Pingbacks! I love them, and they can bring a lot of traffic to your blog when they are used correctly.
A pingback is a link to another blog post. It can either be to one of your own posts or to that of another blogger’s posts. I came across them in my early days of blogging, and I use them all the time. They can help promote your own posts and those of other bloggers.
How exactly do you create a pingback? I’ve made a short video showing you how to create one. To view the video you’ll need to log onto my blog.
How easy was that? However, I always advise that you ensure any pingbacks you create in a post do work before publishing your post.
So, what happens after you create that pingback?
The blogger whose post you have linked to will get a notification that a pingback to their post has been created. Once they approve the pingback request, it will appear in the comments section of their post. In the meantime, whenever anybody clicks on the pingback link in your post, it will take the reader to the post or web page you have linked to. You will receive extra traffic to your blog whenever anybody clicks on the pingback link in the comments section of the blog post you have linked to. The blogger may return the favour and add a pingback to one of your posts. This will result in extra traffic to your blog and may also create some new followers.
One word of warning. If you create a pingback to the home page of any blog, the blogger to whose blog you have linked won’t get a notification that you have created a pingback. Therefore, I always advise that when creating a pingback you link it directly to a blog post rather than the home page of a blog.
How do you tell the difference between a home page of a blog and an actual post on a blog?
When you create the pingback, if the web address of the page you want to pingback to is simply (and I’m using my own blog address here) http://hughsviewsandnews.com, then you’ll be linking back to the home page of the blog. If the web address is something like this and has at its end the title of a blog post – https://hughsviewsandnews.com/2016/11/15/glimpses-the-short-story-lineup/ then you know that you are linking back to an actual post on the blog.
Pingbacks not only bring more traffic to your blog but they can also bring you more followers. I’ve often found that when I have created a pingback to a post of a new blogger, I’ve just started following, they may follow me back. Why? Because I’ve created a pingback to one of their posts. Some of their followers may also see the pingback in the comments section of the post, click on it, and come over and visit my blog.
Do you use pingbacks? Have you any further questions on pingbacks? Leave me your questions or comments, and I’ll get back to you.
Part 1 of the series was all about the ‘About Me’ page. If you missed it then click here to read it.
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