Is Your Blog Living By Numbers? #bloggingtips (Updated April 2018)

Why are so many bloggers obsessed with blog stats and numbers?

#bloggingtips #blogging #WordPress

I continue to read many interesting posts about the number of visitors and followers some of us would like to get for our blogs, but living by numbers doesn’t only apply to us in the blogging world.

Numbers are significant, but we shouldn’t become obsessed with them. When I was at school, I disliked every single Maths lesson I had because numbers and I were not the best of friends. I couldn’t understand the logic behind why I had to know anything about fractions, and I could probably count on one hand the number of times I have had to use a fraction during everyday life.

I can remember numbers being on the front of my birthday cards and disappearing when I reached the age of 13. But why disappear only to reappear at the age of 18? Then they’d go again until we reach the ages of 21, 30, and so on. Do I really want to be reminded it’s my 80th birthday? (It’s not, by the way). In the U.K, numbers are also evident on the back of some motor vehicles, and I’m not talking about the registration plate. Numbers are often placed on the rear of a car to denote the engine size, but why does it matter?

Going back to the world of blogging, I was once as guilty as the next person in checking my stats every single hour; ever wanting to see the figure by the ‘number of followers’ rise each day. The same applied to the number showing me how many hits my blog had received. If those numbers showed a decline, I would get really disheartened, whereas if they were on the up then I’d feel happy and confident. But it shouldn’t matter, should it? At the end of the day, isn’t it the quality of what we publish and the passion we have for it that are the most important factors? So, words rather than numbers? Shouldn’t our blogs, therefore, be living by words?

Just a final thought before I show you the song that inspired me to write this post. Don’t get obsessed with your blog stats. Allowing them to take over can cause blog burnout and, before you know it, you’ll have an abandoned blog on your hands. In the four and a half years I have been a blogger, I have seen so many wonderful writers come and go because they were too obsessed with numbers rather than with the words they were writing. So, start living by words, rather than by numbers, and don’t fret over your blog stat.

Enjoy the video. It’s a classic hit from the 1980s.

© 2017 Copyright-All rights


  1. I can understand how easy it is to get caught up by the numbers but I honestly don’t have time to do more than glance at the them these days. I would rather focus my energy on making connections with other bloggers and working on writing. I’d like to think that doing those things could result in better numbers, if that’s what I was aiming for! 🙂

    1. And you’re right in what you say. It’s the content on a blog that keeps visitors and readers coming back, so we should always concentrate on that aspect rather than too much on the numbers. The numbers will come with time providing the content is interesting and good.

  2. Hello Hugh!
    I just popped over from Suzie’s blog. 🙂

    I think you have the right idea. It’s such a shame to just stare at your blogging figures (although it can be exciting when they go up!!) I honestly find meaningful comments and interactions even more uplifting than stats.

    Or, if you write a post with a particular person in mind, and then they find it useful *that* makes my day!!

    1. Thanks for coming over from Susie’s blog. Being obsessed by the numbers, rather than the writing, can be a one-way street for many bloggers that leads to nothing but a dead-end. Comments should be treated as gold because they really do show what I consider is a successful blog. They also prove that the post is being read which, like you say, can make a person’s day. Numbers are important, but we shouldn’t become and stay obsessed with them.

  3. Here here Hugh! Absolutely agree. I always feel the passion should lie in what you’re writing about followed by interaction with readers. These are by far the reasons why I blog.

  4. Great post. Numbers were n important validation for me when I started writing just over two years ago. Now, although I’d like higher numbers, it’s my passion for writing that keeps me writing, and the reactions from those that do read what I put out there.

    1. Thank you. It’s exactly the same for me. Numbers are still important, especially when they tell me how many people have read my post, but it’s the comments that motivate and inspire me to write even more.

  5. Numbers are important to me..however I have stopped myself from checking every 15 minutes( I did)..I check 1 time a day now it is the comments I love the most they make it really seem worthwhile and they are in English which for me is a bonus as not many people speak or understand me here so an essential part of my day it keeps me focused and on track 🙂

    1. I agree, Carol. It is the comments that make blogging seem worthwhile. Without them, we wouldn’t know our posts were being read, although I understand that some readers do like to remain anonymous and not say anything. Numbers are important, especially the ones that tell us which of our posts are being read, but we should never become obsessed with the stats.

  6. I’ve mentioned this before, so I’m recycling an old sentiment.

    As someone who operates two blogs, one of which is hugely successful in terms of visitors/page views and one that gets barely noticed, I live on both ends of the numbers game.

    Let’s not be coy. On some level, every blogger cares about visibility. After all, we are not doing this just to hear ourselves talk. If numbers truly did not matter, we would just scribble our thoughts on paper and stuff it in a drawer.

    I speak only for myself, but I do want my work to be seen and shared and I’m disappointed when it’s not. It seems only the very popular bloggers say that “numbers don’t matter”. To me, it sounds like a rich man telling a poor man that “money isn’t everything”.

    1. What I’m getting at in this post is that too many bloggers concentrate on the numbers rather than the content during the first few years in the blogging world. They get disillusioned when visitors don’t arrive and/or comments don’t materialise. For many, it’s all about how many followers they can get rather than thinking about good original content that will bring in the visitors and comments. If I had £1 for every comment left that says ‘great Post, Check out my blog…’ and a link to that blog, I’d wouldn’t have to worry about dipping into my bank account to pay some of my bills. Successful bloggers work hard at getting readers and/or comments, but there are many out there who try and jump on the backs of those that have done all the hard work in the hope that they won’t have to put any hard work in.

      For me, the only stats that are important are the ones that tell me which of my posts are the most popular. Numbers are important, but we shouldn’t become obsessive with them.

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