Why Marks & Spencer Makes Me Proud To Be British

It’s not often that an advert or commercial can get me talking, but good old Marks & Spencer have done that and, not only that, but what they have done makes me feel very proud to be British.

Here’s the commercial in question.  You’ll need to log on to my blog to view it and I hope it will play regardless of where you are viewing it from in the world.

Why does it make me proud to be British?  Well who ever came up with this advert was very clever.  Not only is the music fantastic, but so are all the colours in it.  Just look at all that delicious food and drink throughout the commercial.  Mouth-watering stuff or what?  And here is what really makes me proud to be British after watching this commercial.  Did you notice the Union Jack made up of cheese towards the end, and did you notice those important words right at the end?

100’s of New Ideas From The British Isles 

There are many businesses out there who could take a leaf out of Marks & Spencer’s books and come up with commercials like this which celebrate that Great Britain is one of the best, if not the best, countries in the world.  I’ve always been proud to be British, but this commercial makes me even prouder to be living in Great Britain.

Yes, I do already shop at Marks & Spencer, but do you know what?  This commercial will make me shop there even more.

What about you?  What makes you proud to be the nationality you are?

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70 thoughts

  1. Yes Hugh, it’s a good one, catchy music. I suppose we don’t appreciate the time, skill and talent that goes into putting together visuals like this. And I’m not even interested in food.

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  2. It is nice when the advertizes get it right for once. I love Namibia. Anyone who has read my blog knows this. The old German national anthem describes it beautifully when it says (and excuse the horrid translation) “the sun has burned into your heart… and would you ask me what holds you here? I’d just say I love …”

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    1. Yes, there are far too many awful commercials out there, but this one certainly got my attention instead of me switching off like I usually do when commercials come on.

      I think most people are proud of their nationality. It is just that we don’t often say we are. National anthems are great although I think the one for the UK is far too short.

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      1. Yes. Dare I say we’ll be seeing a bit of that at the Eurovision Song Contest on Saturday night this week 🙂 Even with a great song I still don’t think the UK have much of a chance anymore. We should bring on Gary Barlow, but that’s a story and debate for another day.

        Liked by 2 people

      2. You are so right about Eurovision. I used to love it and watch it religiously, but it seems like we never get any votes for political reasons,not because of the song (well I know we have had some dodgy ones)! This year the song is brilliant (I remember you posted about it) but I bet we still come nowhere, such a shame.

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  3. Hugh, this is a fantastic advert! The veggie lover that I am! Visited London years ago when I lived abroad, and loved Marks & Sparks! Actually almost moved to London, but transfered to Athens instead. cachy tune too…well done. Okay…so back home in the USA…proud of the opportunities available for education & advancement. Christine

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    1. I’m glad you agree with me, Christine, and I’m glad it plays in your part of the world as well, because in the past some clips I have attached to posts don’t seem to play in the USA.

      Yes, didn’t all those vegetables look so vibrant and mouthwatering? The whole thing just got be wanting to blog about it. Athens must have been a great city to live and work in. I’m sure that Marks and Spencer have stores there now.

      Great to hear what you are proud of. Thank you for letting us know.

      Liked by 1 person

  4. A very cool commercial. When we were in London we practically lived at Marks and Spencer (the one near Victoria Station) and loved it!

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  5. Well, yes it is rather good isn’t it? Hits the spot. As for nationality I suppose, if I may, put it a slightly different way and I feel lucky to be born on these islands in this period. I like the fact we make a load of mistakes and try and say sorry and correct them. I like that we don’t expect to win at anything and when we do expect we lose and shrug and of home and have tea. I like that we moan rather than riot (mostly – though I believe that is a function of our damp weather as much as our tendency to be law abiding). I like that we say we are hopeless at everything but we can still build fantastic buildings, have genius scientists solving problems and put on the best bloody Olympics bar none ever. I like that we are tolerant in spite of everything ( and love that we have more openly gay MPs than any other country, even though there should be more , more women, more minorities). I like that we find humour in everything from cat’s antics to cancer, because it binds and heals better than most medicines. I like that we aren’t French…

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      1. Not at all. Fish and chips, Shepherds Pie, Chips and Gravy. That’s more things I like about being British. Oh, and crisps, not chips, and we have the best tasting chocolate in the world. Did I mention Scrumpy and Yorkshire Pudding? And what about Boxing Day?

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      2. Oh that list… Roasted Ham, proper roast potatoes, sausage and mash, blackberry and apple crumble, chutney, strawberry jam, scones, clotted cream… the way we go nuts if someone reaches a final of something, like when Andy Murray won Wimbledon…

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      3. Haha! I will have to try. At school, jam roly poly, because of the hard crust at each end was called dead man’s arm. Is that universal or limited to rather decrepit Surrey county primary schools!?

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  6. You’re right Hugh. That’s a great commercial. Fantastic food photography. All those green things at the beginning drew me immediately — because i love the color green. But they were also very clever with the shapes in that beginning too… the shapes pointed you into the rest of the video. Cool stuff. Hugs.

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    1. Isn’t it? Who ever made this commercial deserves a knighthood. I know they can play around with colours, shapes etc, but everything (as far as I am concerned) worked on this commercial. Thanks for commenting, Teagan.

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    1. Exactly David. We are a proud nation but never seem to show it very much apart from when the Olympics come to the UK and maybe the odd Royal Wedding/Jubilee. I still remember being stood on the banks of the Thames at the Diamond Jubilee, soaked to the skin on an early June Day, and not complain that I ended up with a very bad cold. We British are not ones to complain, are we?

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  7. Very nice. Sometimes while watching ads on TV I have to wonder what idiot thought them up, and other times such as this, I’m so glad that most of the time they get it right.

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    1. I’m exactly the same, Michelle. I do wonder sometimes how anybody could have put a really poor commercial together and get paid for it. I guess they never get asked back to film another one? Whoever put this one together has a great future ahead of them.

      Liked by 1 person

  8. Reblogged this on Smorgasbord – Variety is the spice of life and commented:
    Hugh Roberts extolling the virtue of Marks & Spencer.. I know that they have had a tough rap these last couple of years but I have to say that most of my wardrobe is from M&S as a tall woman with hips I can at least walk in there and spend a fortune on skirts, tops, swimwear and dresses etc.. oops hope my husband is not reading this!!

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  9. I agree with you. The music is zippy the the food mouthwatering. Finally a commercial I agree with, and it’s selling what I need not want to have.
    What makes me proud to be the nationality I am? In a nutshell, everything, because I haven’t known anything else. ❤

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    1. Wonderful response to the nationality question, Tess. 🙂

      Yes, do we need commercials for food? Well no we don’t, but we do need them for the stores that sell the stuff we do need. Just like the question why advertise toilet rolls?

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  10. That was a work of art, visually and musically. I am only a second generation American, and what I admire most is the ethnic diversity that leads to such a rich culture. I’m especially proud of the enterprising immigrants that made it all possible, and those of us who honor and maintain those traditions as we go forward. Thanks, Hugh. ☺ Van

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  11. Great advert, and all healthy looking food too.
    What makes me proud to be Aussie – well it used to be that we believed in a fair go – but the last couple of governments have flushed that right away with their treatment of Asylum Seekers – definitely not a proud of that.
    So, maybe it is that we are still young, still learning and there is hope that we can get back to the “Fair Dinkum” mindset that we pretend we still have.
    Oh, and we have platypus – can’t top that.

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      1. I have seen quite a few. In fact one used to live in my creek here. If I walk around the park there is a resident that you can quite often seen swimming away. So here in my area there are quite a few. They are shy, but these ones aren’t so much so.

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      2. Not unless threatened, but the male does have a poisnous spur, so you should never try and handle them unless you know what you are doing (even if you could catch one).

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  12. Very nice commercial. Love the spiffy music. Not too loud to make me turn away, and not too quiet to put me to sleep. That is some scrumptious fresh food…but I was always under the impression Marks & Spencer didn’t sell food. When I was living in Singapore, I remember going to one of their shops and there was no food around – just your regular household stuff like clothing, linen and cutlery. It was considered one of the more upmarket places to shop there – and if you were an expat living in Singapore, you’d be shopping there. Maybe times have changed and now they sell food in their stores in Singapore, I don’t know.

    As for my nationality, I am Australian. Proud to be Australian because we have such diversity in our country and that never makes it a dull moment. So many stories to tell 🙂

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    1. Oh Mabel, Marks and Spencer are so well known for their food here in the UK now. In fact, only this morning, their latest results show that their food department is making them lots and lots of money, whereas their fashion department is still losing business and loosing them money. People seem to like their food, but not so much the clothes they sell. I think their problem has been that they have targeted the younger market, and not succeeded, where clothes for us older people still do very well at the store.

      Lovely comment as to why you are proud to be Australian and I look forward to reading the stories.

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      1. It is very interesting to hear Marks and Spencer are doing very well with their food. Aside from quality products, I suppose they sell them at competitive prices too, or else they wouldn’t see much loyal clientele.

        Marks and Spencer reminded me of Crabtree and Evelyn…maybe that’s the American equivalent for clothing and bathing items at M&S.

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      2. We have Crabtree & Evelyn over here in the UK, Mabel, but they only sell soap, bubble bath and body lotions. There are not as many of them around as they once were. They’ve become quite old-fashioned and been taken over by the likes of Molton Brown.

        I wouldn’t say Mark & Spencer was cheap for food, but what they do sell in the food line is of excellent quality and that is why they retain so many loyal customers. Give me a meal made from their food line compared to the likes of Aldi and Lidl, any day. People say you can’t tell the difference, but I most certainly can.

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  13. I love the catchy tune and the great photography. It makes you feel good… and hungry!
    What makes me proud to be British? Well, I’m proud of being Yorkshire; but without getting too political I am all for the Take us With You Scotland campaign. I would like to be a part of Scotland.
    I love the UK – the weather, the people, the landscape and I wouldn’t want to live anywhere else… just to be north of the border. I feel like Edinburgh is my capital already.
    Another brilliant post Hugh, to get us talking and debating.
    Sorry for being a bit political… but you did ask us for our thoughts! x

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    1. And I appreciate you giving them, Dorne, after all I did ask.

      I’ve not heard of the “Take us with you Scotland” campaign. Is it something new, or is it a commercial for holidaying in Scotland which I have missed on the TV?

      I’ve only ever been to Scotland once, and that was many years ago to attend a funeral, which meant going on the overnight sleeper from London Kings Cross to Glasgow. So it wasn’t a happy visit but I’d love to go and visit Edinburgh and I also enjoy eating haggis. I can’t play the bagpipes but I’d love to give it a go.

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      1. It’s a growing campaign to move the Scottish/English border between just south of the Humber and across to Liverpool. More and more people want to be in Scotland. We northerners don’t really feel like Westminster knows we’re even here… except when they’re election campaigning.
        So, you’d better get yourself to Edinburgh fast – you’d love it. I prefer Edinburgh to London.
        Of course, this border thing will never catch on… but it’s a cool fantasy!

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      2. Is that why I am hearing so much about Westminster giving more power to Northern Cities like Manchester, then?

        I also enjoyed visiting Manchester when ever I was there with work. Plus it’s given us the scenes for some great TV shows.:)

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  14. That is a terrific ad! I caught the flag, of course. I was born in Britain and did shop at Marks and Spencer. I don’t remember the food looking quite that good, but nothing can beat fresh currants and Yorkshire pudding, trifle and fish ‘n’ chips soaked in vinegar. Yum.

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    1. You’re making my mouth water listing all those wonderful foods and, would you believe, we have fish and chips on the menu for this evening’s dinner.

      I think over the years Marks and Spencer has had to change to keep up with the times, so their food range has also changed. I’m amazed by all the new recipes they come out with season after season. Do you miss not being able to shop there or are their stores near you that stock their products?

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