Why are we so obsessed with numbers?
I’ve read many interesting posts over the past few months about the number of visitors and followers some of us would like for our blogs, but living by numbers doesn’t only apply to us in the blogging world.
Just take a look at shopping. Put a number on a price ticket and it can either make the item a huge success or a total flop. I know it doesn’t apply to everything and that many of us Apple fans will want the new iPhone Seven (if that is what they intend calling it) but, there you have it again, even the mighty Apple uses numbers for some of its products. Dare I mention Windows Ten? Maybe I shouldn’t!
Numbers are important but we shouldn’t become obsessed with them. When I was at school I hated every single Maths lesson I had because numbers and I were not the best of friends. I couldn’t understand the logic behind why I had to know anything about fractions and, to this very day, I could probably count on one hand the number of times I have had to use a fraction during everyday life.
I can remember numbers being on the front of my birthday cards and disappearing when I reached the age of 13. But why disappear then only to reappear at the age of 18? Then they disappear again until we reach the ages of 21, 30, 40, 50, 60, 65, 70…do I really want to be reminded it’s my 80th birthday? Just what is the logic behind that? In the UK numbers are also evident on the back of some motor vehicles, and I’m not talking about the registration plate. Numbers are often placed on the rear of a vehicle to denote the engine size, but why does it matter?
Going back to the world of blogging I was once as guilty as the next person in checking my stats every single day, ever wanting to see the figure by ‘number of followers’ rise each day. The same applied for the number showing me how many hits my blog had received. If those numbers showed a decline I would get really disheartened, whereas if they were on the up I’d feel happy and confident. But it shouldn’t matter, should it? At the end of the day isn’t it the quality of what we publish that is the most important factor? So, words rather than numbers? Shouldn’t we bloggers, therefore, be living by letters?
Just a final thought before I show you the song that inspired me to write this post. Don’t get obsessed with your blog stats. Allowing them to take over can cause blog burnout and, before you know it, you’ll have an abandoned blog on your hands. In the 18 months I have been a blogger I have seen so many wonderful writers come and go because they were obsessed with numbers rather than words. So start living by letters, rather than by numbers, and don’t fret over your blog stat numbers.
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