below I demonstrate how to reschedule an already published post. If you are reading this via email then you may need to log onto my blog to view the video.
*Video was recorded on 21st February 2016
One word of warning about rescheduling a post. When the post is republished, any links on emails, social media, or on existing blog posts (such as pingbacks) will no longer work. This is because the new rescheduled post has a new date and timeline and, therefore, the links to the previously published post will become invalid. Look at it as if you’ve just moved the post from one room to another. Anybody clicking on the link in the original email or clicking on a pingback link to the original post will arrive in the wrong room and receive an error message beacuse you’ve moved the post to a new room.
I often find broken links to posts in email notifications from WordPress that are only a few days old and also on my WordPress reader because the blogger has rescheduled the post just a few days after originally publishing it. Just as in reblogging a post, my recommendation is not to reschedule a post that is less than six months old beacuse any links to it will almost certainly still be being clicked on. As I’ve mentioned in Part 3 of this series many people will unfollow or stop reading a blog if they come across too many broken links. I don’t know about you, but if a link in an email does not work I usually end up not bothering to find the post so don’t get the chance to read it.
One last area to cover is that when you reblog or republish a post, not only will your followers get an email notifying them that you’ve issued a new post, but the post will also appear again in your WordPress reader. When you reschedule a post no email is sent out but the post will appear again in your WordPress reader.
Do you have recommendations on reblogging, republishing and rescheduling your own posts? Do you reblog, republish or reshedule your own posts?
Also from the series –
Part 1 – The ‘About Me’ page
Part 2 – How To Create A PingBack
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