How To Become A Successful Blogger: Part 2 – How To Create A Pingback

How To Become A Successful Blogger

Pingbacks! I love them and they can bring a lot of traffic to your blog when they are used correctly.

A pingback is a link to another blog post. It can either be to one of your own posts or to that of another blogger’s posts. I came across them in my early days of blogging and I use them all the time. They can help promote your own posts and those of other bloggers.

How exactly do you create a pingback? I’ve made a short video showing you how to create one. To view the video you’ll need to log onto my blog.

How easy was that?  However, I always advise that you ensure any pingbacks you create in a post do work before publishing your post.

So, what happens after you create that pingback?

  • The blogger whose post you have linked to will get a notification that a pingback to their post has been created.
  • Once they approve the pingback request it will appear in the comments section of their post.
  • In the meantime, whenever anybody clicks on the pingback link in your post it will take the reader to the post or web page you have linked to.
  • You will received extra traffic to your blog whenever anybody clicks on the pingback link in the comments section of the blog post you have linked to.
  • The blogger may return the favour and add a pingback to one of your posts. This will result in extra traffic to your blog and may also create some new followers.

One word of warning. If you create a pingback to the home page of any blog, the blogger to whose blog you have linked won’t get a notification that you have created a pingback. Therefore, I always advise that when creating a pingback you link it directly to a blog post rather than the home page of a blog.

How do you tell the difference between a home page of a blog and an actual post on a blog?

Pingbacks not only bring more traffic to your blog but they can also bring you more followers. I’ve often found that when I have created a pingback to a post of a new blogger I’ve just started following, they may follow me back and, because I’ve created a pingback to one of their posts, some of their followers may also see the pingback in the comments section of the post, click on it, and come over and visit my blog.

Do you use pingbacks? Have you any further questions on pingbacks? Leave me your questions or comments and I’ll get back to you.

Part 1 of the series was all about the ‘About Me’ page. If you missed it then click here to read it.

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198 thoughts

  1. Hi Hugh,

    What an advise!

    Just one question, everytime I do pingback to my own post I never allow it to appear on my comment box. Because I just don’t like it. Does it have anything to do with traffic if I allow the pingback status appear on my comments box?

    Thanks in advance.

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    1. Hi, Suzanne. Yes, it does. You should leave your own pingback links in the comments box as they act as a window to the post you are linking from. No link = no visibility of that post. You should give your posts as much visibility as possible. Some may disagree with me, but I think we’d all like more traffic to our blog posts and, who knows, somebody may even visit that post you left the pingback for and reblog the post. 😀

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  2. How long does it take for the pingback to show up on the blogpost to which one is linking? My blog is on blogger, so sometimes I am not able to comment on a blog that requires a wordpress log in. Other times I have no problem?? For that reason, I want to do pingbacks when I have no other way to share my post for a blog hop.

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    1. That depends. If like me, the blogger moderates all comments and pingbacks before approving them, then it could take some time. I try and moderate all comments within 24 hours of them being left so a pingback on one of my posts will appear within 24 hours. However, where a blogger moderates once a week, then it’s going to take a lot longer.
      Some bloggers allow comments and pingbacks to instantly appear on their posts if the person leaving the comment and/or pingback has previously left a comment which the host has approved. Then there are some bloggers who don’t allow pingbacks to any of their posts (that one is a strange one to me as most bloggers like to be able to share and be linked to other posts on other blogs).

      When I ran a photography challenge I remember some participates having blogs on blogger and the pingbacks came through without any problems. If a pingback has not appeared on a post you have linked to within a few days, then I would recommend you contact the blogger concerned and ask if they got the pingback request. Sometimes, as I’ve discovered, pingbacks can end up in the spam folder.

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  3. Couldn’t agree more with clicking the “open in a new window” box. It drives me crazy when I follow a link and then have to find my way back to the original post because it didn’t just open in a new window. Great tips!

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  4. Thanks, Hugh! I guess a pingback is creating a link to a different post. OK! 🙂 That, I have done many times, to other blog posts of my own, or to blogs of other people.

    Always good to hover over the link and make sure it is spelled right, or double-check the link (pingback) by clicking on it to see whether it brings you to the correct page.

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    1. Yes, that’s it, Liesbet. I’ve read lots of articles that say that when we include these links and pingbacks in our own posts, the SEOs will then push the post up their search lists. And, I so agree about checking those links before and straight after publishing the post. Clicking on a link that leads to a page that says something like ‘Oops! looks like that page has moved’ can sometimes get my blood boiling, especially when it keeps happening.

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