Is Your Blog Living By Numbers? (Updated 2017)

Why are we so obsessed with numbers?

I’ve read many interesting posts over the past few months about the number of visitors and followers some of us would like for our blogs, but living by numbers doesn’t only apply to us in the blogging world.

Just take a look at shopping. Put a number on a price ticket and it can either make the item a huge success or a total flop. I know it doesn’t apply to everything and that many of us Apple fans will want the new iPhone Eight (if that is what they intend calling it) but, there you have it again, even the mighty Apple uses numbers for some of its products. Dare I mention Windows Ten? Maybe I shouldn’t!

Numbers are important but we shouldn’t become obsessed with them. When I was at school, I hated every single Maths lesson I had because numbers and I were not the best of friends. I couldn’t understand the logic behind why I had to know anything about fractions and, to this very day, I could probably count on one hand the number of times I have had to use a fraction during everyday life.

I can remember numbers being on the front of my birthday cards and disappearing when I reached the age of 13. But, why disappear then only to reappear at the age of 18? Then they disappear again until we reach the ages of 21, 30, 40, 50, 60, 65, 70…do I really want to be reminded it’s my 80th birthday? Just what is the logic behind that? In the U.K, numbers are also evident on the back of some motor vehicles, and I’m not talking about the registration plate. Numbers are often placed on the rear of a vehicle to denote the engine size, but why does it matter?

Going back to the world of blogging, I was once as guilty as the next person in checking my stats every single day; ever wanting to see the figure by the ‘number of followers’ rise each day. The same applied for the number showing me how many hits my blog had received. If those numbers showed a decline I would get really disheartened whereas, if they were on the up, I’d feel happy and confident. But, it shouldn’t matter, should it? At the end of the day isn’t it the quality of what we publish that is the most important factor? So, words rather than numbers? Shouldn’t we bloggers, therefore, be living by letters?

Just a final thought before I show you the song that inspired me to write this post. Don’t get obsessed with your blog stats. Allowing them to take over can cause blog burnout and, before you know it, you’ll have an abandoned blog on your hands. In the 3 and a half years I have been a blogger I have seen so many wonderful writers come and go because they were obsessed with numbers rather than with words and letters. So, start living by letters and words, rather than by numbers, and don’t fret over your blog stat numbers.

Enjoy the video. It’s a classic hit from the 1980s.

Hugh's Views & News

© 2017 Copyright-All rights

196 thoughts

  1. I’ve recently done a lot of thinking about my blog, its direction and growth. I wondered whether to diversify my blog and post more often in a concentrated effort to grow my blog. After some soul searching, I realized that I wouldn’t be happy if I followed that direction. I love my current posting schedule which gives me time to enjoy the blogs that I follow, I share my poems which are my true love. I’ve just added a fitness category to share my experience as a person who’s been working out for some 30 odd years. I didn’t add it to increase my numbers. I added it have fun sharing. I figured some might enjoy, and benefit from what I have to say. I’ve come to the realization that I’ll never be a huge blogger by the numbers. It was such a relief to accept that. I do follow some really big blogs that are awesome, but they come by it naturally. I admire them.
    I did obsess over the numbers until recently, and now I check less and less. Another huge relief to let go of any expectations in that regard. I’ll continue to blog and have fun for as long as I see fit, so for a long time to come. 🙂 You have a fantastic blog btw. 🙂 I found your blog thanks to Miriam from Out an’ About. I’m so glad I dropped by. 🙂

    Liked by 1 person

    1. And fun is what Blogging should always be about, Brenda. You’ve certainly adopted the right attitude about this. I think many bloggers get obsessive with the numbers, especially number of followers, in the first year and this can so often lead to Blog burnout and they give up when the numbers don’t materialize. However, our Blog stats can also give us lots of valuable information such as which posts get the most views so we can concentrate on writing similar posts so to generate more interest.

      I was recently at a Bloggers Bash where we had a guest speaker who spoke about numbers. His closing words were “Don’t work for the numbers. Make the numbers work for you.” Makes perfect sense to me 😃

      Thank you for the follow and thank you to Miriam for introducing you to my blog.

      Liked by 1 person

      1. I would agree about making the numbers work for you, instead of working for the numbers. A concept that reminds me of the expression ‘work smart, not hard’. You’re very welcome on the follow btw. 🙂 Wishing you a great Thursday!

        Liked by 1 person

  2. Thanks, Hugh. There’s been such a huge emphasis on analytics, bean counting and numbers (I quite like numbers but not what we try to make them do and how we can make them lie), but I’m a firm believer that the really important things cannot be simplified that way. Have a great weekend!


    1. Thanks for your comments, Olga. I remember being in this very situation during my early days of blogging. It was all about the numbers. They meant more than what I was writing. Thank goodness somebody pulled me off that path. Of course, when we put them together correctly, they can work so very well for us.
      You too, Have a lovely weekend.


  3. A most worthy reblog Hugh. It’s funny how we try to keep up with everything and our stats, especially when we’re trying to grow our blog in earlier stages. We all know how much we have to do as writers who self publish and market ourselves in the midst of trying to have a life too. Honestly, I do my best to keep up on all fronts, and build friendships along the way. My commenters show me how my blog is growing. The last thing I have time for is to investigate all the stats. Hopefully we build and people are interested. I let the universe take care of the rest. 🙂 ❤


    1. Very nicely put, Debby. I think, as bloggers, the target we are aiming for changes. However, some bloggers seem to stay on that early road I call ‘desire’ where nothing but the number of followers they have on their blog is important. I’ve had comments left recently on posts that say nothing but “nice blog. Please come and visit my blog and like and comment on my posts and follow me. Here’s the link…” They don’t say anything about the post they’ve commented on and I’m seeing an increase in these kinds of comments. I do occasionally visit these blogs and many have no ‘about me’ page or they have failed to respond to comments already left. It’s a big learning curve, but there are so many other ways of increasing our readership and building our blogs. I could write a whole post about this, in fact, I probably will. 😀

      Liked by 1 person

  4. Still true! The only number a blogger should be looking after is “number one”. Forget what every “one” else is doing and concentrate on what you are doing. You’re right it can cause obsessive compulsive disblogger and that’s not good. I’ve experienced it and had to take a break but now I’m back baby and concentrating on the words because… and also because Have a great day and DFGTBA 🙂

    Liked by 1 person

    1. Well, first of all, I’m very pleased you are back. Secondly, don’t stay away so long next time. I mean, blogging without Steve? What’s that all about? 🤔

      I knew you learned the lesson in this post. Now, just get on with those words and forget the numbers ever existed.

      Nice choices of tunes. I hope you enjoyed my pick, even if I did pick it two years ago.


      1. I hadn’t actually heard it before but yeah nice choice. Although technically I was away, I wasn’t really as I still had TAPM so I still had the link to all the blogosphere but SteveSays was on a high ate us and it was good for me. I’ve hopefully came back refreshed and reignited and one could say re-branded as steve says is no longer 🙂


    1. Hi Janice. Ah, yes, but the track runner who breaks a personal best has done a lot of training, eaten the right foods, and trained every day. You’ve found your audience by writing articles that people want to read, so the numbers come to you. Well, that’s the way I look at it, anyway.
      Did you notice what piece of advice of yours I took from one of your recent posts, with this post? It’s worked because it’s brought me in traffic I’d never have otherwise have got.

      Liked by 1 person

      1. Loud and clear!!!
        Updated: 2017 !
        Yes, my influence alright! I am so glad that you find my tips valuable and they end up being helpful.
        When I saw this post on Twitter, I thought, a 2015 post on Twitter in 2017? People retweet older posts regularly so I didn’t give it more thought. Now I understand this is an update.
        I thought I’d have to look all over like a scavenger hunt to find my influence, but there it is plain as day. Again, I’m so glad you’re finding my tips helpful. Thank you for making sure I knew. It is definitely rewarding to know my tips help people.

        Liked by 1 person

  5. Hi again Hugh,
    1. I admit I’m obsessed with numbers. That said,
    2. I had TRIPLE DIGIT page views from Flipboard on Sunday! Yay! Hoorah! I know you understand my joy.
    3. Thanks for bringing your post to last week’s Blogger’s Pit Stop.
    Janice, Pit Stop Crew


    1. Way to go, Janice. Very pleased to hear about your Flipboard Sunday. I do flip your blogging and social media tips, so hopefully, I was part of that success.
      You’re welcome. I join in when I can and enjoy sharing my little part of the blogosphere over at your place.

      Liked by 1 person

  6. Hi Hugh,
    I’m back to offer you congratulations! You won the Blogger’s Pit Stop Linky Party with this post. Congratulations! (Would they say “cheers” in the U.K.? If yes, Cheers!)
    Janice, your hostess


  7. I love how you dissect our obsession with numbers. It would be hard to keep plodding along with blogging if I didn’t enjoy it. I look at the big picture now. I’m sure there are more than a few blog-to-book ideas in there! And, as you know, I’m all about marketing posts. There’s always so much to learn. Thanks for your help!


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